The quality determines the value, reveals behind the high hedge rate of Skoda Hao Rui

As CPI continues to climb, the preservation and appreciation of assets has become a focus of attention of many consumers. Most people regard real estate as a dual product of consumption and investment, and only a few people understand the value protection and hedging functions of automobiles. In fact, although the automobile can't maintain the value and increase the value of the property as the real estate, it can bring profit to the owner, but it can provide the owner with some hidden value of insurance and financial hedging through mortgage, replacement, leasing or selling. Under the rapid development of the Chinese auto market, the value-maintaining capabilities of automobiles, especially the mid-to-high-end vehicles, have gradually become one of the important parameters that consumers consider when choosing a car. So, what are the important factors affecting the value of car preservation? Which models on the market have higher hedge ratios?

Four factors determine the value of car preservation Many people simply think of the car's value-preservation rate as the ratio of the price a certain model sold after a period of use to its initial purchase price, which is the "residual value rate." However, in fact, the "preservation rate" is not the same as the "residual value rate." The two seemingly conceptual terms have different meanings. The "residual value" refers to the remaining use value of the old car, while the "preservation value" refers to the remaining use value of the vehicle after it has been used for a certain period of time. As a very abstract concept, “use value” is a comprehensive inspection of the vehicle in terms of performance quality, safety, price system, and service support. The final result of this comprehensive consideration determines a vehicle’s mortgage, replacement, The value of leasing and various means of used car trading process.

In the highly competitive domestic mid-to-high-end auto market, Shanghai Volkswagen Skoda’s flagship model Hao Rui has won the favor of many consumers with its high hedge ratio. In the first half of 2011, Skoda Hao Rui sold a total of 23,602 vehicles, and its excellent performance with a year-on-year increase of 26% has become one of the fastest growing models in the mid-to-high-end car market. In the used-car market, the average price of the 2009 Ruiyue version of the 1.8-inch 1.8TSIAT, which traveled 30,000 kilometers, was around RMB 180,000. The high hedge rate was astonishing. According to industry insiders, it is precisely because of outstanding performance, superb German quality, all-round safety and reliability, stable price system, and complete service packages that allow Skoda Hao Rui to obtain a superior high hedge rate and win consumption. Sought after.

Outstanding performance and exquisite German quality to lay the foundation performance and quality for the high value-preserving rate largely determines the use value of a car, and it is the main factor that considers the value-preserving rate of the vehicle. The technologies, configurations, manufacturing processes, etc. that determine the quality of automotive performance. The use of a large number of leading technologies and configurations will create outstanding performance for a car. In the market, a car with excellent performance quality can often be favored by many buyers, so as to obtain a higher value-preserving rate. The German car has always had a high value-preserving rate in the market, and Hao Rui as a representative of the German high-end models is fully demonstrated this advantage.

In terms of power control, Hao Rui is equipped with Volkswagen's world-leading TSI engine and offers three types of displacement: 1.4TSI, 1.8TSI and 2.0TSI, and three types of gearboxes based on segmented driving requirements. Match: 5-speed manual gearbox, Tiptronic six-speed tiptronic gearbox and seven-speed DSG dual clutch manual gearbox to ensure better power output. From the power output point of view, Hao Rui 2.0TSI engine maximum power of 147kW, the maximum torque of 280N? m, but the current 2.4-liter, 2.5-liter naturally aspirated engine in the class B vehicle, its maximum power is only up and down 130 kW, the maximum torque is 230 N? At around m, the power output is far less than the 2.0TSI engine mounted on Hao Rui. In actual use, many users have indicated that Sui Rui’s quick response at the start is surprising. In addition, as a model for high-end cars with small displacement, Hao Rui 1.4TSI is no less inferior to the competitive model equipped with a traditional 2.0L naturally aspirated engine in terms of power performance, and it can output 220N at 1750 rpm. The m's maximum torque, low speed and high torque characteristics are particularly suitable for urban road conditions.

In addition to advanced engines and gearboxes, Skoda Hao Rui also has a high-quality, robust chassis with a front McPherson type and independent four-link rear suspension. Both the front and rear wheels are equipped with 16-inch large disc brakes with powerful and sensitive braking, and EPS electronic precision control power steering system fully meets the users' pursuit of power steering and driving pleasure.

Skoda Hao Rui HSB high-strength body uses a large number of ultra-high strength steel materials, combined with Shanghai Volkswagen's world-class stamping technology and advanced pressure riveting process, laser welding process, so that the integration of the entire body to ensure excellent body quality. The application of cavitation wax and double-sided galvanizing makes the sharp lacquer surface shine, and it has 12 years of extremely high quality of anti-corrosion. Even after a long period of use, it is still as good as yesterday. In addition, Hao Rui's selection of interior materials also takes into account comfort and environmental protection. The installation of the instrument panel uses a German Siemens robot with a laser centering function to perform the installation. The assembly accuracy is as high as +/-0.5 mm. The excellent material selection and manufacturing process make Hao Rui win the favor of many users in the market and lay the foundation for its high value-preserving rate.

