Downward trend of China's construction machinery industry is further increasing

Jin Jiuyin 10, September of each year, has been selling the construction machinery industry popular for two months, but from the recently released September industry statistics, this year's sales season may not be too satisfactory. Since the beginning of this year, the state has issued a series of micro-stimulation policies to promote the development of China's economy. This will also, to a certain extent, promote the construction machinery industry to pick up. However, from the actual effect point of view, its role is not obvious, at present, China's construction machinery industry is further increasing the downward trend.

The industry is falling asleep

According to statistics, 28 major excavator manufacturers included in the statistics sold 4559 excavators in total in September, a year-on-year decrease of 33% and a year-on-year decrease of 15%; the sales volume of loaders decreased by 24% year-on-year to 1,001 units, and year-to-date sales volume decreased by 10% year-on-year. In terms of bulldozers, the major bulldozers of 12 bulldozers sold 535 bulldozers in September, a year-on-year decrease of 252 units, a decrease of 32.02%, and cumulative sales from January to September reached 6,369 units, a year-on-year decrease of 1,318 units, a decrease of 17.15%; 22 companies 9 During the month, 989 road rollers were sold, a decrease of 338 units year-on-year, a drop of 25.47%. From the sales data of the four main types of construction machinery products (excavators, loaders, road rollers, and bulldozers) in August of this year, the industry has highlighted the word “down”.

In August, the sales volume of hydraulic excavators for the 28 main excavator manufacturers was 3,102 units, a decrease of 5.6% compared with the previous period, and the sales decreased by 184 units; the year-on-year decrease was 30.2%, a total of 1,342 units were reduced. In the same month, the market share of foreign brand excavator products continued to rise to 60.32%, and the domestic brand excavator market share dropped to 39.68%. From January to August, the sales volume of hydraulic excavators was 49,620 units. The market share of foreign companies' products was 61.25%, which continued to show a rising trend. The domestic market share of enterprises was only 38.75%. Overall, the overall sales of the excavator market declined slightly in August, but the sales of foreign brands rose. According to the data, in August 2014, a total of 21 major manufacturers achieved a total of 908 sales of excavator products below 6 tons, a decrease of 3.9% from the previous month and a decrease of 37 units. Sales of Caterpillar, Kubota, Hitachi, and other brands all saw an increase in sales during the month. Kubota sold only 114 units in the month, an increase of 32% year-on-year. Among domestic brands, Sany sold 136 units, accounting for 33.1% of the domestic market, and continued to lead the domestic sales of small diggers.

On the loader side, according to sales data of loaders/dozers in September, sales of loaders (including exports) decreased by 24% year-on-year to 1,001 units, and year-to-date sales volume fell by 10% year-on-year. From a month-to-month perspective, 28 loader manufacturers sold 10,223 loaders in August, a 12% drop from the previous month and 19.5% from the same period last year. Among them, 8,543 units were sold domestically, a decrease of 14.2% from the same period of last year. Exports suffered heavy losses, totaling 1,680 units, a sharp drop of 39.2% from the same period of last year. In August last year, Liugong and Xugong ranked first and second among all brands with 579,628 units of export volume respectively, but this year, the two brands only exported 191,392 units respectively, and the export rate dropped by 67% and 50% respectively. XGMA's exports in August were also greatly affected, falling 41.5% compared to the same period last year. Judging from the ranking of all brand loaders in August, Liugong performed poorly in August, ending good performances in three consecutive 3 consecutive months of 5, 6, and 7 and ranking at the bottom of the market with 13.7% of the top five brands. The brand that won the sales championship in August was Lingong, with 1799 units of sales accounting for 17.6% of the industry's market share. Caterpillar Qingzhou Co., Ltd., formerly ShanGong, achieved the best market share since February of this year in August, with a market share of more than 5%. For a long time, the top five brands in the Chinese loader market accounted for 75% to 80% of the market share, while the remaining brands rarely had more than 5% market share. The Shangong Super 5% market share has its own internal factors. Shangong depends on Caterpillar's strong capital, marketing platform, and strong technical management support. If it continues to be benign, it may break the current Chinese loader market. Five strong pattern.

