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Core Tip: According to the statistics of relevant institutions, the output value of China's LED fluorescent tube market reached 10 billion in 2012, an increase of 66 year-on-year, which is the largest sub-product of indoor lighting. In 2012, the total sales volume of LED fluorescent tubes in China exceeded 100 million, an increase of 188 year-on-year, and the growth rate was significantly higher than that of the previous year.
As LED lighting gradually penetrates into various sub-segments, more and more LEDs are appearing in the current lamp market.
According to statistics from relevant institutions, in 2012, the output value of China's LED fluorescent tube market reached 10 billion, an increase of 66 year-on-year, which is the largest sub-product of indoor lighting. In 2012, the total sales volume of LED fluorescent tubes in China exceeded 100 million, an increase of 188 year-on-year, and the growth rate was significantly higher than that of the previous year.
LED Linsen, Qinshang Optoelectronics, Changfang Lighting and other LED rookies have been actively working in the field of LED tubes, of which Mulinsen's current lamp shipments reached 1 million / month. In addition, including NVC Lighting, Sanxiong? Traditional lighting companies such as Aurora have also been involved in a large number of LED tube products.
T8 market is more fragrant LED tube Because of the use of patch light source, the light source distribution is reasonable, the heat dissipation efficiency is better than other LED lamps, and the durability is better. As the most cost-effective lighting products, LED tubes are widely used in commercial lighting and office lighting in factories, offices, schools, supermarkets and municipal engineering.
The reporter learned from the Shenzhen LED market that the current mainstream LED tubes include the T8 series and the T5 series. Each series includes lamps of 0.6 m, 0.9 m, and 1.2 m, respectively. In general, a longer size means a higher power wattage. In terms of product structure type, it is divided into two types of products: single tube and integrated.
From the perspective of market segmentation, T5 tubes and T8 tubes have their own exclusive fields.
T8 lamps are mainly based on engineering sales, generally relying on factory orders to pull demand; while T5 lamps are both engineering sales and terminal retail, most of which are used in small, hardcover shopping malls or homes. Lin Shangyao, deputy general manager of Shenzhen Electric Appliances, told reporters.
From the sales situation of Sakamoto Electric itself, the monthly sales of T5 and T8 lamps are about 300,000 respectively. Lin Shangyao disclosed to reporters. However, from the overall performance of the market, the demand for T8 lamps is significantly higher than that of T5 lamps.
At present, the largest use of lamps is still in large factories such as factories and garages. They are the main force driving the growth of lamp demand. Tan Jianjun, deputy general manager of Baizhou Lighting, made further explanations. The LED tubes used in factories, garages and other places are mainly T8, which proves that the market share of T8 tubes is larger than that of T5 tubes.
Profits are greatly affected by the amount of engineering. In terms of sales types, LED lamps are still dominated by engineering orders. According to surveys conducted by reporters from various stations, it is found that in the markets of Changsha, Xi'an, Xiamen and Zhengzhou, the sales of LED tubes are mostly reflected in the engineering orders, and the retail sales ratio is less than 5.
Jin Qibin, product manager of Yanda Optoelectronics, told reporters that the large project is based on the company's EMC model, and the small project is directly purchased by dealers or property management companies and decoration companies. There are fewer channels for business and retail.
The amount of engineering is relatively large, but at the same time the quality requirements of the lamp are relatively high, so the requirements on the brand are relatively high, and the price of the engineering firm will try to reduce the price as far as possible. Zhang Yanheng, manager of Taiyuan Hongcai Lighting, told reporters.
However, Li Yuzhen, general manager of Linyi Orkney Lighting, believes that the initiative of the engineering company to choose the LED tube brand is not high, mainly relying on the recommendation of the dealer. The customer has no requirements for the brand, the key is to see what brand we recommend.
When talking about the profit margin of the LED tube project, Li Yuzhen revealed to reporters that it is around 30, and this value is equivalent to the retail profit rate.
If the LED tube is sold wholesale, the quantity will be large, and the general profit will be shipped at 10, and the project profit rate will remain above 30. Zhang Tao, the general agent of Yihui Lighting in Hubei, said.
Jin Qibin said that the profit rate will be affected by the size of the project. The EMC mode requires stricter quality and reliability of the LED tube, and the price space of the product will be larger, so that the profit margin will be higher. The dealers, property management companies, and decoration companies that do small projects are more concerned about the price, the product price space is relatively small, and the profits are naturally squeezed.
The penetration rate of the civilian market is low. At present, the overall development of LED lamps in the technology and market has become mature. It is widely used in commercial lighting places such as offices, supermarkets, factories, etc., but the proportion of LED tubes in the entire tube market is still less than two. to make.
The biggest obstacle to the promotion of LED lamps is not at the technical level. It is expected that the problem will be solved within this year. The real problem that restricts its development is the cost. Lin Shangyao said.
Although the Zhongshan market often heard that the price of LED lamps fell below 30 yuan, or even 20 yuan, LED lamps and traditional lamps came to the critical point of 2 times the price difference. However, these prices are more generated in an irrational competitive environment. Product quality and performance cannot be guaranteed in all aspects, so there is not much reference.
As a standard light source, the lamp has a relatively low gross profit margin. The factory's gross profit is about 10-15 points, the first-level agent has to pump 15-20 points, and finally the distributor or terminal draws 30 points. Li Guoxin, general manager of 晟大光电, analyzed the reporter. According to this calculation, the price of the LED tube from the factory to the consumer is doubled. Since the LED lamp itself has a higher ex-factory price, the price changes after doubling.
If the LED lamp has the performance, safety, reliability and quality in accordance with the standard requirements, the price is between 5 and 7 times the price of the traditional fluorescent tube. Jin Qibin said.
At present, in the retail market, the traditional T8-1.2M-40W lamp price can be as low as 5 yuan, while the retail price of the same size LED lamp is about 40 yuan, the price difference is very obvious. Jin Qibin believes that high prices have become the biggest obstacle for LED lamps to break through the existing share and penetrate into the civilian market.
At present, the penetration rate of LED tubes in the civilian market is negligible. The main market for LED tubes is still in the new construction and old engineering replacement markets. Jin Qibin’s views were recognized by Tan Jianjun.
For home users, LED lamps are not only affected by high prices, but their energy-saving value is also difficult to be recognized by end consumers. It is these two factors that have contributed to the slow progress of LED tubes in the civilian market and hindered the pace of sinking their sales channels.
In this regard, Lin Shangyao believes that the sinking of the LED tube will not happen until next year. Jin Qibin is more conservative. He believes that the sinking of LED tube channels to the second and third-tier markets and rural areas is almost impossible to achieve in the next two years unless the government provides financial subsidies.