How can automotive supplies companies do a good job of "taking off-season opportunities?"

After the Golden Week, the car sales market began to decline. "Increase in peak season and decrease in off-season", and spare parts companies must grab food from competitors, there is no special means to achieve it. If it is not good, it will "lose his wife and break the army." This is extremely risky. “In the peak season, taking profits, taking advantage of the off-season”, only in the off-season to form a larger “potential” can we achieve more “profit” in the peak season.

To grab food from a competitor's mouth, you must be able to do it when competitors cannot do promotions. The cost and risk control of the promotion mainly comes from three aspects: (1) raw material procurement cost; (2) product storage, transportation, distribution and management costs; (3) losses due to insufficient sales promotion estimates.

Among them, the purchase cost includes the loss part. Therefore, if the cost of (2) and (3) is removed, the total cost and sales volume in the promotion will be directly proportional, which means that there will be different types of sales. The same kind of cost, promotion risk is zero. Then, the "cost-effectiveness" of off-season sales and the busy season have no difference. Off-season companies adopt risk-free promotions, and they only need to calculate the actual cash payment. Similarly, in the sales of a clerk, the number of rebates for how much to sell can be calculated as long as it is calculated.

"Off-season take advantage of the trend" is actually in the off-season, auto supplies companies should pay attention to their own "nuclear competitiveness training", that is, to "complete control over key marketing resources." Where are the key resources for parts and components companies? Undoubtedly, it is the terminal! Among them, “shoppers” and “consumers” are the two most critical resources. In the program, off-season promotions can automatically form “shopper clubs” and “consumer clubs”, which not only increase sales in the off-season, but also can form In the “off season”, these resources will play a greater role in the “peak season”.