As for the roller, in September 2014, 22 enterprises in the industry sold 989 road rollers, a decrease of 43 stations, a decrease of 4.17%, and a drop of 338 units, a decrease of 25.47%. The monthly sales dropped to less than one thousand units, which is the lowest level in the past six years. Since the launch of the “four trillion” in 2009, the number of road rollers sold on the Chinese market has remained above 1,000 units in September, including 1,827 units in 2009. Year 1907, 1,442 in 2011, 1001 in 2012, and 1,327 in 2013, showing that the current roller industry is still operating at a low level. In terms of months, in August, 1032 sets of road rollers were sold in the whole industry, a decrease of 100 sets from the previous month and a month-on-month decrease of 8.8%. Compared with July, the decline rate of the chain narrowed, which was basically the same as the 9.1% drop from the same period of last year. It was in line with the industry. Characteristics of seasonal trends; 231 units year-on-year, a decrease of 18.3%, showing that the domestic and international demand trends are basically the same, and the overall operation is low. In August, 46 static mill series products were sold, a year-on-year decrease of 33; 109 tire product sales were sold, a year-on-year decrease of 17; mechanical single-steel product sales were 398, a year-on-year drop of 59; all hydraulic single steel wheel products were sold. 159 units, a year-on-year decrease of 79 units; a double-drum series product sales of 131 units, a year-on-year decrease of 15 units; a light series product sales of 176 units, a year-on-year decrease of 24 units. In August, sales of 20 tons of mechanical single drum products were 124 units, an increase of 16 units from the previous period; sales of mechanical single steel products of more than 20 tons were 169 units, an increase of 14 units from the previous quarter. The five foreign brands in the industry sold 95 units in August, which was basically the same as the 94 units in the same period of last year. The accumulated sales were 840 units, an increase of 80 units over the same period of last year, and the market share remained at more than 8%. There was no significant increase compared to last year. Specifically, from the product point of view, the sales of foreign brand roller are mainly concentrated on double-steel products. In January-August this year, 428 units were sold, which accounted for more than 50% of its overall sales, and also accounted for 36% of the industry's market share, especially The advantages of large-tonnage double-drum products are even more prominent. The position of sales volume of 12 tons or more of products is still occupied by foreign-funded enterprises.

In terms of bulldozers, in August, the major manufacturers of 12 bulldozers sold 483 bulldozers, a decrease of 262 units compared with the same period of last year, a decrease of 35.17%; the sales volume of 539 units in July decreased by 10.39%. The year-to-date total sales of 5,834 units, a year-on-year decrease of 1,066 units, a decrease of 15.45 percentage points, the decline further increased. From the point of view of the product structure sold by the industry in August, as the absolute kingpin model on the market, 160,165 horsepower bulldozers sold 236 units, a decrease of 179 units year-on-year, a decrease of 43.13%, accounting for 48.86% of the total sales volume. The inevitability of a downturn can be seen from its not optimistic market performance. In addition to the main sales model setbacks, 120,130 horsepower bulldozers sold 10 units in the month, a year-on-year decrease of 47 units, and the ups and downs were relatively large; 140 horsepower sold 4 units in the month, a year-on-year decrease of 13 units, but its base was small and had a small impact on total sales. ;220,230 horsepower sales in the month to achieve 162 units, down 26 units. Below 120 horsepower bulldozer sales were basically the same as the same period. The slight increase in the production of 180, 300 or more horsepower products has prevented the overall decline of the product line.

