Contradiction between supply and demand highlights the wave of science and technology for shoe companies to enhance opportunities

【Abstract】In the case of rising raw materials, rising employment costs, depreciation of the US dollar, and blocked footwear exports, the issue of the original coverage of the Chinese footwear industry has become prominent and prominent. China's footwear industry has excess production capacity and there are too many export companies. A considerable part of shoe-making enterprises have short-term profit-taking behavior. Some shoe-making enterprises do not pay attention to scientific research, development, and design. They often rely on sample processing or mutual imitating and plagiarism. They rarely invest the necessary funds to research and develop new products. They are blind to high-tech shoemaking equipment.

It is reported that at present, 85% of China's footwear exports are still medium- and low-end varieties, and prices are relatively low, generally between 10-30 US dollars, and many are even lower than 10 US dollars. From the footwear production base in China, we can see that the blind expansion of production by many manufacturers and the expansion of production lines by many private small factories are all serious. The output of our shoes is still escalating by 3-5 times the consumption, and the contradiction of oversupply is still very prominent.

Tradition - China's footwear industry has taken over the wave of the world's footwear industry and developed it. From the perspective of the regional transition of the world footwear industry, from the 60s to 70s of the last century, the world shoe manufacturing base shifted from European and American developed countries to Asia, Japan, South Korea, Hong Kong and other countries and regions, and gradually shifted to mainland China and Indonesia. , Vietnam, India and so on. In the 1990s, Guangdong and other southeastern coastal regions became major bases in mainland China. This trend continued until the early 21st century. In the global footwear industry, China's footwear industry can be described as different. In just over ten years, China has become the world’s largest footwear producer and exporter. According to statistics, there are currently more than 7,200 shoe-making enterprises in China, and five major footwear production and distribution centers have been formed in Wenzhou, Chengdu and Chongqing in Guangdong, Fujian and Zhejiang. In Guangdong and its surrounding areas alone, there are as many as 2,000 shoe factories. Especially after China's accession to the WTO, China's footwear industry has also shown a strong development trend.

Difficulties: Laggard production equipment and R&D capabilities have led to a lag in the design of many footwear products, a single variety of designs, and poor comfort, resulting in low export grades and low product added value. Nowadays, middle and low-end markets have also faced competition from emerging footwear producers such as Vietnam, and footwear exports have been seriously threatened. In response to this, some export companies do not exercise their internal strength but instead take measures to reduce their prices. Some new export companies, in order to squeeze into the international market, are mostly guided by low-price strategies. In addition, the "price of the foreign bid" has also made it impossible to increase the price of shoes. Ultimately, Chinese shoes with no scientific and technological content and no high added value can not escape the low-cost route in the international market for a long time.

In the case of rising raw materials, rising employment costs, the depreciation of the US dollar, and the impediment to the export of footwear, the issue of the original coverage of the Chinese footwear industry has become prominent and prominent.

China's footwear industry has excess production capacity and there are too many export companies. A considerable part of shoe-making enterprises have short-term profit-taking behavior. Some shoe-making enterprises do not pay attention to scientific research, development, and design. They often rely on sample processing or mutual imitating and plagiarism. They rarely invest the necessary funds to research and develop new products. They are blind to high-tech shoemaking equipment. According to the Emma CNC machine, eight years ago, when Emma CNC machines sold high-tech shoemaking equipment, they encountered many companies that would rather increase the cost of employing people and not buy high-tech products. Shoe equipment situation.

Careful analysis found that the shoe company's helplessness mainly comes from both inside and outside. The external environment of the enterprise is that the oil price is high, 80% of the cost of shoes is related to the downstream products of the petroleum, which causes the cost of shoe materials to rise; the price rises and the operating cost of the enterprise increases; the appreciation causes exchange rate fluctuations; the international trade barriers and technical barriers are heavy; the footwear industry The sales channels were reshuffled; the shoemaking industry set off a technological revolution. The internal environment of the enterprise is: the cost of employing personnel has risen sharply, the turnover rate of employees has increased, the management of the enterprise has become more difficult, and the overall cost of the enterprise has risen; at the same time, cross-regional and multinational management has brought forward newer management qualities for the management personnel of the enterprise. Claim.

According to the current increase in the cost of employing personnel for enterprises, it can be imagined that after 3-5 years, when the average monthly salary of an employee reaches 3,500-4,500 yuan, what kind of shoes should the shoe manufacturer produce in order to pay such a high salary? Fierce domestic and foreign market competition in the foot?

A large number of facts and the status quo show that China's footwear industry can not rely on cheap to survive, science and technology R & D is the inevitable trend of the development of the footwear industry, it will also be an important stake in the future of shoe-making enterprises to participate in market competition. Fortunately, many shoe-making enterprises have experienced this after they experienced the storm, and have courageously followed the path of science and technology.

