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2014 LED lighting industry development status and market orientation
Because LED lighting has the main features of environmental protection and power saving, the world is optimistic about the prospects of LED green energy lighting, driving many manufacturers to compete in the industry and launching various alternative lighting products. The market also estimates that in 2014, the global LED lighting output value reached US$116.2 billion, and the penetration rate also exceeded 20. LED Alliance experts will use their own industry experience to create higher profits for the lighting industry and set common standards for LED lighting. The products are more interoperable, listen to the market voice and introduce the products that consumers really need, make the LED lighting market get a positive cycle, how to grasp the opportunities of Taiwanese manufacturers, and let the industry take the next goal to explain the low-level competition of LED lighting industry. Mr. Xiao Hongqing, the secretary general of Taiwan's LED Lighting Industry Alliance (TLLIA), explained the current development of the LED lighting industry and market suggestions. He said that the traditional lighting treatment is a motor technician or a hydropower master. Later, in response to the improvement of people's living standards and the need for more atmosphere lighting design in many venues, architects and interior decorators also followed the lighting industry to create different light. The architectural features or indoor environment add to the fun of life. In order to make Taiwan's LED industry stronger, the TLLIA Alliance was established in 2013 to promote standards and cooperation in the LED lighting industry. First watch the current LED market in the United States: In 2013, LED applications were doubled in 2012, reaching 105 million units, Cree and Philips successfully developed 200 lm/W prototype lamps, LED bulbs continued to decline in price, and the US market was waiting. The 60W non-dimming/dimmable A19 bulbs are 10 and 13 dollars respectively. It is estimated that LED lighting will account for 1/3 in 2025, saving 217 billion kWh/year, and US$0.10/kWh. The annual electricity saving fee is 21.7 billion US dollars. Xiao Hongqing said that even the most wasteful energy in the United States must adopt LED lighting, so LEDs will be accepted all over the world. The market predicts that the United States will have the highest sales of household lighting in the future, and commercial lighting will be the second, but commercial lighting will use electricity, so the commercial photo will be the main battlefield for LED lighting; Europe will grow slowly, and LED and traditional lighting will be expected in 2030. 6:4; the mainland is growing rapidly, and in 2013 it grew 2.7 times more than in 2012. In the performance evaluation part of the lighting product, the LED light effect is equal to the traditional energy-saving bulb, and the life is three times. The next step is to increase reliability to gain consumer confidence. Although the market assessment of LED and traditional lighting in 2030 is likely to be tied, but this phenomenon may be advanced. Taking Japan's 311 earthquake as an example, Japan's energy-saving awareness is high, and the price decline has made LED lighting more popular. Panasonic's residential LED lighting products accounted for 80% of shipments, which made the company decide to stop producing fluorescent lighting in 2015. The Japanese government also plans to switch to LEDs at the end of 2020. When LED lighting is moving toward practical use, it can clearly create profits, but manufacturers will kill each other and smash the market. The above-mentioned 60W LED bulb killed 10 dollars, while a 3W LED bulb in the mainland killed the ex-factory price of 1.45 yuan. This blind low price and vicious competition is a short-sighted way of digging a grave. Concerned about the consumer's intention to understand the customer and market demand Xiao Hongqing said that the LED industry must go beyond and break through, there must be a home! When LED bulbs are talking about light effects and long life, they ignore the shape and beauty that consumers really want. Consumers care about high-quality lighting environment and vision health, reasonable purchase and construction costs, high-efficiency lighting equipment and convenient control systems, maintenance and convenience and equipment compatibility issues, energy efficiency and electricity cost considerations, replacement of old equipment Environmental issues such as renewal, resource recycling and reuse are mostly ignored by manufacturers. In terms of aesthetics and practicality, some manufacturers began to improve after hearing the consumer's voice, and launched LED products similar to tungsten filament lamps, so that consumers can pay for the incandescent lamp shape and the full moonlight. In addition, some manufacturers have introduced high-performance LED patio lights to replace traditional mercury lamps and high-pressure sodium lamps to improve factory lighting safety. In the future, the development of incandescent lamps and HID lamps will move toward LED lamps and LEP lamps (plasma diodes, which have a small volume of 45,000 lm, which is suitable for use in large outdoor fields). The three indicators of the mature timing of LED lighting are: visual indicators (CRI ≧ 80 ~ 85), performance indicators (lm / W ≧ 170), market indicators (lm / US $ ≧ 200). Too early to launch a product that is not yet in place, not an adventure, but a suicide. Therefore, as long as the manufacturer will launch the right product at the right time, use it in the right place, and pay attention to quality, in order to win the trust of consumers, it can avoid falling into price war, increase profits and increase market share. Intelligent lighting Intelligent lighting can be automatically adjusted according to the time and demand. Intelligent energy-saving lighting is only a basic requirement. When the system light effect is m160m/W, it will cause glare problems, because light pollution will be harmful to the human body, especially blue light. EerieBlueGlow) can cause chronic damage to the macula and affect vision. Therefore, LED lighting should turn to healthy and intelligent lighting, and the key to indoor intelligent lighting control is health and comfort. Because the lighting affects your mood, and now the smart (Smart) lighting, you can use the mobile phone to manually dim, but the adjustment is not known, so it can only be regarded as a transitional product, with intelligent (Intelligent) There is still distance from the lighting.