On December 12, 2015, Chinese brand value evaluation information was released in Beijing. Weichai Power achieved a brand strength of 862.5 points and a brand value of 201.08 billion yuan. It was awarded the first place in China's machinery manufacturing brand and attracted the attention of the community. For a company, what does the "20.108 billion yuan" figure mean? What is the significance of brand management in a company? How do you use a brand to promote market development in international operations? Wang Zuide, Weichai Power Brand Director, answered these questions in detail. problem. Wang Zude thinks that such a domestic brand value assessment mechanism is a very good thing. It shows that countries, industries, companies, markets, and customers have all started to pay attention to brand building and regard the intangible asset of the brand as an important corporate asset. Management, and even the construction of the brand as the core competitiveness, has become a business philosophy and ideological innovation that guides companies to change ways and structure. Weichai was awarded the first place in the machinery manufacturing category in this brand evaluation. It is an affirmation of Weichai's unremitting efforts and achievements in the past. The evaluation of brand value of 201.08 billion yuan, in simple terms, is: Today, if any international manufacturer wants to rent a Weichai brand to engage in the production and sales of products, then the brand licensing fee that he should pay is 20.018 billion yuan. Such brand value cannot be achieved at will. After we are aware of the extraordinary meaning represented by this number, we must cherish and protect our brand, continue to promote our brand building, keep up to date with the latest brand knowledge, and do not do anything that undermines brand image or harmful brand value. We continue to add value to our brand, so that all Weichai people, and even all people in the country, are proud to have such brands as Weichai. As for how to form a joint force of Weichai Power, Wang Zude believes that the company's business structure is not scared and scattered. If each of the subsidiary companies or sub-brands can understand, embrace, and practice the core values ​​of Weichai's parent brands, and can provide overall brand division and complementary support in their respective brands and fields, there is no need to worry about the variety of businesses. On the contrary, if there is no concept of managing a brand, or not understanding the operation and mechanism of a brand, it is arbitrarily done and has its own way of doing things. Even a company with centralized business and a single product is merely a dish of scattered sand and cannot form the collective power of the brand. Weichai's single main umbrella brand strategy has a very clear development path and blueprint. The maximum achievement of its brand strength will be at the time when Weichai has successfully integrated all business segments, and all sub-brands are renamed Weichai's name. Time. However, there are still some sub-brands that fail to meet the group's standards in terms of product quality, technology, and operation management. Therefore, before the single main umbrella brand strategy is completed, it is still necessary for the sub-brand transition program to be promoted step-by-step. The mother and child brand management of the enterprise is an important science in the business operation. The parent brand of the enterprise can bring protection, inspiration and endorsement to its sub-brands. The sub-brand can bring support, renewal, and promotion to the parent brand of the enterprise. In 2014, Weichai released a new brand identity and the brand value slogan of “Green Power to Drive Dreamsâ€. Its purpose is to - as the Group's business develops, the parent brand of the company has a brand value statement on its sub-brand business. It is summarized and absorbed, and this is also one of the concrete manifestations of the vitality of the sub-brand projected on the value of the parent brand of the company. We have firm confidence, follow clear strategic guidelines, and continue to advance and act as a result, the joint force of Weichai brand will be everywhere. The next step, Weichai will expand the brand's influence. The influence of the brand is a relative concept. Weichai's influence in the country is obviously greater than that in the Asia-Pacific region. Weichai's influence in the Asia-Pacific region is better than that in the entire region. The influence of the world is great. Overall, Weichai’s influence is gradually expanding. In particular, the sponsorship of the Ferrari F1 team has enabled more and more people around the world to know the Weichai brand. When Weichai's internationalization process develops to the stage where it has a complete global layout and has begun to take shape, we should consider the following two levels of brand building: The first is how to form a unified Weichai brand image on a global scale. The second is how to focus on brand promotion in various markets around the world. The news dissemination of M&A overseas companies can improve Weichai's international reputation. However, news of M&A is not happening every day. How do Weichai M&A companies achieve values ​​of 1 plus 1 and over 2, and how to become a successful and outstanding enterprise in the industry? It is the root of far-reaching influence. The local establishment of the model requires a branded feeling of solidarity and commonness with the local market or regional market. For the way of technology transfer, it is necessary to establish a brand influence of Weichai technology that is mature, easy to use, adequate, and practical. The market for direct sales of products needs to create a sense of brand intimacy such as partners. No matter what kind of business model, Weichai's professional focus and intention to create a "heart" attitude, "green power, driving dreams" brand appeal, should be the main theme of Weichai's overseas communication. In this way, we can achieve a unified global brand image, and at the same time have the brand influence of different markets in different regions.
CH/CS Cone Crusher
(1) CH/CS Cone Crusher is a single cylinder hydraulic structure. The equipment is designed according to heavy-duty working conditions. The main shaft is supported at the upper and lower points, and the stress conditions are good.
(2) The constant crushing chamber (CLP) design keeps the feeding and production capacity constant during the liner wear cycle, significantly reducing the operating cost.
(3) Up to ten kinds of cavity shape changes and up to four kinds of eccentricities can be set for an eccentric sleeve bushing, which greatly enhances the flexibility and adaptability of the equipment.
(4) Equipped with intelligent ore outlet adjustment system ASRI, the performance of the crusher can be maximized.
(5) Advanced liner wear monitoring and automatic compensation functions, operation data record query functions, and convenient network communication functions can significantly improve the maintenance level of equipment and optimize the coordination and control with other equipment in the system.
(6) Compared with CH type, CS type crushing chamber is higher and steeper, with larger feed inlet and larger carrying capacity. It is suitable for secondary crushing when the feed particle size is large. Its lower frame is interchangeable with CH crusher of the same specification.
Pinion Shaft Housing Assembly,Pinion Shaft Housing,Sturdy Seal Parts,Adjusting Pinion Shaft Bearings Shenyang Ule Mining Machinery Co., Ltd , https://www.ulminingparts.com
China Brand Value Evaluation Information Conference