The wave of science and technology brings opportunities for companies to improve

China's footwear industry is facing difficulties. However, there are also opportunities for development behind the dilemma. Who can see the future direction of shoe-making enterprises in the crisis, and take the lead in this direction, who will be able to find opportunities for successful development in the crisis. Under such circumstances, it is imperative that shoe-making enterprises increase their investment in science and technology and increase the high value-added of footwear products. For shoe-making enterprises, they must act according to the laws of the market. When considering improving the high-tech content of enterprises, market returns should be taken into consideration. However, it is not only necessary to look at the immediate situation, especially to focus on the mid- and long-term market returns. The use of high technology is not a simple investment of capital, but a change in thinking, a change in the mode of investment, and a change in the operational strategies of companies that affect the destiny of the company. This shift requires shoe-making companies to really treat high technology, rather than being forced to accept high technology, not to follow the trend of catwalk behavior.

High-tech products that can be used in the footwear industry include: nanotechnology, laser technology, automation technology, rapid prototyping technology, fiber technology, and so on. To study and use these technologies is not a shoe manufacturer can do. Relying on scientific and technological advancement is a “Hundred Regiments Offensive”, various enterprises and organizations related to the shoe-making industry, manufacturers need to perform their duties, to contribute their own strength to improve the scientific and technological level of the footwear industry.

Research institutes engaged in research on shoemaking should focus on the research and development of high-end shoe materials and advanced shoe-making techniques, start with improving the comfort of Chinese shoes, improve product quality, and improve the ability of Chinese shoes to participate in world competition.

Shoemaking equipment manufacturers can rely on their own research or research and development capabilities to develop efficient, fast, advanced shoemaking equipment. For example, Emma CNC machine recognizes this and welcomes the high-tech wave of the footwear industry with advanced technology. The company's products incorporate laser technology and rapid prototyping technology, allowing the product design and grading of finished shoes to be completely manual and converted to design, grading, and color matching using CAD software on the computer. The computer leather cutting machine replaces the plotter, greatly improving work efficiency and product quality, and shortening the product development cycle. Many shoes and mold factories have introduced Emma CNC machine's computer shoe shoe production system, shoe sample design and grading CAD software, which has increased the digitization of the design and manufacturing process and can help shoe manufacturers achieve the so-called “5 digitization”. : Digital design, digital production, digital management, digital equipment and digital enterprise.

Finished shoe companies need to apply hi-tech to the manufacture of finished shoes and put the results into finished shoes. A lot of finished shoe companies made great moves and used high technology to enhance their competitiveness.

In 2006, Xidelong played the brand concept of “Xidelong Technology”. In April 2007, the sports equipment R&D base established by Xi Delong in cooperation with the State Sports General Administration was formally established. In September 2007, Xidelong ingeniously signed Professor Sun Yining, a researcher and doctoral tutor of the Hefei Institute of Intelligent Machinery, Chinese Academy of Sciences, and pioneered the endorsement model of scientists.

Anta shoes also did not "loiter." In 2005, Anta set up the first sports science laboratory in China. The “core technology” that emphasizes the function of shock absorption was born in this laboratory. The ANTA Sports Science Laboratory has more than 50 staff members with a variety of equipment for testing shoes and clothing. At present, the light is a patent on shoes, Anta applied for 41 items.

Guohui (China) Co., Ltd. is a newcomer to basketball shoes in recent years. The “Spark Technology Innovation Center of Fujian Basketball Shoes Industry” declared by Guohui (China) Co., Ltd. passed the acceptance of the Science and Technology Department of Fujian Province in December 2007 and was approved as the fifth batch of provincial-level industry Spark Innovation Center construction units. This indicates that Guohui's basketball shoe production level has reached the industry-leading level.

What kind of technology is currently popular in the footwear equipment industry?

With the continuous improvement of people's living standards, consumer values ​​are undergoing structural changes, and consumption has become more personalized and diversified. As far as the shoe industry is concerned, users have increasingly demanded not only the quality of shoes but also the speed of their replacement. In order to adapt to this ever-changing market demand, the production of shoe-making enterprises needs to be more flexible, and it is urgently needed to shorten the cycle of designing, manufacturing, and putting the shoes into the market, and to make the products develop toward multiple varieties and medium and small batch sizes. As a result, traditional batch production is facing serious challenges and a more intense competition is taking shape. Computer aided design (CAD, ComputerAidedDesignSystem) and computer aided manufacturing (CAM, ComputerAidedManufacturingSystem) of leather products are a new design and manufacturing method to meet this new demand. Some people commented that CAD/CAM is one of the most outstanding achievements in the manufacturing industry in the 20th century, and it is also one of the most successful examples of computers used in various manufacturing industries. The shoemaking industry is naturally no exception.

What is a CAD/CAM system? In the product design stage of leather products, the main tasks include design task planning, conceptual design, structural design, detailed design, structural optimization design, and engineering design. If you use computers to accomplish these tasks, it is called CAD.

