When the vehicle can be driven automatically, passengers may not care about whether they are riding a BMW or an Audi. Car brands have been built on the basis of driving experience for hundreds of years, and the advent of the automotive automation era may push automotive manufacturers into a dangerous position of “brand failureâ€. If the customer does not need to manipulate a car, the vehicle logo may lose its original meaning. It is like most people do not entangled the aircraft when booking a plane is a Boeing aircraft or a passenger aircraft. Bob Lutz, GM’s retired vice president, pointed out: “In the long run, car brands will disappear. When people take a bus or an airplane, people will care about who made them? Maybe after 20 years, car brands will be left behind. Nothing." Any reduction in car brands may mean changes in the industry. The world's largest brand consultancy company Interbrand gives the total value of the top 15 automotive brand brands in the world as high as 256 billion US dollars. The value of a single Toyota brand is as high as 53.6 billion US dollars. Since driving, car brands have been linked to "mechanical forces." From the public’s earliest “Drivers Wanted†to Ford’s “Did you drive Ford?†to Mazda’s “Hello, Embarrassing†slogans all telling consumers that our car is good for driving our cars. . Recently, automobile manufacturers began to talk about the use of in-vehicle technologies such as Wi-fi as a selling point for vehicles. The giants of the auto industry are also competing with technology giants (Apple, Google, and the like) that are researching in the field of autonomous driving. Promotional comfort Mark Short, a consultant with Ernst & Young, said that when a self-driving car will be on the road in the future, no one knows whether the traditional car brand will be hung outside the car. It pointed out: "The biggest question now on the desktop is whether the car is an Apple Chevrolet or is it an apple car?" Ultimately, Ford Motors and some other auto makers hope to complete a variety of mobile travel services through an app with their own brand logo. This includes driverless cars, robotic taxis, robot bikes, buses, and so on. General Motors Chairman Dan Ammann pointed out that at the beginning, automakers may highlight their self-driving cars by promoting comfort. The airline is to highlight itself by distinguishing service and hardware facilities. He quoted Singapore Airlines as an example. Singapore Airlines' advertisements showed first-class showers, closed passenger areas and rest spaces. The subject of self-driving cars in the future is "networking", "comfort" and the like. mobile office According to the forecast of McKinsey Consulting, the value of the vehicle networking business will reach US$750 billion by 2030. General Motors and AT&T have reached an agreement to provide wifi hotspots to their vehicles, and more than 12 million have been connected to network-connected devices. General Motors also entered into a partnership with IBM Watson, which helps General Motors tap into the car's data and analyze drivers' preferences and habits. General Motors said that through the use of artificial intelligence to determine the owner's driving mode and shopping mode, the vehicle's interactive entertainment information system can lead the owner to find gas stations, restaurants, and the required service lights. BMW and IBM also set up a partnership to use Watson to develop assistive driving technology. Automakers have already demonstrated to the outside world that the concept of self-driving cars can be paralleled by office and life. The Mercedes F 015 concept car has no physical control buttons. The passengers can intuitively interact with the connected car through gestures, eye tracking or touch screens. The car can be controlled by simply waving or turning the eyeball. . Even if the owner leaves the vehicle, the smart system can still identify his owner through the owner's smartphone or wearable device. Two roads Havan Samuelsson, CEO of Volvo Cars, believes that the future of car brands will go two ways: set up their own logos on robotic taxis and bid on their own self-driving vehicles. Volvo also provided vehicles such as Uber with automated vehicle sharing tests. GM and Toyota Motor also have similar arrangements. Brand confidence In the auto-driving car contest, car brands have an important advantage: trust. According to a recent research report by PricewaterhouseCoopers, luxury cars and established car brands are more trusted by consumers than technology companies. Car brands have established their own safety reputation in the past decades. A consultant pointed out: "When you lose control of the vehicle and completely entrust life to the machine, you will care more about the trustworthiness of the brand. If I am sitting in a car, I should not have this sense of security. †Establishing brand trust is an important element of brand building. The fight for the future has now begun. At the same time, car manufacturers are also exploring the future of self-driving cars. General Motors said that they understand that there is still a long time away from true autopilot. They also have plenty of time to prepare. Liquid Silicone Rubber Injection Machine Easy operate Injection Machine,Apparatus Of Injection Molding,Molding Injection Machine,Round Injection Machine Guangzhou S-guangyu Machinery &Equipment Co.,Ltd , https://www.lsrexpert-better.com