Infrastructure or pulling industry recovery

It is understood that at present, national infrastructure spending continues to increase. On August 4th, the NDRC issued a document summarizing the transportation work in the first half of 2014 and simply deploying the tasks for the second half of the year. According to the article, in the first half of 2014, projects under construction such as the second double line of Lanzhou-Xinjiang Railway, the Hangzhou-Changsha Railway Passenger Dedicated Line, the Shanxi-South Central Railway Channel, the Guiyang-Guangzhou Railway, and the Chengdu-Chongqing Railway Passenger Dedicated Line proceeded in an orderly manner. The Shenyang Railway and Shanghai-Nantong Railway started construction. From Datong to Xi'an Railway from Taiyuan to Xi’an, from Nanning to Guangzhou Railway from Litang to Zhuozhou, from Nanning to Litang Railway, from Wuhan to Huangshi Intercity Railway, from Wuhan to Huanggang Intercity Railway, 10 railway projects were opened to traffic, Luliang, Hubei, Hubei Shennongjia, Jilin Tonghua, Heilongjiang Fuyuan, Qinghai Delingha and other five regional airports were completed and navigable. In addition, the National Development and Reform Commission is actively coordinating the advancement of major traffic projects such as the Beijing New Airport, the Mengxi-Huazhong Coal Transportation Corridor Railway, and the future of the Menghua Railway, the Lhasa-Nyingchi Railway, and other major transportation projects. As far as railways are concerned, in the first half of 2014, the investment in fixed assets was 235.2 billion yuan, and there is still a gap of about 600 billion yuan from the annual investment of more than 800 billion yuan. Therefore, the investment space for the railway in the second half of the year will be very large. of.

On September 10, the Ministry of Water Resources held a news briefing. The conference revealed that: The Ministry of Water Resources has prioritized 172 water conservation and water supply major water projects identified by the State Council. Based on the 40 projects currently under construction, it will be new this year and next. Construction of 44 major water projects started. At the same time, 88 projects that have not yet been approved have been expedited for preliminary verification and project approval, and all of them are expected to start construction during the “13th Five-Year Plan” period. According to the deployment of the State Council, while concentrating on the construction of small and medium-sized water conservancy facilities, it will concentrate on the promotion of the construction of a number of important and strategic water-saving water supply major water conservancy projects in an orderly manner. The State Council has determined that 172 water-saving water supply major water conservancy projects will be constructed step by step. . After the project is completed, it will realize an annual new water supply capacity of 80 billion cubic meters and an agricultural water saving capacity of 26 billion cubic meters, and increase the irrigated area by more than 78 million mu, which will significantly strengthen the backbone water conservancy facilities in China.

In the first half of this year, the central government financed sheds to spend 41.9 billion yuan and 148% more. Since the beginning of this year, the country’s support for the reconstruction of shanty towns has further increased. Recently, the General Office of the State Council issued the "Notice on Further Strengthening the Reconstruction of Shanty Towns," requiring all regions and all relevant departments to further increase the intensity of the shantytowns transformation work, and strive to exceed the target of 2014, and plan ahead in 2015~2017. Shantytown transformation work. The transformation of shanty towns is a special action plan for the implementation of housing reforms by the Chinese government in response to the poor quality of housing, lack of necessary supporting facilities, poor sanitation and environmental conditions, and the concentration of low- and medium-income residents in urban dilapidated houses. The construction task proposed by the new central government is to reconstruct more than 10 million shantytowns from 2013 to 2017. At the same time, in the process of promoting new urbanization centered on people, “renovate about 100 million people. The shanty towns and villages inhabited by the towns have been opened up by this new round of shed reforms. Su Zimeng, secretary general of the China Construction Machinery Industry Association, said recently that in the face of market adjustments, China's construction machinery companies should work hard to meet challenges, sum up experience, hold warmth, transform, upgrade and innovate to provide equipment for national construction. At present, all relevant enterprises in the industry are striving to adjust the structure and transfer methods, and constantly accelerate the pace of technological innovation, product innovation, management innovation, channel innovation, institutional innovation, and internationalization.

For the second half of the year, Su Zimeng also expressed a cautiously optimistic attitude: “In spite of the increase in downward pressure in the first half of the year, but with the implementation of various national policies for pre-tuning fine-tuning and steady growth, the business environment of the company will further improve, and the industry will operate. Stable to recover, the association estimated that the industry’s 2014 sales revenue growth target of 7% will be maintained at the end of 2013. We have remained unchanged at the moment. From the perspective of the operating situation in the first half of the year, excavation machinery, engineering lifting machinery, shovel transportation machinery, concrete machinery It is also necessary to observe the completion of the annual target; it is also more difficult to further increase the export.” Jin Jiuyin 10, September of each year, has been selling for two months in the construction machinery industry, but from the recently released September industry statistics Looking at this year's sales season may not be too satisfactory. Since the beginning of this year, the state has issued a series of micro-stimulation policies to promote the development of China's economy. This will also, to a certain extent, promote the construction machinery industry to pick up. However, from the actual effect point of view, its role is not obvious, at present, China's construction machinery industry is further increasing the downward trend.

