Under the tide of smart home air conditioning market reshuffle is a foregone conclusion

Air-conditioner manufacturers are faced with all-round changes in products, sales channels and supply chains. To achieve these changes, technological innovation can only be achieved.

Early May, Haier intelligent air conditioning fully access Suning Yun, Haier smart air-conditioning is another cross-border cooperation. Coincidentally, access to Suning in Haier smart air-conditioning, the United States also announced the launch of smart plans Suning. According to media reports broke the news, shouting out to the Internet transformation Gree, is in frequent contact with the 360, the theme is still smart air-conditioning. There are indications that China's air conditioning industry is about to usher in a major reshuffle.

Smart air blowout growth

High inventory for domestic air conditioner manufacturers such as pins and needles. Last year Golden Week, Gree, Midea, Oaks and other air-conditioning brands have to carry the banner of price cuts, trying to clean up inventory with economic leverage, but the effect is not satisfactory. In the wake of sluggish market demand, air conditioner manufacturers will face even greater pressure on high inventories in 2015.

Air conditioning manufacturers really feel crisis, or regulation of air conditioning market policy. Household appliance market research firm in the Yikang data show that in 2015 the entire retail market of air conditioning industry will reach 44.52 million sets, an increase of 5.7%, with 10% less than last year, nearly half. In such a harsh market environment, the NDRC talked about air-conditioner manufacturers and channel operators such as Suning and Gome and demanded that they should not engage in "price war beyond scope" this year.

Undoubtedly, under the government's constraint, the high inventory pressure of air conditioner manufacturers will reach the critical point in 2015. At the same time, intelligent air conditioning ushered in the blowout growth. Some experts said that in the past year, smart air-conditioning sales growth of 300%, there is still much room for growth in the future.

Side of the traditional air-conditioning slow sales, while smart air-conditioning sales blowout growth. In the tide of smart home, air conditioning market reshuffle is a foregone conclusion. In fact, air-conditioner manufacturers are well aware that the market is about to shuffle and are actively looking for ways to transform. A year ago, Haier proposed to the Internet transition, the United States in hand millet ... ... This can be said that the air conditioner market is a precursor to shuffling.

Enterprises heavy-weight innovation

The current air-conditioning inventory of hidden dangers, not simply frustrated the market, but the domestic air-conditioning market for many years under the chronic illness. All along, the domestic air conditioner manufacturers are addicted to the battle for market share. In October 2013, the new energy efficiency standard for inverter air conditioners (APF standard) was put into effect. Air conditioner manufacturers represented by Gree and Midea experienced a small catastrophe.

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