The "2009 China Auto Blue Book Forum" was successfully held during the Shanghai Auto Show. People in the automobile industry gathered at the forum to conduct in-depth thinking and exploration of the Chinese auto industry and put forward constructive opinions. Cooper Tires, the global tire replacement specialist, participated in this industry event as the only tire company and shared the brand innovation experience of Chinese auto industry partners and the “track†for responding to the Chinese market under the new situation. At the same time, the forum presented awards to the Blue Book characters, companies, and products including “Top Ten Appreciative Persons of 2008†and “Top Ten Expected Persons of 2009â€. Mr. Alex Koi, General Manager of Cooper Tire China was awarded The "Top Ten Worth the Appreciation People in 2008" award. This "2009 China Auto Blue Book Forum" takes the theme of "Resolution and perseverance: The road ahead of the Chinese automotive industry in contrarian terms". It aims to build a free platform for opinions and suggestions on Chinese cars and provide language and confrontation for those in the auto industry. The important stage of agitation. Rui Si Li made a lively speech with the theme of “Invigorating the Brand DNA of Cooperated City - Cooper Tire Brand Innovation†and shared and shared the secrets of Cooper China’s growing up against the crisis in a global crisis situation. Lu Sili believes that brand differentiation and loyalty are the key to business success. Among them, brand building is a crucial part. As a tire brand with a history of nearly one hundred years, Cooper has established a good reputation and strong sub-brand lineup in the development process. After entering the Chinese market, Cooper Tire also fully grasped the needs of consumers and created a full-scale overall brand through unique innovation and combined promotion activities both inside and outside. At the same time, excellent branding has brought about fruitful progress for Cooper. Cooper's products have consistently maintained a high year-on-year growth rate in the domestic market. In the first quarter of 2009, where the environment was not optimistic, Cooper's The growth rate is even more than 41%. Mr. Si Sili believes that brand is the bridge between companies and consumers to maintain the relationship. In order to activate the brand DNA, Cooper Tire has created a unique Chinese “way†to create a high-quality brand from the inside out. For the domestic market, Cooper conducted different brand promotion tactics based on the different positioning of passenger car tires and truck tires. In terms of passenger tires, Cooper wins the market with its multi-brand strategy. According to its classification of high-end, ultra-high-performance tires and cost-effective tires for high-end brands, mid-end brands, and popular brands, Cooper has created different markets for different types of people. Promotional activities; in the area of ​​truck and car tires, the four brands of Cooper's subsidiaries - Dean, Chengshan, Aotong and Fushen also have different promotion models for different markets. Taking Dean as an example, the promotion of competition sponsorship and experience is promoted. Way, widely acclaimed, so that Dean Tire as a new brand, within a short period of time, established a considerable brand awareness and user word of mouth. Rui Si Li said that Cooper Tire pays great attention to “partners,†“sharing†and “certificateâ€â€”to partner with like-minded partners to create brands, share brands with distributors and consumers, and jointly identify brands with the public. The construction of Cooper's "brand DNA" series not only has strict classification logic, but also spreads out from within the company. Rui Si Li said that brand building is not just the responsibility of the brand manager or marketing director, from the top leadership, down to the company employees, should have a unified philosophy. Through the internal activities of Cooper's Devil Camp, Cooper Summer Camp, and Cooper's Family Day, which include a corporate culture of free and open culture, the company has cultivated employees' in-depth understanding and trust in the company, with the full range of products, high-tech and high-quality products to meet consumer demand. The high value-added services are moving toward the Chinese market with a firmer pace. Wide range of model selection from 65 to 90 series.The most precise irrigation, the remarkable energy saving and 100% well-distributed water jet.15 years of service life for the basic unit and ten years' service life for PE pipe.Simple assembling, easy handling and safe operation.Efficient water saving, the water-saving rate can be over 75%. Hose Reel Irrigation-aquago 50mm Small-Sized Hose Reel Irrigation,Small Hose Reel Irrigation,Portable Sprinkler Irrigation System,50Mm Hose Reel Irrigation Shandong H.T-BAUER Water and Agricultural Machinery & Engineering Co., Ltd. , https://www.ht-bauer.com