The industry is falling asleep

According to statistics, 28 major excavator manufacturers included in the statistics sold 4559 excavators in total in September, a year-on-year decrease of 33% and a year-on-year decrease of 15%; the sales volume of loaders decreased by 24% year-on-year to 1,001 units, and year-to-date sales volume decreased by 10% year-on-year. In terms of bulldozers, the major bulldozers of 12 bulldozers sold 535 bulldozers in September, a year-on-year decrease of 252 units, a decrease of 32.02%, and cumulative sales from January to September reached 6,369 units, a year-on-year decrease of 1,318 units, a decrease of 17.15%; 22 companies 9 During the month, 989 road rollers were sold, a decrease of 338 units year-on-year, a drop of 25.47%. From the sales data of the four main types of construction machinery products (excavators, loaders, road rollers, and bulldozers) in August of this year, the industry has highlighted the word “down”.

In August, the sales volume of hydraulic excavators for the 28 main excavator manufacturers was 3,102 units, a decrease of 5.6% compared with the previous period, and the sales decreased by 184 units; the year-on-year decrease was 30.2%, a total of 1,342 units were reduced. In the same month, the market share of foreign brand excavator products continued to rise to 60.32%, and the domestic brand excavator market share dropped to 39.68%. From January to August, the sales volume of hydraulic excavators was 49,620 units. The market share of foreign companies' products was 61.25%, which continued to show a rising trend. The domestic market share of enterprises was only 38.75%. Overall, the overall sales of the excavator market declined slightly in August, but the sales of foreign brands rose. According to the data, in August 2014, a total of 21 major manufacturers achieved a total of 908 sales of excavator products below 6 tons, a decrease of 3.9% from the previous month and a decrease of 37 units. Sales of Caterpillar, Kubota, Hitachi, and other brands all saw an increase in sales during the month. Kubota sold only 114 units in the month, an increase of 32% year-on-year. Among domestic brands, Sany sold 136 units, accounting for 33.1% of the domestic market, and continued to lead the domestic sales of small diggers.

On the loader side, according to sales data of loaders/dozers in September, sales of loaders (including exports) decreased by 24% year-on-year to 1,001 units, and year-to-date sales volume fell by 10% year-on-year. From a month-to-month perspective, 28 loader manufacturers sold 10,223 loaders in August, a 12% drop from the previous month and 19.5% from the same period last year. Among them, 8,543 units were sold domestically, a decrease of 14.2% from the same period of last year. Exports suffered heavy losses, totaling 1,680 units, a sharp decline of 39.2% from the same period of last year. In August last year, Liugong and Xugong ranked first and second among all brands with 579,628 units of export volume respectively, but this year, the two brands only exported 191,392 units respectively, and the export rate dropped by 67% and 50% respectively. XGMA's exports in August were also greatly affected, falling 41.5% from the same period last year. Judging from the ranking of all brand loaders in August, Liugong performed poorly in August, ending good performances in three consecutive 3 consecutive months of 5, 6, and 7 and ranking at the bottom of the market with 13.7% of the top five brands. The brand that won the sales championship in August was Lingong, with 1799 units of sales accounting for 17.6% of the industry's market share. Caterpillar Qingzhou Co., Ltd., formerly ShanGong, achieved the best market share since February of this year in August, with a market share of more than 5%. For a long time, the top five brands in the Chinese loader market accounted for 75% to 80% of the market share, and the remaining brands rarely had more than 5% market share. The Shangong Super 5% market share has its own internal factors. Shangong depends on Caterpillar's strong capital, marketing platform, and strong technical management support. If it continues to be benign, it may break the current Chinese loader market. Five strong pattern.

