Looking for the Positive Energy Made in China - The High-end Forum of Made in China

"China is rapidly changing. It is no longer just the cheap labor of sweatshops. It is no longer just a world factory that will only replicate. Technology and innovation are gradually leading the country to a new peak." - "Washington Post" website

China is in a critical period of reform. As the main carrier of China's real economy, Chinese manufacturing companies are undoubtedly practitioners and drivers of change. In order to assist the transformation and upgrading of Chinese manufacturing companies, together with many small and medium-sized SMEs seeking to explore the positive energy of Chinese manufacturing, the “China Made Beauty High-end Forum” jointly organized by Zhejiang University School of Management and China Manufacturing Network was held in Hangzhou on July 10th. Kicked off.

All along, the School of Management of Zhejiang University is committed to “cultivating the healthy forces that will lead China’s future development”, while China Manufacturing Network has always been “promoting Chinese manufacturing, serving small and medium-sized enterprises, and promoting global trade”. Cultivating the power of health and helping the development of Chinese companies is the common goal of both. On the forum, EMBA students from Zhejiang University Hospital and excellent members of China Manufacturing Network shared their opinions on the spot, from the traditional “super crocodile” to the little-known “hidden champion” and from the pioneering power of the transformation butterfly to deeper. The "small and beautiful" elites of the Internet thinking, a series of wisdom collisions demonstrated the power of role models for nearly 400 companies present.

As the Chinese director of the Joint Research Center for Global Manufacturing and Innovation Management at the Zhejiang University-Cambridge University, Prof. Wu Xiaobo, Dean of the Zhejiang University School of Management, has been observing and researching China's manufacturing industry for many years. In his opinion, the contribution of manufacturing to the economy cannot be measured by GDP alone. China is in a very critical period. During this period, the country’s core competitiveness is still mainly reflected in the manufacturing industry.

“The biggest bottleneck in the transformation and upgrading of the manufacturing industry is still talent.” Prof. Wu Xiaobo, Dean of the Zhejiang University’s School of Management, pointed out that from the middle of the smile curve, assembling and processing, it is necessary to extend talents to both ends of the brand and R&D. Although the education level of workers is actually improving, how to inspire more creativity is the current problem and bottleneck.

The basic mode of manufacturing in China and the way to create value are all undergoing revolutionary changes. It can be predicted that the future of manufacturing cannot be separated from the combination of services and business models. Professor Wu Xiaobo, Dean of the Zhejiang University School of Management, said that in the future development of manufacturing in China, the entrepreneurial mentality is very important, the environment is very important, and nurturing the soil is also very important. We should advocate for encouraging a beautiful, positive and healthy mentality and realm to think about the value of the cause and the beauty of manufacturing will gradually emerge.

The era of Chinese-made beauty is "coming soon"

In the speech, EMBA Alumni of Zhejiang University Hospital Management EMBA Alumni and Wang Shuifu, Chairman of Xizi United Holding Co., Ltd., put forward four “coming soon” through vivid examples: First, the era of culture leading the economy is approaching. Now that China’s economy has reached the second place in the world, if this cannot be achieved through culture, this “second place” is empty talk. Second, the era of high-end manufacturing is coming. There is still a gap of 15 years between the aviation industry and the use of robots and related supporting facilities in developed countries. This gap and gap is an opportunity for China's manufacturing industry. Third, the era of quality win is coming. It is indisputable that China's spending power exceeds that of the United States. This year, many industries in China are struggling, but consumer spending is still advancing. China's manufacturing can rely on quality consistency and reliability to win in market competition, and quality is closely related to design and technology. Fourth, the era of wisdom-led capital is coming. Before capital was king, future capital would work for knowledge. There are good projects that naturally attract capital. To promote the beauty of Chinese manufacturing, we must respect ourselves and continue to innovate.

