Increased sales of mid-size car market intensified

It is understood that in the second half of 2012, China's domestic auto market staged a “diversion of Japanese car sales, while the European, American, and Korean car rides rose”. Today, the polarization of sales in the mid-size car market has further intensified.

Especially in October, according to relevant statistics, almost all Japanese car manufacturers in China have experienced a decline in sales. Nissan used Nissan as an example. In October, Nissan’s sales volume in China was 64,300 units, down 40.7% year-on-year. On the other hand, taking the example of Dongfeng Peugeot as the representative of the legal system, 21,103 units were sold, an increase of 48% year-on-year.

Talking about the Dongfeng Peugeot, since the launch of the “E-movement strategy” on the eve of the Chengdu Auto Show this year, the competitive advantages of its product lineup have become increasingly prominent. In particular, the new 408, known as the “new model for mid-size cars,” has been introduced on the market, relying on power and quality. The overall upgrade has triggered a turmoil in the mid-size car market. At the same time, Japanese mid-size cars have begun to show signs of weakness in the market.

As the Dongfeng Peugeot's global strategic model, the new 408 inherited the new Peugeot lion family shape, the body size also fully meet the Chinese consumers of the special needs of the mid-size car space. First of all, the 2710mm long wheelbase provides a comfortable ride space that is superior to other models in its class. In addition, many people would like to experience the Peugeot 408 because its total area of ​​4.32 square meters of tilt-type windshield brings excellent driving vision, with almost no blind spots. The 1.80 meter male sits in the front row, and the front row of heads has more room for a punch than the ceiling. The advantage of the height of the 1525mm car is evident. Sitting in the back row, the performance of the head space has a fist, and the leg space has reached nearly three punches.

On the other hand, the representative of the Japanese car, the outstanding performance of the new Sylphy wheelbase is 2700mm, although the data is ranked in the mid-level car upstream, but there is a certain gap between the new 408. The new 408 large 562-liter luggage compartment also attracted the attention of many home consumers. In short, the comprehensive performance of the new 408 space is very good in the mid-level car, surpassing many Japanese opponents.

Nowadays, consumers are more and more rational in buying cars, especially in safety performance. Take active safety, as a mid-size car, ESP's standard is essential, the new 408 standard Bosch highest with 8.1 version of ESP electronic body stability program, and this is not seen in many Japanese mid-size cars To the On slippery roads, the new 408 ESP can be called a “slip-proof buster”, which can effectively prevent the vehicle from losing control due to skidding and protect the safety of traffic personnel.

In the safe traffic lighting at night, the new 408 ALS smart front lighting system itself has a follow-up steering xenon headlamps, which completely eliminates blind spots when driving at night, thus effectively protecting drivers' safety at night. Many Japanese car models do not have safety configuration such as follow-up steering Xenon headlights. The consequence of this is that the lighting on the blind spot is basically not reflected, which will increase the risk of traffic safety.

Summary: As the mid-level car, as the absolute market share of domestic market segments and the most important profit growth point for car companies, consumers are increasingly demanding more rational space and security. This new 408 landed in the mid-level car market as a mid-level car, with an unprecedented large space and high security. Market participants predict that the new 408 sales will reach new heights just around the corner.