As for the roller, in September 2014, 22 enterprises in the industry sold 989 road rollers, a decrease of 43 stations, a decrease of 4.17%, and a drop of 338 units, a decrease of 25.47%. The monthly sales dropped to less than one thousand units, which is the lowest level in the past six years. Since the launch of the “four trillion” in 2009, the number of road rollers sold on the Chinese market has remained above 1,000 units in September, including 1,827 units in 2009. Year 1907, 1,442 in 2011, 1001 in 2012, and 1,327 in 2013, showing that the current roller industry is still operating at a low level. In terms of months, in August, 1032 sets of road rollers were sold in the whole industry, a decrease of 100 sets from the previous month and a decrease of 8.8% from the previous month. Compared with July, the decline rate was narrower than the previous month, which was basically the same as the 9.1% drop from the same period of last year. It was in line with the industry. Characteristics of seasonal trends; 231 units year-on-year, a decrease of 18.3%, showing that the domestic and international demand trends are basically the same, and the overall operation is low. In August, 46 static mill series products were sold, a year-on-year decrease of 33; 109 tire product sales were sold, a year-on-year decrease of 17; mechanical single-steel product sales were 398, a year-on-year drop of 59; all hydraulic single steel wheel products were sold. 159 units, a year-on-year decrease of 79 units; a double-drum series product sales of 131 units, a year-on-year decrease of 15 units; a light series product sales of 176 units, a year-on-year decrease of 24 units. In August, sales of 20 tons of mechanical single drum products were 124 units, an increase of 16 units from the previous period; sales of mechanical single steel products of more than 20 tons were 169 units, an increase of 14 units from the previous quarter. The five foreign brands in the industry sold 95 units in August, which was basically the same as the 94 units in the same period of last year. The accumulated sales were 840 units, an increase of 80 units over the same period of last year, and the market share remained at more than 8%. There was no significant increase compared to last year. Specifically, from the product point of view, the sales of foreign brand roller are mainly concentrated on double-steel products. In January-August this year, 428 units were sold, which accounted for more than 50% of its overall sales, and also accounted for 36% of the industry's market share, especially The advantages of large-tonnage double-drum products are even more prominent. The position of sales volume of 12 tons or more of products is still occupied by foreign-funded enterprises.

In terms of bulldozers, in August, the major manufacturers of 12 bulldozers sold 483 bulldozers, a decrease of 262 units compared with the same period of last year, a decrease of 35.17%; the sales volume of 539 units in July decreased by 10.39%. The year-to-date total sales of 5,834 units, a year-on-year decrease of 1,066 units, a decrease of 15.45 percentage points, the decline further increased. From the point of view of the product structure sold by the industry in August, as the absolute kingpin model on the market, 160,165 horsepower bulldozers sold 236 units, a decrease of 179 units year-on-year, a decrease of 43.13%, accounting for 48.86% of the total sales volume. From its unoptimistic market performance, one can see the downside inevitability. In addition to the main sales model setbacks, 120,130 horsepower bulldozers sold 10 units in the month, a year-on-year decrease of 47 units, and the ups and downs were relatively large; 140 horsepower sold 4 units in the month, a year-on-year decrease of 13 units, but its base was small and had a small impact on total sales. ;220,230 horsepower sales in the month to achieve 162 units, down 26 units. Below 120 horsepower bulldozer sales were basically the same as the same period. The slight increase in the production of 180, 300 or more horsepower products has prevented the overall decline of the product line.