The three-phase product service that can be used for reference is the trend

“In the past, oxygen generators were sold. Now, we promise to provide high-quality gas to customers every year. Through this approach, we can better serve our customers and achieve further increase in added value.” EMBA Alumni, Hangzhou Oxygen Co., Ltd. Mao Shaorong, general manager of the company, shared the road of Hangyang's transformation in his speech. Mao Shaorong pointed out that the history of Hangzhou Oxygen Co., Ltd. has been represented in the manufacturing industry: the first phase, imitating and self-tackling; the second phase, introducing digestion and absorption, and improving; the third phase, independent development and innovation. Hang Oxygen has continuously updated its technology and broke foreign monopoly profits. In this process, it not only gained the development of enterprise scale and profit, but also injected strong driving force for its continued competitiveness in the international market. At present, Hangzhou Oxygen has been listed in Shenzhen. Mao Shaorong believes that although his company is an equipment manufacturing and technology-led company, the company has not only transformed in technology in recent years, but also began to transform its business and management. On the one hand, product service, Hang oxygen always follow the changes in the market to adjust the development path, according to changes in the environment, the characteristics of the industry and its own situation to adjust the next strategy. On the other hand, at present, the company has also begun to invest abroad, and companies must make changes in their business and management concepts in preparation for going abroad.

4.0 Made in China Needs Accurate Accumulation

As the only partner of Leica cameras in China, Mao Lei (EMBA Alumni of Zhejiang University Hospital), the general manager of Ningbo Yongxin Optical Co., Ltd., has just attended the centennial celebration of Leica. At the scene, he pointed out in a large number of vivid cases that manufacturing is a process of accumulation and precipitation. It requires the perseverance and hard work of a generation and two generations. Especially in the deep manufacturing industry, it is impractical to talk about "leapfrogging the loneliness" and to talk about the quality of the brand. The German manufacturing 4.0, which was also achieved on the basis of long-term accumulation, is an "honest" precipitation process. What was the reason for the recent Japanese manufacturing industry's encounter with Waterloo? Because the high end cannot be Germany, but innovation cannot be done in the United States. The cost is not over South Korea or China. This state of nowhere is an important reason for the plight of Japanese manufacturing industry. It also requires warning and evasion.

Differentiated survival to return to "small business thinking"

In the small appliance industry that squeezes its head, many companies are gloomy and have little profit. However, Ningbo Turandoto Electric Co., Ltd., a small-scale foreign trade small household electrical appliance company, has created its own profit space through differentiated operation and has successfully supplied the world’s top 500 Wal-Mart and PepsiCo. At the scene, Zheng Zhaoliang, general manager of Turandot, shared strategic thinking in innovation. He pointed out that the price is always the first killer, but it is a double-edged sword. The era of shoddy work and “relying on cheaper than others” is over. The shuffle of the blocky economy in Zhejiang has begun quietly. How to dig deep in the industry and become “leftovers” depends on the combination of innovative thinking and Internet thinking. Comprehensive strategic considerations including multiple dimensions of value thinking. In his opinion, innovation is a process of continuous “degrees”. This process is not only for making money, but also for realizing the value of life, in order to create a double satisfaction for the customer at the material and spiritual levels. The degree of innovation lies in accurately grasping "half-sided innovation and surprisingly half-finished." Moderate, just in line with customer needs, often only a small step ahead.

Xu Bo, vice president of China Manufacturing Network, said in his speech that we are taking a long-term perspective and taking the “Made in China” as a long-term charity event. We hope that all participating companies as well as "Made in China" brands will benefit from it. This benefit will not be confined to simple awards. In the past three years, China Made.com has come up with a series of channels at home and abroad, exhibitions, publications, and online exhibitions. It has spared no efforts to promote the award-winning products. It hopes to make award-winning products and companies that represent the true value of Chinese manufacturing. More display opportunities in the domestic and foreign markets, to win respect, also won the status of Chinese manufacturing.

The annual selection of “Made in China” began in 2011 and this year is the fourth. This selection is a public welfare evaluation for Chinese products. The organizer aims to promote a group of quality products that can represent the current level of "Made in China" by fair, fair and open selection, change the old image made in China, and tap China. The new value of manufacturing encourages industrial innovation and change. As we all know, Chinese manufacturing companies are the main carrier of China's real economy and also the driver of innovation. As China’s economic reforms continue to advance, the “Made in China” series of events hopes to further promote the transformation and upgrading of Chinese manufacturing companies and enhance the competitiveness of Chinese manufacturing companies, especially small and medium-sized manufacturing companies.