What is CAPP? At the process design stage, tasks such as blanking process design, sewing process design, molding process design, and finishing inspection are to be completed. If you use computers to accomplish these tasks, it is called CAPP (Computer Aided Process Planning).

What is CAM? In the production and processing stage, CNC programming, machining process simulation, numerical control processing, quality inspection, product assembly, etc. must be completed. If you use a computer to do these tasks, it is called CAM.

What is CAD/CAM integration technology? In the past, computers were all isolated to complete various tasks, which resulted in the use of CAD after the completion of the information can not be used directly by the CAM, thus resulting in the waste of information resources. If you use computer information integration technology to provide an integrated working environment for CAD/CAM, organically linking CAD, CAPP, and CAM together, it is called CAD/CAM integration technology.

At present, CAD/CAM technology of the footwear industry has covered all aspects of the shoe industry chain and penetrated into every process of the shoe industry. The shoemaking CAD/CAM technology is mainly applied in six aspects: the design and processing of shoe lasts; the product design of leather products; the design and processing of leather product templates; the typesetting and cutting of leather products; the design and processing of auxiliary dies and tools. (Including footwear hardware design, insole design, midsole set mold, air cushion design, leather embossing mold design, EVA multi-color injection mold and precision multi-color injection mold, EVA slippers and reverse engineering of shoe soles); management of leather products companies And product testing. The CAD/CAM technology is only used in the design and processing of shoe lasts. For example, shoe last is the main tool in the shoe making process and is the basis of shoemaking. In the whole shoe design and production, the shoe shoe as the mother of the shoe not only determines the length and shape of the shoe, but also determines the comfort of the shoe. The shape of the shoe body determines the style and model of the shoe, and the update of the shoe's color variety and style is also based on the shoe last. Therefore, improving the design and production technology of shoe lasts has a very important role in the development of the shoe industry. Based on the use of computer software and equipment, the Emma CNC machine has achieved automatic generation of three-dimensional data from the foot's laser measurement to generate shoe lasts, redesigned new shoe lasts from existing shoe lasts, and produced shoe lasts by shoe reverse laser scanning. These three ways are free to get new shoes. The automated and digital manufacturing equipment meets the requirements for personalized customization and mass production, improving work efficiency.

For the footwear industry, the application of CAD/CAM integration technology is of great significance. It not only can promote industrial upgrading and create more value-added personalized products, but also can greatly shorten the period from the design to the launch of the product, thus improving the The competitiveness of the company. Through the introduction of advanced automation equipment and related software, not only can the standardization of the process, management and transparency, but also to simplify the process, reduce the number of people, reduce the labor intensity of workers, save material costs, indirectly reduce the cost of the enterprise.

Many finished shoe companies using CAD/CAM systems have tasted the sweetness.

Ai Miner is one of the leading companies in the footwear industry in Sichuan. Internally, the company believes that it should open its distance with professionalism and high degree of difficulty. At the same time, high-end customers outside the company also require the company to use advanced shoemaking equipment. It is not easy to train personnel to open materials. The biggest problem is that it is hard to save materials and use more people. Everyone's capacity and quality are uneven. After the company adopted Emma Computer's leather cutting system in CAD/CAM system, the company solved this problem well. This is because Emma Computer's leather cutting system saves traditional manual cutting and mechanical cutting, marking, and punching. Grading, leather cutting, marking, punching in one step, directly after the completion of the next production process. Chengdu Aimin's shoes manager Kong said with confidence: "With Ai Miner's business foundation, if the computer leather cutting machine is used for production, with its excellent fine effect, increase 5 yuan / double value-added, certainly no problem. ”

Cai Chang, Chengdu Changying Shoes Co., Ltd. thinks: “Now, with more people and more labor, if the equipment can reduce the number of employees, the cost is indeed quite a lot.” The company has always been a higher-end product, 80% of the production of sheepskin leather shoes . Emma Computer's leather cutting system can also meet the requirements of the Changying footwear industry: a small number of diverse. Cai Zhe also said: "The leather cutting process is done well. The folding machine and the front machine can be made at one go. We help our company achieve the standardization and mechanization of the footwear industry and improve our management level."

For some international brands, such as Nike and Adidas, their leading position in product strength is largely determined by their product technology. The awakening and development of domestic brands in science and technology is the most important feature of industrial development in the recent period. The high-tech wave swept through the traditional footwear industry in China. At this time, technology leadership is the belief that China's footwear industry must adhere to in the “winter” environment. In the future development, the shoemaking industry needs to invest more manpower, material resources, and financial resources to increase the research and development of shoemaking technology, shoemaking technology, and shoemaking equipment. The author looks forward to the Chinese footwear industry winning the world with a strong scientific and technological strength and leading the world.

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