WeChat marketing trend sets off how to develop lighting companies


The rise of WeChat is not only a new form of expression for the media, but also enriches the way people socialize. Lighting companies must keep up with this trend and do a good job of effective WeChat marketing.
The content is the positioning of Wang Weixin's content should be combined with the characteristics of the lighting enterprise itself, and at the same time from the user's point of view, not just push the lighting company's own content, remember that WeChat is not for the lighting enterprise, but for the user The service, only from the WeChat to get what the user wants, they will be more faithful to you, and the company becomes a friend, the next sale will take it for granted. It is important to remember that the content is king, the user is directed at the content, and the recommendation is also because the content is valuable.
For the content of WeChat, there is a 1 X model, 1 refers to the content that best reflects the core value of the account, and X represents the diversity of content, caters to and meets the needs of users, and enhances the appeal of content.
Diverse Forms Most of the WeChat public accounts now have the function of group messaging every day. In fact, this frequency is already very high. Now every user will subscribe to a few accounts, and the information pushed will not be seen at all.
It is best not to push the frequency more than three times a week. Too many of them will disturb the user. The worst consequence may be that the user cancels your attention. Of course, too few users will complain, and your WeChat is just a display. I won't get anything from you. So this degree must be well grasped.
The form of the push is not necessarily the graphic and thematic, but also some short texts. The number of texts is generally about one or two hundred words. The key is that the content can cause readers to think, generate sparks of thought, and form a good interactive effect.
The essence of interactive and timely WeChat is the communication platform. Communication needs to come and go, so artificial interaction is indispensable. The WeChat public account of the lighting company must be able to do timely and artificial interaction. If this is not possible, it is difficult to play WeChat.
The keyword search WeChat has been in operation for a long time, and there are a lot of accumulated materials. It is a pity that these contents are sinking. It is necessary to establish a rich and easy-to-check keyword response system. This is the first function of the keyword response system. The second function is to make it easy for users to find the content he needs and increase the interaction.
Offline extensions Few people have suggested the offline interaction of WeChat, but from the perspective of communication, it is obviously the best way to meet, and it is easier to get closer. The combination of online and offline activities means that face-to-face communication makes it easier to train loyal fans and produce more lively and more grounded content. Such WeChat public numbers will appear more real and more intimate. In addition, WeChat users will be limited by natural growth, and lighting companies should launch offline activities through the influence of WeChat in a timely manner, which is also an important means to increase WeChat users.
WeChat marketing can't rely on one trick, and it is the investment and execution of the company. Lighting companies must continue to persist in the long-term, in the practice of accumulating experience, training and user's feelings, the goal is only possible, brand and word of mouth will have a broader communication platform.

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HENAN JINHE INDUSTRY CO.,LTD , https://www.speciatyelement.com