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LED lighting subject needs to return to rational
In the LED development boom, the importance of the channel inside and outside the industry, the channel is the slogan of the king, rushing to hold investment promotion conferences throughout the country, selling products, fight prices. However, what do you see behind the channel hot? The main body of lighting must return to rational nature lighting (Henan) branch general manager Gu Guofeng LED cost has no bottom line into industrial chaos. This year, it is subject to real estate regulation, and the related industries are subject to large fluctuations, and the property policy has been inactive, allowing consumers Being on the sidelines. Therefore, it is better to sell less, not to sell, and to reduce the profit, the dealers are very cautious. When talking about the market overview this year, Gu Guofeng, general manager of Nature Lighting (Henan) Branch, said. The difference between LEDs and fluorescent lamps lies in the cost issue. In the past, the cost of fluorescent lamps was very transparent, but the cost variation factor of LEDs was particularly large. The cost of LEDs really makes people feel the bottom line. For example, a bulb lamp, if the cost of a bulb (the cost of a good product) is 5 dollars, but in a small workshop, you can find a bulb with a lower price. Since the country did not introduce the corresponding standards, it gave greater market potential for inferior products. Gu Guofeng said. With the proliferation of defective products, the market is also chaotic. The industry characteristics of e-commerce make there is enough room for development in the chaotic market, because the characteristics of online shopping products are super high cost performance, and e-commerce is also the pain point of dealers. Lighting subjects must return to rationality The current industry's chaos boils down to three aspects: First, the dealer's impetuousness. In the early stage of the development of the lighting market, gold is everywhere, and dealers are in the era of business. However, as the market matures and the market structure is stable, the days of business are gone, plus the upstream companies and distributors. There are not a few characters. Second, the manufacturer's impetuous. According to incomplete statistics, there are not 10,000 large and small lighting manufacturers in the country. Twenty years ago, the dealers had little choice, so the relationship between the manufacturers was like a grasshopper on a rope. Nowadays, from the era of planned economy to the era of market economy, the loyalty among manufacturers has also changed. Third, the impetuousness of consumers, with the growing of the e-commerce industry, the online shopping consumer army broke through 300 million, online shopping brings more than just the convenience of shopping, ultra-high cost performance is the most critical factor. Many dealers said that this year, the price of mobile phones to physical stores is increasing. Finally, the problem arises. The chef does not study recipes and study the art of war. Merchants do not do channels, distribution, services, go to the ancient town to do production. Manufacturers do not do brand management, product research and development, supply chain improvement, to find channels. Consumers are irrational, take online prices to see products in physical stores, and finally online transactions, so the entire industry is exhausted. We must understand that not everything is suitable for selling online, nor is everything going to be bought online, and not all online stores are successful. The three main players, manufacturers, and consumers all return to rationality, and professional people can do professional things, and the industry can develop healthily. Gu Guofeng said. Professional matters are done by professional people for e-commerce, Gu Guofeng tells a case around him: the owner of a lighting factory in Guzhen, the former store and the factory model have done a good job, the previous year involved in e-commerce, made three years, a loss of three In the year, I decided to give up e-commerce decisively this year. He summed up a sentence, doing business, strategic losses are normal, but lost for three years, the loss is far away, and found that the future can not be seen, so give up, return to the physical store to do what they are good at, professional things Still done by professional people. Gu Guofeng said that the boss also said that if e-commerce has more development opportunities, then he will choose to cooperate with professional e-commerce team. Xiao Xiaohong, deputy general manager of Guanghui Lighting City, said that the professional market and e-commerce are complementary. The so-called Taobao shop is the boss himself, working for himself, can do online shop 24 hours a day, manufacturers to do e-commerce is to work for nine to five office workers, this is the biggest drawback of manufacturers to do e-commerce. I don't judge whether the business owner's abandonment of e-commerce is right or wrong, but in the process of e-commerce development, he is wise and clear. Choice is more important than hard work. People can't do everything, but doing what they do best is the most valuable aspect of life. Gu Guofeng finally said. In the face of new things, don't use old eyes to evaluate whether it is good or bad, and the best is the best.