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In the Year of the Horse, the expansion, integration, and transformation of the LED display army are in full swing and strive to be brilliant. Looking back at 2013, although there are thousands of defeats, there are also excellent new innovations based on innovation and enterprising. In 2013, LED display companies can't forget the pain of triangular debts. This LED display industry is not so busy, it seems that it is difficult to settle in 2014.
After the pain, the development of the new LED display industry has never been a one-man show. This ship always faces the wind from all directions during the sailing process, or assists with the wind, or adds wind to the wind. In all kinds of challenges, the company can only work hard. Keep heading.
The price war is the first blockage faced by LED companies. Due to the low barriers to entry, many companies have gathered in the LED display field, and the weak market demand and overcapacity in the industry have made the price of the LED display industry fierce. The ongoing price war in the LED display industry is also rapidly phasing out smaller LED display companies while driving down the industry's gross margin.
If the price war is just a small fight in the reshuffle, the triangular debt is like a tsunami. Looking back on 2013, it is not difficult to find that the protagonists of all influential incidents are LED display companies.
Triangle debt is a common problem in the LED display industry. LED display companies themselves need strong financial strength as a backing during their operations. A display project often requires hundreds of thousands, millions, or even tens of millions of inputs. Due to the long project cycle, many companies are promoting In the form of installment payments, it often takes several months for funds to be returned. Because SMEs do not have strong financial support, they use the money that should be repaid to suppliers to do projects. Once the project profits are small, they cannot fill the suppliers' debts, thus creating a vicious circle in the capital chain.
In the golden age of LED display development in the past few years, many companies have used financial leverage in order to pursue market share. In the face of interests, they have chosen to survive in debt form, and some enterprises have even reached the point of debt. In the face of interests, whether enterprises can control the problem of capital chain and market competition with a reasonable and healthy sales model is particularly important. If not, similar failures will be repeated.
It must be said that the LED industry has just passed the Spring and Autumn Period and the Warring States Period, but it seems to have entered the era of the Five Dynasties and Ten States. It is encouraging to note that companies that survived the big waves have also ushered in a new life.
The choice of LED display era is in the competitive environment of price war and homogenization, and the new application market is expected to be more hopeful. In 2013, companies are still actively innovating, and small spacing has undoubtedly become the focus of hot debate in the industry. At present, the use of LED display in the outdoor market is becoming more mature. In the face of a more promising indoor market, LED displays are naturally unbiased. Two years ago, when talking about small-pitch LED displays, people just stayed. In the simple indoor display concept, today, constantly refreshing spacing data is being announced to people: the era of LED high-definition display has arrived.
LED display screen storms caused by small-pitch technology continue to strike, from outdoor to indoor, from indoor to high-definition, LED display technology is impacting people's daily life with lightning speed.
The appearance of small spacing seems to let enterprises find the martial arts cheats that break the bottleneck of their own development: LED small-pitch products have high prices, high profits, and low-margin problems that plague the industry are solved; small spacing can be combined with touch, naked-eye 3D, smart applications, cloud broadcast control And other concepts, the industry's product homogenization is serious, the dilemma is not broken; trapped in the industry attribute, the LED display market is narrow, the enterprise scale can not be bigger, and the small spacing not only broadens the application field of LED display, but even enters The hope of the civilian market.
There is NO doubt that high-density small-pitch LED displays are an important emerging market in the industry and one of the markets with high profit margins. The main advantages of high-density small-pitch LED display are high-definition display, high refresh rate, seamless splicing, good heat dissipation system, convenient and flexible disassembly and assembly. Even when viewed at a relatively close distance, the display is super clear and flicker-free. Also no graininess. As the density continues to increase, the market boundary of LED displays becomes wider and wider. At present, small-pitch products in places such as TV stations, high-end conference rooms, high-end consumer goods, simulation and communication industry-specific command and control centers have shown strong competitiveness.
LEDinside believes that the current market space for small-pitch LED displays is still preempting the market of DLP display walls, LCD and PDP splicing screens. At present, the civilian sector is still difficult to enter due to price and performance reasons.
The high-density and small-pitch LED display with a capacity of more than 110 inches is mainly in the industrial fields such as TV wall and DLP. Only products below 110 inches can be used in the civilian and commercial markets, but the civilian market not only requires size, but also the price. Very sensitive. 4 square meters is the critical point for LED super TV for civilian and commercial use. More than 4 square meters obviously dominates the commercial field, and it must be within 4 square meters to achieve civilian use. If TVs of more than 4 square meters rise and become popular in the future, then LED super TVs will have a big market. At present it is almost impossible.
At present, many companies in the industry have the ability to develop and produce small-pitch LED displays. It is difficult to get a higher profit margin simply by relying on the sale of the display. However, the decline in prices and the continuous expansion of the market, the demand for small-pitch LED displays may further increase.
In 2013, China's LED display industry market application continued to expand, technological progress was obvious, technological innovation and emerging products drove corporate profit growth. However, the industry reshuffle is still the mainstream, and it is the growth pain that LED display companies must experience. And in 2014, how can companies sculpt and show their talents.