·How far is the self-owned brand SUV in Russia from the mainstream?

Under the background of a 14% drop in sales in the first half of the Russian auto market, the segment of the SUV model rose by 2.3% year-on-year, with a total of 224,600 units sold in the first half of the year. The overall decline of the auto market but can not prevent the sales of SUV models continue to rise, which shows that the SUV model is strong in Russia, then let's take a look at the SUV model of China's own brand car, how far is it in Russia from the position of the mainstream SUV model camp? ?

In the first half of the year, the top 25 Russian SUV sales charts showed that Renault Duster ranked first in the sales list and sold 21,522 vehicles. The sales volume increased by 37.56% year-on-year. The entry price of the entry model was low, and the price/performance advantage was superior. The second place is the Toyota RAV4, which sold 14,443 vehicles, up 15.63% year-on-year. Niva, a joint venture of Lada Chevrolet, ranked third, selling 13,781 vehicles, up 14.78% year-on-year.

Renault Duster, the No. 1 seller of Russian SUVs

Lada 4X4 (2121 Niva) recorded a year-on-year decline of 21.87% in the first half of the year, and sold 9,751 vehicles, ranking fourth in the sales list. Nissan Qijun ranked fifth, with a total of 8019 vehicles sold in half a year, and sales were slightly lower than the same period last year.

Toyota's SUV models dominate the Russian auto market. The top 25 motorcycles in the sales list occupy five seats. In particular, Toyota's Lexus luxury SUV models are on the list. Lexus RX and NX are ranked 19th and respectively. Twenty-four, sold 3,349 and 2,779 vehicles in the first half of the year, RX sales rose sharply, and NX sales fell sharply year-on-year.

Toyota Land Cruiser series models Prado and 200 pairs on the list, Prado ranked sixth in the sales list, a total of 7975 vehicles sold in half a year, sales increased by 60.24% year-on-year, its low price preferential policy plus the launch of new models The listing will be popular. Land Cruiser's brand appeal is far ahead of the Russian auto market SUV models. Rand Cool Road Ze 200 ranked 18th, sales were slightly lower than the same period last year, a total of 3664 vehicles sold in half a year.

Xray, a small SUV model that Radha just launched, has sold a total of 7,266 vehicles, ranking eighth in the sales list. Although it has not been successful, at least it has gained a place.

Renault Duster's brother model, the platform product Nissan Terrano ranked 13th in the sales list, a total of 5224 vehicles sold in half a year, a year-on-year sales rose 21.40%. Nissan's cheapest SUV model is mainly for suppressing other cheap SUV models, and its competitors directly point to China's own brand SUV models.

Volkswagen Tiguan and Ford Maverick, which are notorious in China, ranked 16th and 17th respectively in the sales list, respectively, sold 3901 and 3834 units respectively. Tiguan sales fell 27.41% year-on-year, and Mavericks rose 84% year-on-year. . In the Russian car market, the role of soy sauce, sales are not as good as the Toyota RAV4.

The overall Japanese brand SUV model is in the leading position in the Russian auto market, and the SUV models of other multinational brand cars cannot compete with the Japanese. Among the Chinese brand SUV models, only the Lifan X60 was on the list, and a total of 3003 vehicles were sold in the first half of the year, ranking 22nd in the sales list, at the bottom of the list.

The self-owned brand car is in the Russian auto market. Among the top five models in the sales list in the first half of this year, except for the sedan EC7, the other four are all SUV models. Lifan X60 ranked first, Lifan X50 ranked second, and a total of 2474 vehicles sold in half a year, sales were basically the same as last year. The fourth place is Chery Tiggo 5, which sold a total of 1,093 units in the first half of the year, down 14.7% year-on-year. Brilliance V5 ranked fifth, with sales of 152% in the first half of the year and 716 units sold.

As far as sales are concerned, it is not difficult to see that the position of the self-owned brand SUV in Russia is actually very embarrassing, and it is always in the low sales area. Lifan X60 relies on cheap upper position. Among all the self-sold SUV models, the X60 has the lowest price. It is not difficult to find that so far, the Russian people prefer to pay attention to the price-performance ratio of the independent self-owned SUV models of China's own brand cars. The breakthrough is very difficult, and there may be a hard way to get market recognition.

Russia's auto market SUV segmentation dividends, China's own brand cars have so far been unable to share a piece of cake, the domestic seemingly hot autonomous SUV tide, but can not open the situation abroad, successful SUV models, is bound to have a place in the global auto market Otherwise, talk about globalization.

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