★ Car home owners evaluation introduction Car home owners evaluation of new cars is based on feedback from real car owners on the use of vehicles in the car during the period of use, through the automotive industry's common calculation methods and standards analysis and evaluation of car use experience products. The evaluation of the new car owner of the car home aims to provide a reference for car users to purchase cars. At the same time, it helps car manufacturers to understand user feedback, constantly optimize products, and enhance the use experience. In the aspects of data collection, establishment of a sound auditing system, calculation of core data, etc., the owners of new car owners always adhere to a true, objective and scientific attitude to ensure that the assessment data is fair and just. Simply put, the report reflects the true voice of the real owner. â— Data description Our source of data is the real owner of the car home. They have purchased new cars and obtained car home certification in the past 12 months (November 2016 - October 2017). In terms of the number of users, we received 147,908 valid samples including 119 brands, of which 67,802 were effective samples of Chinese brands, 12320 were valid brands for luxury brands, and 67786 were mainstream overseas brands. â— Indicator system: Up to 600 evaluation indicators In order to comprehensively measure the performance of a car, we will understand the evaluation of a car from 9 major areas. At the same time, there are more than 60 secondary indicators and more than 600 tertiary indicators. Through more detailed indicators, we will strive to restore Real owners have the most real problems. â— Semantic analysis translates language into data In the process of producing the "2017 New Car Owner Evaluation Report", we used semantic analysis technology to translate the real car owner's textual evaluation of the car model into data for statistical analysis. For example, the car owner's evaluation in the above picture “the internal space is very spacious for a family of fourâ€. Through this technology, an “inside space-spacious†sentiment analysis can be made, and then a good number of reviews can be counted and finally converted into data. â— Scoring explanation: The number of reviews (CPH) + number of complaints (PPH) + satisfaction index brings the most objective judgement results In order to more objectively evaluate user feedback for a particular vehicle family, we have adopted a more advanced CPH+PPH+Satisfaction Index approach. Among them, the CPM (Commendation per Hundred) indicates the number of reviews received by every 100 owners, for example, the CPH of a certain vehicle series is 121. This figure indicates that the effective number of vehicles mentioned by every 100 owners is 121. PPM (Problem per Hundred) indicates the number of complaints per 100 vehicle owners, and the specific explanation is the same as for CPH. Satisfaction index = (CPH-PPH)/(CPH+PPH), value [-100%, 100%]. When the satisfaction index is higher than 0, the positive discussion dominates. The higher the absolute value is, the higher the degree of praise is. When the satisfaction index is less than 0, the negative discussion dominates. The higher the absolute value, the higher the complaint degree. ★ Overview of overall market user satisfaction Through the above introduction, I believe that everyone has a certain understanding of the "car home 2017 new car owner evaluation report" evaluation system, then we enter the topic, look at the brand type, brand country, model level, city level , price segment several dimensions, the owners have made what kind of evaluation it! â— By brand type: Chinese brands get the highest rating from owners According to our statistics, in 2017, the overall evaluation of the market by car owners is biased towards positive, with satisfaction reaching 36.1%. Among them, the user satisfaction of Chinese brands exceeded the overall level of the industry by 39.4%, while the satisfaction of luxury brands and mainstream overseas brands was 32.9% and 33.5%, respectively. It is not unreasonable to obtain such results. The product strength/product quality of luxury brand models is excellent, but there are still some points that need to be raised in front of owners who are “perfect for perfectionâ€. In terms of specific details, Chinese brand models have received the highest level of satisfaction from the owners in terms of appearance, space, interior, comfort, convenience, and multimedia functions; mainstream overseas brand models have acquired owners in both fuel consumption and controllability. The highest degree of satisfaction; luxury brands have been highly evaluated in terms of dynamics. â— By Country: The highest appraisal of Chinese brand models, Italian satisfaction bottom From a country-specific perspective, Chinese brands, British brands and Swedish brands achieved the top three rankings with 39.4%, 39.2% and 36.9% satisfaction respectively. The satisfaction of owners of Italian brand models is only 24.8%, far below the industry's overall level of 36.1%. In terms of specific details, British brands are most satisfied with the appearance of the owners. Japanese brands have achieved the highest levels of fuel consumption and handling, Swedish brands in interiors and dynamics, Chinese brands in convenience/information and multimedia functions. Satisfaction. The satisfaction of Italian brand models in terms of space, fuel consumption, convenience, etc. is at the bottom. The reason for this is that the Italian brand models currently sold in China are mainly based on Alfa Romeo, Fiat, and Maserati. They are “passionate†and “sensibilityâ€. "It's synonymous with Italian cars, and