No increase in tire prices is just an individual phenomenon

Since the rise in rubber futures prices since February 2010, before the Spring Festival, rumors concerning the price increase of tires after the holiday season have been reported. It is also reported that some dealers have already begun mass sales of goods in order to maximize profits.

However, rumors have not been verified. In mid-March 2010, an interview with reporters on the Beijing Huihe Auto Parts Market and Xiaowuji Auto Parts Market revealed that major tire brands such as Michelin, Goodyear, Bridgestone, and German horse brand have no plans to increase prices.

Dealer: Most brands did not increase prices

“The market’s rumors of rising tire prices are mainly due to the continued strength of rubber futures during the Spring Festival. China's tire market has a strong demand for rubber, while Thailand, Malaysia, Indonesia and other major international rubber production decline, coupled with the drought in Yunnan Insufficient supply of rubber has laid a fortune on the rise in tire prices. Li Fu, assistant general manager of Tianfu Futures, told reporters, “But since March 2010, rubber futures have seen signs of a significant decline, which makes the tire price expectations Full of uncertainty."

The fluctuation in the price of rubber futures has not been transmitted to the tire market.

In mid-March 2010, the reporter successively visited the Huihe Auto Parts Market in Tongzhou District and Beijing's largest auto parts market, Xiaowuji Auto Parts Market, Michelin, Pullman, German Horse Brand, Goodyear, Pirelli, etc. The reporter said that at present, there have been no notices from manufacturers regarding price increase, and there has been no phenomenon that the goods are not sold. Recently, the price of tires has remained relatively stable.

Hui Lu Auto Parts Market Dunlop tire agent, Beijing Zejinhang Trading Co., Ltd. Li Hong manager told reporters: "Dunlunpu has not received a notification of price increases, but rumors that prices will be slightly raised in April." As for the rumored The goods are not for sale," Li Hong said. "There is absolutely no such phenomenon."

The horse brand tire distributors in Germany, Mr. Wu from Shuntian Tengda Tire Co., Ltd., and Nicole tire dealers in South Korea and Mr. Wang from Centrino Store in Xiaowuji Auto Parts Market also denied rumors. Mr. Wu told reporters: "We have ample stock now. The so-called price increase and stock sale are all nonsense."

Manufacturer: Price fluctuation is normal regulation

In an interview, the reporter found that despite the fact that most of the tire brands were “unchanged”, individual second-tier brand tires still experienced price increases.

It is understood that Hangzhou Zhongce Tire has raised the ex-factory price of tires by 5% on January 19th, 2010. Shandong Linglong Group also raised tire prices by 5%, but expects to raise prices by 6% again in March 2010. The situation did not appear for the time being. "Linglong tires did not raise prices again in the short term." Delong Group's marketing department staff told reporters on the phone.

Michelin tire agent, Ms. Jia of Beijing Day Up Company told the reporter that Michelin and Warrior have no price increase at the moment, but they heard that the prices of two second-tier brands, Hantai and Jiatong, have been raised, which should be reasonable for manufacturers to do marketing. Adjustments have nothing to do with market trends.

“The fluctuation of raw materials is only one of the factors affecting the price of tires. In 2008, raw materials rose by 3,000 yuan per ton, but tire prices did not increase. Every year, the ups and downs of tire prices have a certain law.” A tire brand insider told reporters Explain that the price fluctuation is a manifestation of regular regulation by manufacturers to complete tire sales tasks. “There are often signs of price increases in the first half of the year, and in the second half of the year, there will be price reductions in order to complete the task. The so-called price increases are actually offset by promotions.”

Experts: Tire prices are still trending

Different from the response of manufacturers and distributors, some industry experts analyzed the fluctuation of tire raw material prices and concluded that there is still a tendency for tire prices to rise.

"After the financial crisis, metal attributes dominated the market, coupled with the recent central bank policy, resulting in a downward trend in rubber futures prices; while the spot market, rubber prices stabilized at about 24,000 yuan per ton, an increase of more than 70% year on year, Southeast Asia The area is maintained at a high of 310-320 cents/kg, and the recent rubber prices are showing a strong weak pattern. China Bin Futures analyst Liu Bin said in an interview.

The reporter was informed by the Hexun Futures Channel that monthly long-term surveys on rubber futures show that the bearish ratio is still more than half, reaching 53%, which means that the price of rubber futures may still be presented in a fairly long period of time. Downward trend.

Li You told the reporter, “There was a sustained rise in rubber futures in early February 2010, but it was a sideways trade from February 26 to March 1. There has been a noticeable decline recently, and the price of tire products is fluctuating with the price of raw materials. There is no inevitable connection.

Liu Bin said that the domestic tire production capacity is still relatively surplus, and the price transmission is relatively slow, so the price increase will not be reflected in the market soon, but some recent tire companies have also brewing signs of appropriate price increases, so the future prices of tires are also normal.

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