Bathroom industry grasps innovation opportunities

With the arrival of 2016, people are always full of expectations and confidence for the new year. This is especially true for the sanitary ware industry. In the past year, e-commerce companies seized a large share of the sanitary ware market, bringing heavy blows to traditional sanitary ware companies and forcing sanitary ware companies to plan changes in the new year.

Embrace the Internet and traditional channels to penetrate each other

In 2015, more and more traditional sanitary ware companies emerged from the wait and see, began to embrace the Internet, and launched a variety of well-positioned bathroom products. Sanitary e-commerce really started landing, more and more consumers feel the Internet brings Bathroom industry changes.

However, the contradiction between e-commerce and traditional channels cannot be integrated in the short term. According to industry sources, it is not a vertical comparison of e-commercial sanitary ware and traditional sanitary ware who are powerful, but “two roads to one road and”. Traditional sanitary ware companies use Internet thinking, technology, and platforms to fully think about future sales. When e-business sanitary ware companies do things in traditional businesses, they must consider how to get products to market and let consumers accept them. At a certain time, traditional sanitary wares can integrate some platforms and penetrate the e-commerce channels. Under normal circumstances, many bathroom companies dare not say that their positioning is correct, they are all crossing the river.

For this year, whether it is a traditional sanitary ware enterprise or an Internet gene sanitary ware enterprise, it is believed that there will be a "destructive battle."

Grasp the opportunity for innovation to become an industry pioneer

The sanitary ware industry faces more than one billion consumer individuals. The change in consumption habits of one group has brought new possibilities for the development of the industry. The new lifestyle of the Chinese people allows domestic companies to see the opportunity for product innovation, creating the "Intelligent Toilet Fire" this year; the design-led consumption habits have begun to take shape, so the bathroom brands have raised the banner of design, hoping to become the design of the industry. The wind vane and the right to speak in the field of design; The rise of young consumer groups prompted companies to actively change their marketing tactics, update their brand image, and create a new brand culture. The boom in smart bathrooms has also reflected the convergence of the industry and young consumer groups have become mainstream. Illustration.

For consumers, the changes in the industry are even more subtle. Originally, sanitary ware can also be crowdfunded, design can also be collected, foreign products are not necessarily the best, bathroom companies can also cooperate with first-line stars ... ... The changes in these details, all contain the power and opportunities for industry innovation. Products, channels, models, brands, everything can be innovative, but also need to seize opportunities, and strive to become the industry's pioneer.

The market environment is constantly changing, and companies are also facing changes. What kind of driving force can make enterprises move forward and completely reborn? It is a question that the entire bathroom industry is thinking about. People in the industry believe that when it comes time to shuffle, some enterprises will usher in a real "winter" if they do not actively adjust.