Plastic Flower Sleeves,Single Flower Sleeves,Flower Wrapping Paper,Floral Wrapping Paper SHANGHAI WELLONG IMPORT AND EXPORT CO., LTD , https://www.woranfloralfoam.com
6.18, Double Eleven, Double Twelve, and various holidays, e-commerce sales feast has frequently come. In the overall development of the industry, while the fierce competition between e-commerce has never stopped. From the early stage of e-commerce development, price is a great tool for businesses to attract consumers. Tmall, Jingdong, Suning, Gome, Yixun, Amazon China, No. 1 stores and other e-commerce price wars have never stopped, but this is a “loss in profitsâ€. "Drinking" irrational competition. However, with the e-commerce development process, a pure price war has apparently come to an end, and mainstream e-commerce companies have begun to shift the new battlefield to products and services.
During the Double Twelfth period, when everyone's network was rampant, a video of the brutal sorting of the Jiangsu Yuantong Express Sheyang Point was circulating on the Internet. The action of “letting parcels fly†courier sorting products was quite skilled. In fact, this sort of product is more than Yuantong one, especially in the case of double eleven, double twelve explosive positions, the courier company can be described as a pressure mountain. The fact that logistics is dependent on the courier company is not a long-term solution, and there is no guarantee of delivery time and quality. Therefore, not long ago, Alibaba Group made a total investment of RMB 2.822 billion (approximately RMB 2.213 billion) in Haier Electronics, a subsidiary of Haier Group. The two parties will join hands to create a complete set of systems and standards for logistics distribution and installation services for home appliances and large items, which will be open to the entire society.
While Ali is seeking and creating channels for the distribution of home appliances and large items, Jingdong, Yixun and other e-commerce companies are constantly improving distribution services.
During the Christmas period, JD.com even launched the delivery service of Santa Claus. The e-player cosplay cartoon characters delivered goods. In the final kilometer contest, e-commerce has risen from the competition of distribution capabilities to more humanized services such as featured services. At the same level, it also attracts consumers to their websites for shopping.
The "last mile" is the last link in distribution. Its advantage is that it can achieve "door-to-door" delivery on time and on-demand. This is the most basic concept. Now the last mile of e-commerce is The requirements also seem to have become the lowest threshold.
Due to the complexity of logistics links and the high transportation costs of the “last mileâ€, various problems have clearly become a stumbling block to the development of e-commerce companies. For e-commerce companies, on the one hand, they hope to attract consumers through lower prices. Constant promotions to retain loyal customers, "free shipping, send cash coupons, buy gifts" and other gimmicks in an endless stream; on the other hand, they hope to improve the level of service in logistics and distribution, through fast, accurate, humane delivery, return policy Processes to enhance customer experience. Therefore, while logistics companies are striving to control costs, how to optimize the "last mile" model is an important core competitiveness for e-commerce companies in the future.
The "last mile" logistics service is actually the "terminal" of e-commerce companies. These tentacles penetrated into the homes of thousands of ordinary people through a huge physical logistics network. Delivery personnel are the most intuitive "corporate image" of the company most directly confronted by consumers and consumers. The effect of any form of advertising is more direct and impressive. The behavior of the delivery person's words and deeds determines the consumer's impression and reputation of the company, but at present, the quality of many of the electric double part deliverymen varies greatly, directly affecting the consumer's buying experience. There are no bright spots for innovation in service. Similar to this year's Christmas, innovations such as Santa's delivery and cosplay were the first time in the industry to deliver not only goods, but also a young company culture and surprises for consumers.
Delivery personnel disguise delivery is a form of improvement and innovation, this is relatively easy to do, then the distribution efficiency and cost advantage is not simply able to do. JD.com has self-raising points on the subway and community shopping since the mention of counters. Suning Tesco’s offline store is a self-reported point. This is only an attempt for e-commerce companies. Inputs may not be able to produce output. This requires the continued construction of the background. Capital investment.
The "last mile" service is an important channel for e-commerce business statistics. Through the statistics and analysis of the delivery information, it is possible to properly manage the procurement, promotion, return and replacement processes to optimize the operation of the entire supply chain. For example, the US online shoe company Zappos uses the power of logistics partner UPS to pass Its management software analyzes and predicts future sales and returns, which allows Zappos to have forward-looking decisions on the entire “human, financial, and material†chain.