Shenzhen's manufacturing industry is gradually warming up

In recent days, some reports on the increasing downside risk of the Chinese economy have appeared frequently. Many experts predict that the Chinese economy will continue to bottom out. Some experts believe that the Chinese economy is bottoming out at the end of the fourth quarter of the third quarter.

After the outbreak of the global financial crisis in 2008, Shenzhen's economy took the lead in the country to show a V-shaped reversal in 2009. Is the downside risk of China's economy caused by the spread of the European debt crisis and other factors? What is the status quo of Shenzhen's real economy? Does Shenzhen's real economy take the lead? These issues are of concern to the industry. The reporter recently investigated the situation of Shenzhen's manufacturing industry in the first half of the year, spanning many industries such as household appliances, watches, jewellery, clothing, leather, optoelectronics, and related government departments.

“The worst period is passing and the situation is gradually improving.” The situation in Shenzhen's manufacturing industry shows that Shenzhen's exports have risen month by month, Shenzhen's manufacturing sector is picking up, and some of the overall economic data have released more positive signals, indicating that Shenzhen’s real economy It may have bottomed out. Some industries have stabilized and others have picked up. Of course, some industries and enterprises are still struggling. Some industry associations and enterprises in Shenzhen believe that although the situation in the third and fourth quarters was not expected, some companies have “naked swim” and the worst period is over.

Big business growth picks up

“In the first quarter of the year, Skyworth maintained a stable, high-speed growth with double digits, and the confidence of all employees doubled!” Yesterday, Skyworth Group spokesman and Li Congxiang, brand director of Skyworth Group, introduced the interview with Shenzhen Business Daily.

A survey by the reporter found that Skyworth's second-quarter sales data was also very beautiful. It is reported that sales volume of flat-panel TVs of the Skyworth Group of China Skyworth Group increased by 10% in June this year compared with the same period of last year. Flat-panel TV sales from April to June increased by 18% from the same period of last year. Among them, the sales volume of LED LCD TVs increased by 131% and 155% in June and from April to June compared with the same period of last year, which also included sales of 3D LED LCD TVs which increased by 414% and 89% respectively from the same period of last year. .

Overall, the growth rate of the top 100 industrial enterprises in our city picked up slightly. It is understood that from January to May, the industrial output value of the top 100 industrial enterprises in our city was 455.4 billion yuan, accounting for 59.6% of the total industrial output value of the city above designated size, an increase of 3.3% year-on-year; and the added value of industries above designated size was 110.9 billion yuan. The proportion of industrial added value of the above-scale industries was 59.1%, an increase of 4.2% year-on-year, 0.2 percentage points higher than the growth rate of the previous month, and 0.4% higher than the city's overall industrial growth rate.

Fortunately, the growth of electricity consumption in the city also released a positive signal. From January to May, the city's highest power load was 1,280,400 kilowatts, an increase of 11.7% year-on-year; the city's power supply was 26.206 billion kwh, an increase of 6.0% year-on-year, 2.1 percentage points higher than the growth rate from January to April. Among them, industrial electricity consumption was 16.746 billion kwh, which was a year-on-year increase of 4.7%.

Exports stabilize and pick up

Investment, export, and consumption are the troika that drive the economic growth of our city. This year, the sharp drop in Shenzhen's exports caused people's conjectures and hidden worries about the downturn in Shenzhen's real economy. Since the second quarter, Shenzhen’s exports have gradually emerged from the haze. Reporters learned that following the slow recovery of exports in April this year, Shenzhen’s foreign trade import and export value exceeded US$40 billion in May this year and reached US$40.34 billion, creating a single monthly import and export value. New record high, 12.8% year-on-year growth.

The reporter found that the poor export of the European and American traditional markets was the main reason for the bad days of many export enterprises in the city. The US economy, which is gradually getting better, has also boosted Shenzhen's exports. This can be seen from the recent export data.

“The export has risen rapidly and prices have risen. The most difficult period is over.” Yesterday a person in charge of a furniture company revealed in an interview with reporters that due to US consumer growth, the company’s furniture exports to the United States are rapidly picking up. The reporter noted that the US consumer credit rose by 8% in May. The stabilization of the US economy is conducive to the recovery of Shenzhen’s exports to the United States.

The growth of markets outside Europe and the United States has enabled Shenzhen export companies to quickly emerge from the shadows. It is reported that the city's exports to Hong Kong and Japan are in a good situation. From January to May of this year, Shenzhen exported 51.63 billion U.S. dollars to Hong Kong, accounting for 56.6% of the city's total import and export value over the same period, an increase of 18.1% year-on-year, and an increase in the city’s exports. The contribution rate was 146.2%, which offset the impact of the decline in exports to Europe and the United States; the export to Japan was US$3.74 billion, a year-on-year increase of 21%, and the contribution rate to the city’s export growth rate was 10.7%; but during the same period, it exported US$11.79 billion to the United States, down 4.9% year-on-year. %; Exports to the EU totaled 10.4 billion U.S. dollars, down 6.1% year-on-year; exports to the United States and Europe accounted for 25% of the city's total exports, down from 24.5% in the same period last year.

The reporter noted that the top 100 industrial companies in our city have also stepped up their pace of expansion in emerging markets. Skyworth Group’s overseas TV division increased the sales of flat-panel TVs by 162% in June from the same period of last year. The sales volume of flat-panel TVs from April to June increased by 125% compared with the same period of last year. The total sales volume increased by approximately 68% over the same period of last year. % and 64%.

Public brands have achieved remarkable results in expanding the domestic market

In the first half of the year, the sales volume of the wave-based meter increased by 20% over the same period of last year. The sales volume increased by 50% and the positioning was more high-end. Emmett’s sales volume in the first half of this year also had a growth rate of over 18% compared to the same period of last year. Domestic sales once again reached a record high, reaching 700 million Hong Kong dollars. Famous brand enterprises with "Shenzhen manufacturing" are expanding their markets in China. Taking the clock and watch as an example, Shenzhen-based Geiya, Renault, Xinghuang, Porsche, Rushton, and Gu Zun have shown encouraging growth this year. At the time of contraction policy, it actively expanded its market. The Geiya Watch Industry, which was founded in 1993, has spent a large amount of money this year officially signing popular movie and television star Liu Yuwei as the spokesperson of brand image. The strategy for expanding the domestic market is very obvious.

The reporter noticed that Shenzhen Watch and Watch brand companies such as Stars, Gu Tianle, Gao Yuanyuan, Wu Peician, Bao Jianfeng and many other spokespersons of the film and television and sports industries have joined in, and the Shenzhen watch brand has caused a “Shenzhen style” in the domestic market. Shenzhen's branded women's wear has also shown encouraging growth. When many companies adopted a contraction strategy, Auspicious Zhai opened a new store in Shanghai Super Brand Mall with an area of ​​293 square meters. The positioning of elegant and intelligent women to create perfect clothing became clearer and clearer.

For two consecutive years, the growth rate of domestic sales of industrial products in Shenzhen was higher than that of products exported, and the proportion of domestic sales was further increased. The first half of this year was no exception. From January to May, the city’s industrial output above designated size was 757.103 billion yuan, an increase of 1.4% year-on-year. Among them, the domestic sales of industrial products were 352.766 billion yuan, the domestic sales rate of industrial products was 46.6%, 0.2 percentage point higher than the previous month's proportion (46.4%), and the domestic sales of industrial products increased by 3.6% year-on-year, higher than the export growth rate (-2.2%). 5.8 Percentage.