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A few days ago, at the 2015 annual meeting of SAIC Motor, Zhou Yinchai, general manager of SAIC Motor Sales Co., Ltd., gave a report entitled "Precision Demand, Breakthrough Mode, and Shared Value". In this report, Zhou Yinchao summarized the heavy truck market in 2014 and forecasted the trend of the heavy truck market next year.
Demand structure adjustment 2014 domestic heavy truck market competition is unprecedentedly fierce
Recalling the impending 2014, Zhou Yinchao said that the steady development of the macro economy, the deep adjustment of the economic structure, the implementation of the State IV, and the changes in logistics have added many uncertainties to the heavy truck industry, resulting in major changes in customer needs and competitive models. Unprecedently fierce.
“From January to November 2014, the industry achieved sales of 687,644 heavy trucks, a year-on-year decline of 0.93%. At the same time, the industry has undergone great changes, especially in terms of vehicle structure, the change is more obvious: the proportion of tractor sales From last year's 41% to 44%, the proportion of dump trucks has dropped from 34% last year to 31%, and the share of trucks and special vehicles has fallen to 25%, said Zhou Yinchao.
Specifically, for tractors, 4x2 tractors have increased by 133%, 6×4 tractors have increased by 13%, and natural gas tractors continue to grow at a faster speed, reaching 18%; for dump trucks, only 8×4. The mixer truck achieved a 33% increase, and the 8×4 and 6×4 dump trucks all fell by more than 10%.
Regarding the factors affecting the heavy truck market this year, Zhou Yinchao pointed out that the implementation of laws and regulations has a greater impact on the industry this year, especially the uncertainty and inconsistency of the implementation of the State Fourth Policy has a great influence on the industry; in addition, yellowing and greening, logistics planning Several factors such as the development of the regional economy and industry norms have also affected the changes in the demand of the entire industry.
Zhou Yinchao also emphasized that the technology upgrading and the dramatic increase in logistics vehicles brought about by the implementation of State IV in 2014 have led to a shift in the demand for vehicles to the trend of high-powered, lightweight, intelligent, and integrated platform resources.
Breakthrough in market segments Breakthrough Sales volume of Shaanxi Automotive Co., Ltd. exceeded 80,000 units this year
In the face of the overall downturn in the industry, Shaanxi Heavy Truck Heavy Trucks Co., Ltd. still maintained a good growth trend this year: January-November cumulative sales reached 97,900, an increase of 10.53%, and the market share increased by 1.48 percentage points. Among them, the sales of civilian goods trucks are expected to exceed 80,000 vehicles throughout the year, an increase of 11% year-on-year.
In 2014, in response to changes in industry demand and structural adjustment, Zhou Yinchao said that Shaanxi Automobile's product structure has also undergone major changes. This year, Shaanxi Automobile's proportion of tractor sales has increased significantly, from 37% last year to 47% this year, and dump trucks have dropped from 49% of sales last year to 43% this year. 
“Although the proportion of dump trucks has dropped significantly, Shaanxi Automobile's dump truck advantage has not been lost. Its market share is still as high as 21%, ranking first in the market.†Zhou Yinchao added.
In addition, he also said that in the subdivision markets such as port tractors, slag transporters, and natural gas trucks, Shaanxi Automobile has achieved a number of industries. The port tractors sold 12,000 vehicles this year, accounting for as much as 40% of the market, ranking first in the industry; sales of natural gas trucks exceeded 14,000, continuing to lead the industry; new M3000 product promotion has achieved remarkable results, and cumulative sales have exceeded 30,000 since its listing. The vehicle (which sold 24,000 vehicles this year) effectively established Shaanxi Automobile's leading position in the standard and light weight market. 
Next year, the overall sales volume of the stable transition industry is expected to reach 730,000 units.
In 2014, the demand structure of the heavy truck market has undergone major changes. What will be the trend of the market in 2015?
"Next year, under the influence of macro-market factors such as a slowdown in GDP growth, continued logistics changes, and the arrival of the era of the information industry 4.0, through the transformation of logistics and transportation, the development of the free trade zone, the development of the western region, the land and sea silk road construction, and investment in infrastructure. Based on the analysis of intuitive factors such as the change of green and the development of regional integration, we believe that there will not be major changes in the domestic heavy truck market in the next year, which is basically a steady trend.†Zhou Yinchao said that the overall sales volume of the heavy truck market next year will be basically the same as this year. It is expected to be around 730,000. 
“In 2015, the vehicle demand structure will continue to adjust, and the growth rate of tractors will be higher than the growth of the industry, which will still have a certain growth compared to 2014, reaching about 45%; the dump truck will also decline, accounting for 34% of this year's % dropped to around 30%; due to the overall slowdown and the operating environment, the overall share of trucks and special vehicles is expected to remain flat this year."
In addition, Zhou Yinchao also pointed out that the proportion of 40,000 vehicles for pre-announcement sales of the country’s three vehicles next year (this year, the country’s three-car inventory has been on the household), the annual sales of natural gas heavy trucks exceeding 70,000 units, and the proportion of vehicle sales for the first half of the year will be the heavy truck industry. The three hot spots that deserve the most attention.