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LED lighting companies how to get inspiration for new product development
It is inevitable to develop according to the market, but it can't be comprehensive. It can only choose the targeted development that suits the company's own conditions and meets the market demand. Combining its own brand positioning and highlighting the needs of certain market levels, it can be truly achieved. The market is sought after. New product development is an important aspect of a company's winning market. A dynamic enterprise must have achieved results in the development of innovation. However, how to do a good job in the development of lighting and lighting products, so that it becomes a continuous driving force for enterprise development? Or someone would say this: multi-development, personalized development, differentiated development, diligent development, etc., can make the company move forward. However, is this really the case? I don't think so. The large amount of development and the rich style may not be able to allow the company to win the market, and perhaps it may also cause the company to fall into a quagmire. This is because the products developed must meet market needs and cannot be dragged on. Even the wonderful development, if it is out of the market and the company's own conditions, may be counterproductive. Regarding the drag on myself, the author does not want to talk more about it. It is nothing more than a product developed, which is very troublesome in production, or reduces production efficiency, or disrupts the rhythm of the enterprise. I would like to talk more about the market-oriented role of development. Obviously, the development of new products must not be built behind closed doors, with the designer's imagination. It must be developed in conjunction with market needs. This requires consideration of the consumer's demand for practicality, convenience, culture, decoration, diversity and fashion in the current market. Different consumer groups have different needs, which must be considered one by one. For example, practicality. This is especially important in the market. First of all, as a lighting, the lamp must meet the consumer's demand for lighting. Therefore, the brightness and color temperature of the lamp must be designed according to the specific use of the lamp. It must have certain functions to meet the requirements of home or other lighting. In addition, the practicality should also include durability, that is, from the appearance to the inside, can withstand a certain amount of time. Let's talk about convenience. It is to make consumers easy to use, such as convenient loading and unloading, easy to clean, easy to operate, etc., and even can change the pattern and create a variety of atmospheres. For example, a brushed lamp with a group of rich lighting, ceiling can also be used, drawing can also be used, the effect is different, for consumers to choose freely. This is actually a convenience. A lamp can be designed in a red tape, but in the end, the fancy of the flower is a shortcoming. Because it is not easy to clean up, and it will be cumbersome to watch for a long time. Therefore, for home lighting products, it is generally more concise, and strives for a little, mainly white, in order to let the lights and white walls coordinate, the products generally express the beauty through the lines. This is actually the demand of the market, the demand of the family. Cultural and decorative, but also market-oriented. Chinese home culture advocates some auspicious meanings, figures, and patterns. These things are expressed in products and often win consumers' good feelings. However, depending on the market, it may be different in terms of ornamentation and meaning. In different periods and different years, it may not be the same. It is necessary to go to the market to find inspiration to capture the different cultural needs of different regions. The diversity and fashion are moving according to the trend of the market, and the changes are very fast. Grasping them will give the lights a market space. The demand for lamps by different social groups, as well as the changes in fashion, will be revealed in the market and need to be carefully captured. Like the small apple-shaped lights that Qunfu has recently launched, it is actually designed according to the trend of this year's "Little Apple" song being sung. These trends are actually the real psychological needs of consumers. The important role of market orientation is obvious. However, how can lighting companies gain market inspiration? According to the experience of Qunfu's lighting, our team of designers will often absorb feedback from the sales department, sometimes to attract the opinions of dealers, and sometimes go directly to market research. This is our performance that values ​​market demand. These practices have played a big role in our development and have brought us closer to the market. It is inevitable to develop according to the market, but it can't be comprehensive. It can only choose the targeted development that suits the company's own conditions and meets the market demand. Combining its own brand positioning and highlighting the needs of certain market levels, it can be truly achieved. The market is sought after. Because the power of any enterprise is limited, it can only do its best or within the planning, in order to do its best.