Infrastructure or pulling industry recovery

It is understood that at present, national infrastructure spending continues to increase. On August 4th, the NDRC issued a document summarizing the transportation work in the first half of 2014 and simply deploying the tasks for the second half of the year. According to the article, in the first half of 2014, projects under construction such as the second double line of Lanzhou-Xinjiang Railway, the Hangzhou-Changsha Railway Passenger Dedicated Line, the Shanxi-South Central Railway Channel, the Guiyang-Guangzhou Railway, and the Chengdu-Chongqing Railway Passenger Dedicated Line proceeded in an orderly manner. The Shenyang Railway and Shanghai-Nantong Railway started construction. From Datong to Xi'an Railways Taiyuan to Xi’an, Nanning to Guangzhou Railways Litang to Zhangzhou, Nanning to Litang Railway, Wuhan to Huangshi Intercity Railway, Wuhan to Huanggang Intercity Railway, 10 railway projects were completed and opened to traffic, Luliang, Hubei, Hubei Shennongjia, Jilin Tonghua, Heilongjiang Fuyuan, Qinghai Delingha and other five regional airports were completed and navigable. In addition, the National Development and Reform Commission is actively coordinating the advancement of major traffic projects such as the Beijing New Airport, the Mengxi-Huazhong Coal Transportation Corridor Railway, and the future of the Menghua Railway, the Lhasa-Nyingchi Railway, and other major transportation projects. As far as railways are concerned, in the first half of 2014, the investment in fixed assets was 235.2 billion yuan, and there is still a gap of about 600 billion yuan from the annual investment of more than 800 billion yuan. Therefore, the investment space for the railway in the second half of the year will be very large. of.

On September 10, the Ministry of Water Resources held a news briefing. The conference revealed that: The Ministry of Water Resources has prioritized 172 water conservation and water supply major water projects identified by the State Council. Based on the 40 projects currently under construction, it will be new this year and next. Construction of 44 major water projects started. At the same time, 88 projects that have not yet been approved have been expedited for preliminary verification and project approval, and all of them are expected to start construction during the “13th Five-Year Plan” period. According to the deployment of the State Council, while concentrating on the construction of small and medium-sized water conservancy facilities, it will concentrate on the promotion of the construction of a number of important and strategic water-saving water supply major water conservancy projects in an orderly manner. The State Council has determined that 172 water-saving water supply major water conservancy projects will be constructed step by step. . After the project is completed, it will realize an annual new water supply capacity of 80 billion cubic meters and an agricultural water saving capacity of 26 billion cubic meters, and increase the irrigated area by more than 78 million mu, which will significantly strengthen the backbone water conservancy facilities in China.

In the first half of this year, the central government financed sheds to spend 41.9 billion yuan and 148% more. Since the beginning of this year, the country’s support for the reconstruction of shanty towns has further increased. Recently, the General Office of the State Council issued the "Notice on Further Strengthening the Reconstruction of Shanty Towns," requiring all regions and all relevant departments to further increase the intensity of the shantytowns transformation work, and strive to exceed the target of 2014, and plan ahead in 2015~2017. Shantytown transformation work. The transformation of shanty towns is a special action plan for the implementation of housing reforms by the Chinese government in response to the poor quality of housing, lack of necessary supporting facilities, poor sanitation and environmental conditions, and the concentration of low- and medium-income residents in urban dilapidated houses. The construction task proposed by the new central government is to reconstruct more than 10 million shantytowns from 2013 to 2017. At the same time, in the process of promoting new urbanization centered on people, “renovate about 100 million people. The shanty towns and villages inhabited by the towns have been opened up by this new round of shed reforms. Su Zimeng, secretary general of the China Construction Machinery Industry Association, said recently that in the face of market adjustments, China's construction machinery companies should work hard to meet challenges, sum up experience, hold warmth, transform, upgrade and innovate to provide equipment for national construction. At present, all relevant enterprises in the industry are striving to adjust the structure and transfer methods, and constantly accelerate the pace of technological innovation, product innovation, management innovation, channel innovation, institutional innovation, and internationalization.

For the second half of the year, Su Zimeng also expressed a cautiously optimistic attitude: “In spite of the increase in downward pressure in the first half of the year, but with the implementation of various national policies for pre-tuning fine-tuning and steady growth, the business environment of the company will further improve, and the industry will operate. Stable to recover, the association estimated that the industry’s 2014 sales revenue growth target of 7% will be maintained at the end of 2013. We have remained unchanged at the moment. From the perspective of the operating situation in the first half of the year, excavation machinery, engineering lifting machinery, shovel transportation machinery, concrete machinery It is also necessary to observe the accomplishment of the full-year target; it is also more difficult to further increase exports."

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