The new Michelin 12R22.5 X GUARD E9 Z freight tire is officially launched

On August 31, 2016, Michelin (China) Investment Co., Ltd., the global tire technology leader, announced the official launch of the 12R22.5 X GUARD E9 Z, a new generation of cargo tire products in Shenyang. Michelin has always been customer-centered, according to user needs, timely development and launch of targeted new products. This tyre is tailored by Michelin for the transport of goods and is suitable for the transport of comprehensive road conditions. It will provide excellent tire use costs and best security for small and medium-sized teams and individual drivers.
The new Michelin 12R22.5 X GUARD E9 Z profile The new Michelin 12R22.5 X GUARD E9 Z profile

Nowadays, the logistics and transportation industry is developing rapidly and the industry competition is increasing day by day. Increasing cost-effectiveness and safety while controlling costs are increasingly becoming a successful way for small and medium-sized logistics companies to stand out in fierce competition. Mr. Lu Huifeng, Vice President of Michelin (China) Investment Co., Ltd., stated: "With close communication and field research with front-line customers, Michelin has a deep understanding of the general concerns of the transportation industry, adhering to the consistent spirit of innovation and using the latest technology and technology. Developed and launched the new X GUARD series designed specifically for China's freight logistics companies, and the "E9" model launched this time was also named after the product's characteristics, and the Chinese homonym is 'easy for a long time' and it is easy to use for a long time. Efficient and long-lived."

Mr. Lu Huifeng, Vice President of Michelin (China) Investment Co., Ltd. Mr. Lu Huifeng, Vice President of Michelin (China) Investment Co., Ltd. made a speech at the scene

As the first product of the new X GUARD series, the 12R22.5 X GUARD E9 Z features four advantages: long mileage, durability, fuel economy and price-friendliness. Thanks to the crown structure and the new tread design of a variety of rubber compounds, the Michelin 12R22.5 X GUARD E9 Z further optimizes wear resistance, low heat build-up, resistance to road erosion and resistance to partial wear, thereby achieving Long-range goal. Its working belt is made of ultra-high strength steel wire and arranged more closely, which can effectively resist the impact and puncture caused by the pavement foreign body, and the tread impact strength is increased by 10%*. A new nylon coating is added to the outside of the daughter wire to further ensure that the carcass is strong and durable. The product uses a new tread pattern, rubber compound formula and carcass structure design to effectively reduce the rolling resistance, the user's vehicle 100 km fuel consumption can be reduced by about 1 liter *, further saving operating costs.

Michelin (China) Investment Co., Ltd. Ms. Li Wenfang, Marketing Director, Card Passenger Car Tyre Division Michelin (China) Investment Co., Ltd. Ms. Li Wenfang, Marketing Director, Card Passenger Car Tyre Division

In recent years, the e-commerce business has developed rapidly, and logistics companies are increasingly paying attention to Double 11 and Double 12. Michelin has launched 12R22.5 tire products with high usage rate in the e-commerce logistics industry. It strives to reduce costs effectively while ensuring safety and timeliness for customers. In the era of mobile Internet, Michelin's new product launch activities strive to be closer to customers. After accessing the online Michelin No-Worry WeChat platform for product information and Michelin authorized retail store information, customers can directly visit the offline store to experience products and services. Michelin hopes to bring high-quality online and offline integration services and consumer experience to its customers.

Photo of Mr. Lu Huifeng and Ms. Li Wenfang Photo of Mr. Lu Huifeng and Ms. Li Wenfang

Michelin has always been committed to providing quality products and services for the transportation industry. It aims to help freight fleets and drivers solve problems and better meet the increasing demands of customers through the outstanding performance of Michelin tires' long mileage, fuel efficiency, and high efficiency. Lu Huifeng said: “We also know that for small and medium-sized teams and individual drivers, the first-time purchase cost considerations, the new Michelin X GUARD series of tires will respond to consumer demand at more affordable prices, giving more people the opportunity to experience Michelin products. And services to help freight fleets improve operational efficiency and stand out in fierce competition."

The 12R22.5 X GUARD E9 Z will be sold in major cities in China starting September 1, 2016. Since then, Michelin will also launch products of various models and specifications of the X GUARD series in accordance with the different needs of users.

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