All-round security protection wins the dual recognition of the market and users The safety and reliability of the car is closely related to the owner's life and property safety, and is another key factor in determining the value of a car protection rate. This statement is common in the world, vehicle safety can not be overlooked, there are surveys show that more than 80% of users in the purchase of used cars are very concerned about the safety and reliability of the vehicle.

As a representative of German high-end cars, Skoda Hao Rui has inherited the high standard and rigorous style of safety of German cars. In the 2010 C-NCAP crash test, Hao Rui was awarded 4 stars for his outstanding performance and was awarded a five-star safety evaluation. Behind the excellent results is Hao Rui comprehensive active and passive safety care. In terms of passive safety, Hao Rui's HSB high-strength body uses a large number of ultra-high-strength steel plate materials, the proportion of high-strength steel 73%, ultra high-strength steel as high as 11%, in the key parts of the body are using ultra-high strength steel. After the mass-lead laser welding process, the combination of molecular formulas between different steel plates further enhances the strength and rigidity of Hao Rui's body and ensures safety. In addition, Hao Rui is not only equipped with common front double airbags, but also has airbags and head air curtains on the side of the front row, which can minimize the damage to the user in the event of an accident.

In terms of active safety, Hao Rui’s advanced chassis provides excellent handling performance while allowing users to avoid danger as much as possible. In addition to the HHC ramp auxiliary control system, the latest version of the ESP electronic stability system and ABS, EBD, MSR, MASR, ASF headlights, automatic anti-glare rearview mirrors, seat belts without warning devices, tire pressure detection The system, smart wiper system and other humanized high-tech safety equipment, Hao Rui allows users to realize the entire process worry-free in the process of driving and using the car.

All-round security protection makes Hao Rui gain the unanimous recognition of the market and consumers. Whether it is a new car or a used car allows users to feel at ease in the use of the process, which also makes Hao Rui in the second-hand car market, a good reputation.

Stabilizing the price system to create a model value model for mid- to high-end cars The stability of the new car's price system is also an important factor affecting the price of used cars. As a crucial component of the product system, product prices are a sensitive factor that directly affects consumers' purchases. The value-preserving rate of a model with a continuously decreasing price will not be too high.

Looking at the current domestic auto market, many models rely on frequent price cuts to seize the market in the context of declining growth. Many of these models include many models that are hot in the market. This has brought about a certain negative impact, that is, the prevalence of used cars replaced by consumers is relatively low. In fact, in the mid-to-high-end car market with a large consumer base, the price is not as low as possible for consumers. The stable and reasonable mid-to-high-end models with a reasonable price system are the most popular models. Since its launch in 2009, Hao Rui has continuously improved its product mix to enhance brand value and product quality and strength. Its official guide price has remained stable, and the price of 171,900 yuan - 271,300 yuan can definitely put most of its competitors in the market. Yu Ma Xia; and "Twindoor" double-section tailgate, PLA intelligent parking assistance system, intelligent solar sunroof temperature control system, AFS follow-up steering bi-xenon headlights, DVD navigation system, BETA advanced seats, etc. The rich and humanized technology configuration of the class car also makes Skoda Hao Rui’s price/performance ratio gain wide praise from the terminal market and users.

The stable price system is not only the performance of Skoda Hao Rui, but also a commitment to the user. "My price is not water, I set the price is based on my own quality and value."

Convenient service network to create a perfect caring service for car users, the convenient service network determines whether it can enjoy the perfect car service, if a car basic maintenance is very complex, it will naturally buy for consumers Used cars have a negative effect. The increase in service value also determines the value of a car. From this perspective, the service value also determines the value of a car.

As a 100-year-old automobile brand known for its “Human Touch” service, Skoda launched network construction early in 2006 when it did not enter China, and launched a marketing service outlet layout nationwide according to the global standard of the Skoda brand. In the past four years, there are more than 330 service outlets in China. By the end of this year, this figure will have doubled. In terms of service quality, thanks to Shanghai Volkswagen's more than 20 years of localized management experience, the “Human Touch” world-renowned Skoda brand humanity care has been further promoted in the Chinese market, with professional and thoughtful high-quality humanization. Service, Skoda has been honored as the industry's leading auto service gold wrench award for the fourth consecutive year and 2010 J. D. Power China Auto Sales Satisfaction (SSI) ranked first in non-luxury brands.

At the same time, Skoda continues to introduce new services, and has launched exclusive services such as the Four Seasons Cares, Skoda Service Festival, Skoda Academy and other car owners. According to different seasons and different models of consumer demand, Skoda provides targeted exclusive services for the majority of owners. This year, Skoda also innovatively opened an airport service center at the Beijing Capital Airport to provide vehicle owners with entertainment, dynamic flight information, self-service boarding passes, T3 terminal drop-off service, and vehicle cleaning, free time limit. One-stop service for Skoda members, including parking discounts, pick-up and maintenance. As the first non-luxury car brand to set up a service center at the airport, these highly caring and innovative services are obviously a lot for Skoda. Many consumers said that good service is an important reason they choose Hao Rui.