Two manufacturers of car dealers who control the price of the right to speak


People with cars cannot escape from the garage, but when they come to a special service shop, few people have the ability to bargain.

Parts prices do not understand

    Although the price of the car has gone downwards, there is still a saying that does not seem to be out of date. It is: You can afford it and you can't afford it. Many car owners face “latecomers” who are eager to try to buy a car. They often remind people in good faith that car purchases must be rational, because cars of different grades not only mean the price difference when buying a car, but also mean more. The cost of using it after years of owning a car is different. Especially for maintenance and repair, the more expensive it is to buy a car, the more it will cost.


The opinion of an industry person coincides with the experiences of many old car owners. In his view, the average family car from purchase to retirement, maintenance costs will account for more than 1/3 of the car price. In other words, such examples abound, replacing the oil filter as an example does not count the cost of working hours. The 4 cylinder Xiali needs 35 yuan, the sun needs 45 yuan, and the Audi A6 needs 123 yuan.

If it is said that the price difference between different grades of automobiles has become an indisputable fact, then what is the difference in the price of accessories for a car of the same grade? After the reporters separately contacted several special service centers after consulting different brands of mid-size cars, it was found that the price of similar models sometimes differed by as much as four or five times. For example, with a fuel filter, the Corolla's price is 205 yuan, and Bora's is only 38 yuan. Another example is that the sun's rear brake pads are 588 yuan, while the Elantra's is only 144 yuan.

Even more interesting is that the price of accessories for some models may be higher than the price of accessories for models with higher grades. For example, the price of the Corolla and Polaris air filter is nearly 50% higher than that of the Audi A6. The rear brake pads of Bora and Sunny, which are priced between RMB 500 and 600, are also higher than the price of less than RMB 200 for the Audi A6. less. With regard to the different proportional relationship between the price of accessories and the price of cars, consumers can not help wondering what exactly is the price of accessories?

Two production profits of automobile manufacturers

According to a person who has long been an auto parts business, the factors that affect the price of auto parts mainly include four aspects. First of all, depending on the manufacturer's production scale and product life cycle, in general, the price of accessories for new models is relatively high. The reason is that the output is small and has not yet reached the scale, so the cost is difficult to reduce in a short time, but like Santana Older models such as Jetta, Fukang, and Xiali have relatively low prices for accessories; secondly, the price of accessories is closely related to the price trend of non-ferrous metals. If the price of non-ferrous metals rises, the price of accessories that belong to metal products will also rise. Third, due to the fact that a considerable part of China's auto parts are dependent on imports, changes in parts prices are not unrelated to changes in the exchange rate of international currency markets. For the increase in the prices of 1,176 kinds of imported Fukang products since March this year, the relevant parties will explain their reasons. It was attributed to this; but there are also people who are careful to find that the rate of price increase of the parts of Fukang ranged from 0.5% to 1300%. If only the exchange rate changes, then where did the difference in accessory gains come from? For similar alleged changes in the price of accessories, the industry often classified it as the fourth factor affecting the price of auto parts - the manufacturer's factors.

It sounds like the "factor of the manufacturer" seems a little mysterious, and if it is analyzed, it is not difficult to find, vaguely said that it is a manufacturer's factor, to be exact, it should be the direct result of the auto manufacturer. Because auto parts from production to sales must go through three links, one of which is a parts production plant, and the second is an auto manufacturing company, the third is the brand stores and special service centers. Automobile manufacturing companies assemble whole vehicles through components purchased from the parts factories, and then supply the purchased parts to authorized service centers. For a large number of parts manufacturers and scrambling to become a brand franchise. In the case of distributors of sales and service centers, auto companies have the power to select parts suppliers and strictly control the market access of dealers. Therefore, for the price of auto parts, auto manufacturers are undoubtedly successfully controlling the entire chain. "The right to speak".

