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Recently, it was rumored that the National Development and Reform Commission and other departments have reported the current downturn in the auto consumption market to the State Council and applied for adjustments or cancellations of policies to restrict auto consumption. Auto companies are hopeful that this year's market will be rejuvenated. However, this rumor has been proven to be merely rumors. The car market will continue to slump for several months.
From the situation in the first five months of this year, China's automobile production and sales were 7,777,700 units and 7,791,200 units respectively, an increase of 3.19% and 4.06% year-on-year. Experts predict that according to the performance of June, the year-on-year increase in auto sales in the first half of the year will be difficult to exceed 5%, and the auto market will officially bid farewell to the period of rapid growth.
According to reports, the sales volume of joint ventures has fallen by a small margin. FAW-Volkswagen plans to sell 1 million vehicles throughout the year, completing 387,000 vehicles in the first five months, an increase of 25.6% year-on-year, and achieving 39% of the annual progress, slightly higher than last year's progress. Basically able to complete; Beijing Hyundai plans to 720,000 vehicles throughout the year, completed 308,000 vehicles in the first five months, an increase of 12.3% year-on-year, achieving 43% of the annual schedule, and hopefully completing the full-year mission; Shanghai Volkswagen Annual Plan 120 Ten thousand vehicles completed 479,000 vehicles in the first five months, a year-on-year increase of 32%.
With regard to changes in the market, many companies did not anticipate in a timely manner, especially for self-owned brand cars. This year's sales tasks are very arduous. BYD plans to build 600,000 vehicles throughout the year and complete 200,000 vehicles in the first five months, a decrease of 21.2% from the same period of last year. 33% of the annual target, it is estimated that this year's task will once again fall to failure; Chery plans 800,000 vehicles throughout the year, and completed 270,000 vehicles in the first five months, achieving 34% of the annual schedule. It is very difficult to complete the annual task.
The current downturn in the auto market can be said to have been the official end of the auto market blowout period lasting more than two years. The situation in the automobile market will become more severe in the second half of this year. Faced with the sudden cold market, auto companies do not need to worry too much. As China's auto market will continue to grow for a long time, whether it is rigid demand or thousands of people, or This is evidenced by the booming second and third-tier cities.
What auto companies want to do is to start from within, including the ability to improve product quality, service marketing, and resistance to market risks.