it's reasonable to say that space is not as good as it is in terms of space availability." Maybe you will question how Italian brand satisfaction in handling can be so low! After actually reviewing the owner's evaluation, we learned that Fiat Fei Xiang and Cheung Yue owners have a very high ratio of Tucao to the car's gearbox. At the same time, the owners of Alfa Romeo Giulia and Stelvio also expressed their dissatisfaction with braking and steering. All these have directly dragged on the satisfaction of Italian brand models. â— According to model level: Medium and large cars are most satisfied with the owners and mini-cars are the least satisfied Judging from the dimension of the vehicle model level, users have the highest ratings for medium and large cars, with satisfaction reaching 42.4%. At the same time, the satisfaction of owners of medium-sized cars, large-sized cars, compact SUVs, medium-sized SUVs, medium and large SUVs, and sports cars exceeds the industry's overall level of 36.1%. The user satisfaction of mini-vehicles and small-sized vehicles is only 18.1% and 24.0%, which is quite different from the overall level of the industry. Of course, this is directly related to the lower selling price of mini-cars/small-sized cars. Subdivided into specific projects, MPV models have received the highest satisfaction from owners in terms of space and convenience. This is also the reason why MPVs are favored by more and more owners after the opening of the second-child policy. At the same time, most of the large cars are in the role of luxury brand flagships, so this type of car is also very good in terms of interior luxury and multimedia functionality and has achieved the highest appraisal from car owners. As the representative of "blood", the sports car has the highest degree of satisfaction in terms of power, but it also has the highest degree of complaints in terms of space, fuel consumption, and convenience. â— According to the city level: the user satisfaction in the six-tier cities is the highest and the lowest in the first-line From the perspective of the city level, car owners in the six-tier cities have achieved 36.6% satisfaction with the products. The owners of the first-tier cities have higher requirements for cars, so the product satisfaction is only 35.5%. At the same time, we find from the above figure that the higher the city level/larger the scale, the lower the user’s satisfaction with the product will be. The main reason for this is that the smaller the size of the city, the lower the functional requirements of car owners for the car, which makes these owners "easier to meet." â— According to the price segment: 20-25 million price segment models have achieved the highest satisfaction of users, and the lowest rating of 100,000 yuan or less Looking specifically at the price range, owners of vehicles under 100,000 yuan have the lowest level of satisfaction with their cars, only 33.4%, which is a certain gap from the overall industry satisfaction of 36.4%. This kind of achievement is also our reason, because the models below 100,000 yuan are mostly mini-cars/small cars, and these models still have certain gaps in terms of configuration, workmanship, etc., compared to more expensive models. Satisfaction is not high. Although the product strength of the 500,000 yuan or more price segment model is bound to be the leading, but in the face of the discerning "local tyrants" owners, these cars still have some deficiencies, satisfaction is 37.1%, less than the 28.7 million range of 38.7 %. ★ Key factors for car purchase at all levels â— Appearance is the most critical factor for car purchases at all levels From the above figure, we can see that the appearance is the most concerned factor in the selection of cars for all levels of cars. At the same time, the economical factors such as fuel consumption and overall price are also the top priorities for the car owners of small cars and small cars. In contrast, medium and large car/large car owners are not sensitive to fuel consumption. In the SUV market, most of them are in the state of “taking cars by appearanceâ€. However, MPV owners pay more attention to space factors when selecting vehicles. The "willful" sports car owners in the election of the car, the appearance of whether it plays a leading role, power, handling is also the focus of their relationship, but for the price, these owners do not care very much. ★ owners complain about missing configuration analysis After our analysis of the data, the configuration of complaints is not the same for each model owner. Among them, owners of small cars and small cars complained about the absence of armrest boxes and fog lamps. Larger cars such as medium and large cars, medium and large SUVs, and large-size SUVs will have more car owners caring about whether they have seats or not. Ventilation, keyless entry and other "forced" configuration. ★ Summary: Through this article, we understand the owner satisfaction in several dimensions such as brand type, model grade, country, city level, price segment and so on. We can see that the satisfaction rating of Chinese brands is very good, which to a certain extent also reflects that in recent years, the product strength of Chinese branded models has not been greatly improved. In the future, we will select several models with higher levels of satisfaction according to small SUVs, compact SUVs, medium-sized SUVs, small cars, compact cars, medium-sized cars, and medium to large cars. Evaluation, stay tuned! System Aluminium Window and Door System Aluminium Window And Door,Aluminum Profile For Window,Curtain Wall Profile,Architectural Aluminum Profiles Guangyuan Aluminum , https://www.guangyuan-alum.com