Kang Wenzhong, president of the China Automobile Maintenance Industry Association, revealed in an interview with reporters that for auto repair companies, sales of auto parts alone are difficult to survive because the current auto repair industry has uniform regulations on the price of parts sold by repair shops. , that is, the maximum price of accessories must not exceed 15% of the purchase price. For this requirement, industry associations and relevant government departments will conduct random inspections and strictly control, and as the competition in the automobile maintenance industry intensifies, the profits of auto parts currently on the market are fundamental. It is less than 15%. For 50% of the profits from after-sale automobile manufacturers, parts can be said to be an important source of profits, Kang Wenzhong said, "auto manufacturing companies rely on the purchase price of parts factory, while relying on tough to assign 4S shop sales The number of parts and the development of high prices, if you add up the profits on both sides, the auto companies can not afford to benefit from it."

Do not say anything about the monopoly of enterprises

A dealer told the reporter that the price of accessories of the same brand automobile is all set by the manufacturers in the country, and all special outlets do not have the power to set their own prices; "And now the accessories of the various models of the brand are not too large in terms of materials and processes. The difference, the reason why the price difference is rather disparity, mainly lies in the concept of the OEM."

So what does the "hostwork concept" mentioned here mean? The head of the after-sales service department of a well-known automobile manufacturer in China clarified two decisive factors when it came to pricing of maintenance services. The first is "to achieve cost" and the second is "to be within the consumer's spending power." The responsible person also emphasized that after-sales service is a promise made by the manufacturer in order to return consumers. It is only a kind of service and should not be regarded as a way for manufacturers to make profits, and it will not be used as a promotion method. Companies usually do not easily adjust the price of accessories. It can be said that at present, the price of some accessories is even lower than the purchase price of manufacturers.

Obviously, such pretexts cannot withstand scrutiny. Some people have raised two questions about this. On the one hand, what is the "consumption capacity that car owners can afford"? Whether this includes a "watching dish" pricing strategy, is not that the owners of high-end car consumption will inevitably provide more maintenance profits for manufacturers, and high-end car accessories prices are how much Is the proportion coming to the rich? On the other hand, the recent price reductions in the entire vehicle market are invariably heard. With the increase in raw material prices and the dilution of car sales profits, some car brands have successively increased the prices of accessories. This kind of “inside embankment damages” can also be said to be manufacturers. For the overall consideration of market operations and strategic layout.

Kang Wenzhong believes that auto companies have been monopolizing the automobile after-sales service market through so-called “factory” accessories. Consumers who want to use “original factory” original parts must go to the manufacturer’s designated maintenance network for repair and maintenance, so manufacturers have to Sufficient capital monopolizes the price of accessories. To this end, Kang Wenzhong called on China to establish a logistics system for auto parts as soon as possible, and to break the rigid price of auto parts on parts, so that the majority of car owners get real benefits.

So, what is consumer attitude towards? Several Fukang owners reacted differently to the increase in price of the Beverly accessories. Ms. He believes that the quality of repairs and maintenance is directly related to the safety of the car when used. Therefore, although some parts have gone up in price, how to fix it has to be repaired. We cannot buy “deputy factory” parts to save a few dollars. It is not conducive to safety. Mr. Guo had previously chosen this car two years ago because he was optimistic about the convenience and low cost of Beverly's repairs and maintenance. But now he is a little remorseful. “Now the price of the car is 20,000 yuan less than when I bought it, but it’s repaired. The cost of maintenance went up again, and the new car was not damaged in the first two years. The price of accessories has gone up and I have to start repairing the car. What really was 'cheap' didn’t end.” And Xiaosun is one day and one day. He had already passed the maintenance period long ago and he still endured not to go. He said, "You can save the province and do two-in-one maintenance."

It is understood that the increase in the price of accessories for certain models will not have a significant impact on the auto market in the near future. However, if this continues, there will be more and more owners who find it difficult to accept. By then, it may not be able to hear anymore. Just a few simple grievances and complaints, it should be said that the hidden dangers of traffic accidents caused by unfavorable maintenance and repair are what every enterprise with social responsibility is trying to avoid.



Aluminum Casting Parts

Aluminum Casting Parts,Nonferrous Castings,Aluminum Casting Alloys,Hydraulics Part Prototypes

Guangdong Fenghua Zhuoli Technology Co., Ltd , https://www.fhzlprinter.com