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What happened in the middle?
Poor thinking changes. Once, due to the lack of market awareness and competitive awareness, Lisin Pumps faced severe challenges. Under the pressure of this situation, Lishen Pumps changed their minds and proposed that “around the market, aiming at the market, The concept of “market change†has successfully completed the transition from focusing only on the internal market to opening up external markets, from focusing on survival only to focusing on development, and from single production-oriented enterprises to production, sales, and heavy-duty companies.
From focusing on the internal market only to the development of external markets <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br Over time, the internal market of the oil field has become saturated. Whether or not the concept has been changed has become the key to the survival of Lisi Pump.
In the first year of the development of the overseas market, Lijin Pump chose the United States. At that time, the electric pump market in the United States was already quite mature. Whether it can successfully enter the US market has become the unknown in the minds of Lishen Pumps. Entering the U.S. market will require a lot of capital investment. If it is not successful, it will lose a lot. After repeatedly weighing the stakes, the force pumper finally decided to "go out." After a year of brewing in the market, the 24th submersible pump unit in the United States was finally successfully obtained in the second year, which greatly encouraged the determination of the “going out†of the Lishen Pumps.
Lishen pump industry people have tasted the sweetness of changing concepts. Now Lishen Pump has become the first company in the same industry in the country and trusted by overseas customers. In 2012 alone, domestic and foreign market revenues exceeded RMB 650 million.
Focus only on the transition from survival <br> <br> to pay more attention to the development of the initial idea of the power of God in man pump, a company that can survive on the line, did not deeply aware of the relationship between survival and development, but did not realize Only by pursuing development can we achieve true survival. Without development, the space for survival will become smaller and smaller.
How to develop and how to develop it has become a core issue that has been placed in front of Lishen Pumps. Lishen Pumps closely follows the development of PetroChina's external development and continues to improve its product quality and service advantages during this period.
In order to develop better, the force pump people continuously improve their professional standards and quality. In July this year, Lishen Pumps successfully won 8 contracts for submarine units in the Andes Oil Company's “Ultra Big†line of defense by virtue of its excellent quality and perfect service. The market has taken a solid step.
The force of God pump industry in the development of survival, vitality in the development of more and more prosperous.
Changing from a single production enterprise to a production and sales enterprise <br><br><br><br><br><br><br><br><br><br><br><br With the development of the market economy, more relevant companies have participated in the competition. This production model of Lishen Pump has been unable to meet the market demand.
What is placed in front of the force pump industry is how to convert the products produced into goods. Only one company can create profits only through sales, and the others can only be considered as costs. Forced by the pressure of survival, the people in Power Pumps have made painstaking efforts to change their old ideas, use sales as a guide to production, what customers need, what they produce, and what they sell.
Lishen Pumps selected artificial lift equipment such as submersible pumps and screw pumps with large market demand as their main sales products, and implemented improvements according to customer requirements.
The market demand for the thrust bearing of protector thruster in Sudan is more than 2 tons, while the domestic thrust bearing bearing capacity is only 0.8 tons. In order to adapt to the needs of the Sudanese market, Lishen Pumps has repeatedly tested and eventually increased thrust bearing capacity to 5 tons. The capture of this research crisis not only allowed them to stabilize the market in Sudan, but also laid the foundation for expanding the Indonesian market.
The submersible electric pumps and screw pumps produced by today's Lishen pump industry not only meet the production needs of major domestic oil fields, but also exported to Indonesia, Sudan, Chad and other countries.
Lishen Pumps opens up revenue in overseas markets
Today, the force of God pump industry, has formed a new pattern of international production and operation based on Daqing headquarters, Taicang export base as a support, overseas maintenance service center as a frontline position.