·Online shopping car, although the discount must be grounded

Due to the virtual nature of the network, there is a certain risk in any online shopping. Large items such as online shopping cars can not only be cheap, whether it is really favorable, how to pick up the car, and the after-sales problem of the vehicle must be clearly understood.
Zhengfang Auto Network Sales will be one of the regular sales models in the future. The network sales cost is low, and it is convenient for car information display. Therefore, some industry experts believe that auto online sales will be one of the regular sales models in the future.
The post-80s crowd has now become the main group of car buyers, and the online shopping form is more suitable for the consumption habits of the post-80s group. Auto manufacturers can set up online sales stores or cooperate with online shopping platforms to save intermediate programs and reduce costs. Consumers can also enjoy more benefits.
From the perspective of automobile manufacturers, network sales can greatly reduce costs, and high-cost construction fees, liquidity, and daily operating expenses of sales outlets can be saved. Moreover, the models and configurations can be selected and matched by the consumers, and the manufacturers can make order-based production.
For dealers, online sales can be used as a supplement to 4S shop sales, collecting potential customer information through online marketing.
Several sections of Zhengzhou City are currently undergoing maintenance, and the volume of 4S shops located in the maintenance section is greatly affected. The relevant person in charge of Shenghai, Henan Province, told reporters that due to the decrease in the number of stores during the road repair, they increased the intensity of network marketing and successfully completed the sales task for the month with online orders and telephone orders.
Anti-network sales space is large, but some links are "difficult to be grounded"
It can reduce costs, and there is no time or space limitation, but it must face the integrity problem that all online sales must face. This problem can currently be solved by various online transaction payment platforms, and the car dealers cooperate with the online sales platform to provide protection for both buyers and sellers.
The key to controversy is whether it is “grounded”. At present, the new car sales market "sells the car does not make money", some models are even "losing money to earn money", the new car sales profit is reduced, online sales do not have much concessions can be given, so online sales are not much attractive. In addition, some brands have regional restrictions, online sales are bound to cross-regional sales, the original rules are broken, and how do the stakeholders involved balance the relationship?
There is also a problem that the supporting system is not mature. Cars are not like clothes, home appliances, door-to-door delivery, cash on delivery is very convenient, due to the relevant procedures, and the amount of payment is large, car delivery is difficult to achieve. Car installment loans, car insurance purchases, and later licensing are all difficult to solve through a simple online sales platform.
A car dealer in Zhengzhou said that if the procedures for payment (car loan procedures), car insurance, and card licensing can be done once through the network, it will be truly realized. These problems are not solved, and car online sales are just a supplement to offline sales.
The current situation of offline test and multi-party comparison has decided to be the pioneer of the domestic e-commerce car sales model. Geely Automobile has taken the lead in opening the brand flagship store in Tmall since 2010, and has been in Tmall, Jingdong, Suning Tesco, Bailian Mall, etc. The e-commerce platform has opened an official brand flagship store and has become the largest and most systematic car company for e-commerce platforms. The person in charge of Geely Automobile told the Henan Business Daily that the cumulative sales of Geely's e-commerce platform has exceeded 16,000 units so far, making it the most sold vehicle company.
“The e-commerce platform has become the main channel for consumers to understand the manufacturers and understand the product information, and gradually grow into an indispensable sales platform for dealers to carry out sales work,” said the person in charge of Geely Automobile.
"At present, the implementation of online car purchase in China does not produce substantial effects and form a completely meaningful network sales model." A joint venture brand dealer in Zhengzhou said that this is mainly related to Chinese consumption habits. Most domestic consumers are more inclined to compare and experience the real thing before deciding whether to buy. The timing of online car purchases is not yet mature, it is just a trend or a supplement to traditional sales methods.
For consumers, you can think of car online sales as one of the ways to buy, first go to the store to test drive. If online sales do have more discounts and offers, you can place an order online. At present, most auto online sales still have to go to the physical store to pay, pick up the car and go through the formalities. When shopping online, you should choose a reliable large-scale online sales platform or an official sales online store of a car manufacturer. In this case, both the full payment and the delivery deposit are guaranteed.

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