"Heavy boxing" frequently played its own brand collectively played an international victory song


On November 6th, Geely Automobile's new vehicle standard was announced in Beijing, which was commemorated with the new car mark of Great Wall Motor Co., one week ago. On November 5th, in the rumbling of the salute, the Jiangling Motors Group celebrated its 60th birthday anniversary.

Whether it is "rebranding" or "birthday", it looks like a coincidence in terms of time, but it has extraordinary significance: as the representatives of national car brands - Jiangling, Great Wall and Geely and other companies' actions, fully expressed The strong willingness of self-owned brand auto companies to become bigger and stronger and to enter the international market is also a “collective declaration” of independent brands.

Excellent brand performance

Although the company has different foundations, different systems, different ideas, and different development paths, during the more than 20 years of reform and opening up, Jiangling, Great Wall, and Geely have developed rapidly and have achieved remarkable success.

Wang Xigao, chairman of Jiangling Group, told the "First Financial Daily" that since 1984, Jiangling has sold a total of 700,000 cars, realizing sales revenue of 87.27 billion yuan, profits tax of 6.15 billion yuan, and profits of 5.38 billion yuan. At the same time, it accommodates nearly 100,000 people.

So far, Jiangling Group has grown from a small, local company with an accumulated loss of 56 million yuan to a large-scale automobile group with three brands, four series, and more than 530 varieties. It has an annual output of 290,000 vehicles. 180,000 units of engine capacity. "For a commercial vehicle-based company, such performance is indeed not easy." A live guest said.

Wei Jianjun, chairman of Great Wall Motors, also talked about entering the vehicle production field 11 years ago, and now the products have been sold to 109 countries and regions in the world; from pickup king, SUV sales champion, to now has 400,000 comprehensive production capacity. In the field of cars and MPV ready to go - Great Wall Motors already has a strong ability to compete.

According to the plan of Great Wall Motor, by 2010, the total investment for the R&D, production facilities and base construction of complete vehicles and parts will reach 10 billion yuan, and the overall production capacity will reach 500,000 vehicles, and will include a zero area of ​​3,600 acres. The supporting facilities, including the parts base, form a large-scale automobile industry cluster.

In the same way, Geely Automobile has established automobile production bases for automobiles, engines, and transmissions in Shanghai, Ningbo, Luqiao, Linhai, Xiangtan, and Lanzhou in the past 10 years, and the cumulative production and sales of automobiles have exceeded. 700,000 units, with total assets of 11 billion yuan, entered the top 500 Chinese companies for five consecutive years and entered the top ten in the Chinese auto industry for three consecutive years.

Therefore, Jiangling, Great Wall, and Geely represented the rapidly rising Chinese auto companies and also represented the future of Chinese autos.

Focus on "internationalization" everywhere

The automotive industry is a global industry with strong internationalization. Jiangling, Great Wall, and Geely were the first companies to go abroad and achieved remarkable results.

At the site of the Great Wall Motors' new standard conference, guests of different skin colors and languages ​​expressed their congratulations. According to the company’s introduction, there were more than 400 guests from 78 countries and regions in Europe, the Middle East, Africa, Central and South America and other countries on the same day, showing the strong international operation characteristics of Great Wall Motors.

According to Great Wall Motor Chairman Wei Jianjun, Great Wall Motor has built SKD assembly plants in Russia, Ukraine, Vietnam, Indonesia, Nigeria, Egypt, Iran, and Brazil. From January to September this year, Great Wall Motor’s overseas export volume and export amount have exceeded that of last year. It is estimated that by 2010, Great Wall Motor will achieve a production and sales volume of 500,000 vehicles, with a ratio of 1:1 for internal and external sales.

The reporter also noticed that Geely’s new logo event was a “bilingual host” between China and Britain. According to the company’s relevant personages, the manuscripts of the Geely Automobile trademark applied were from more than 100 countries around the world, with 27,336 manuscripts and mails, and 12,205 manuscripts were finally valid. "These have set a world record for corporate bids," he said.

Jiangling Motors is one of the most internationally-oriented independent brand enterprises. It not only has joint ventures with famous companies such as Ford and Isuzu in the country, but also actively participates in international auto sports events with its own branded products, such as Landwind, and is also the first to export to European markets. One of the companies.

People also noticed that at the 60th Anniversary of the Jiangling Memorial, outstanding employee representatives from joint venture partners ranked among the most recognized employees.

Obviously, self-owned brand companies have already focused their attention on the international market.

And now I will start from scratch

In a short span of a week, several self-owned brand enterprises have made frequent "emphasis" efforts. Is there any reason for this?

When it comes to choosing a replacement mark during this period, Great Wall Motor President Wang Fengying’s answer is very direct: “The Great Wall Motor’s global bid change is just one step in our internationalization strategy. Over the years, I’ve always had a prayer that foreigners mentioned China. When I was in the car, I hope that the first thing they think of is Great Wall Motors."

Wei Jianjun, chairman of Great Wall Motors, said: “The 'replacement of standards' can not only increase Great Wall Motor’s efforts in the international market, but also evade cybersquatting. Since Great Wall Auto’s original logo was registered in many overseas countries, we adopted new Sign."

A senior executive of Geely Group believes that the reason for the change of a company's logo is nothing more than the development of the company to a certain height. It urgently needs a new sign to bear the message; or the company has launched new products and hopes to spread it through new standards. The Geely new bid is obviously the former.

The person in charge of Geely stated that as a latecomer to the world auto industry, China’s own brands have begun to realize the original meaning behind the brand and culture of the car. Geely’s change of mark is not to change the mark in order to change the mark, but is an enterprise’s development and transformation. The urgent need of the world.

On the day of Jiangling Group's commemoration of the 60th birthday, Jiangling's "National Accredited Enterprise Technology Center" jointly awarded by the National Development and Reform Commission, the Ministry of Science and Technology, the Ministry of Finance, the General Administration of Customs, and the State Administration of Taxation was officially unveiled. At the same time, Jiangling Motors Co., Ltd.'s complete vehicle ring mold emissions laboratory was also officially launched.

Regarding the “national level” recognition and honors won by the enterprise, Jiangling Group Chairman Wang Xigao told the “First Financial Daily” that we are to take the 60th anniversary of the establishment as a new starting point and closely follow the strategy of building a first-class automaker. Goals, strive to make the company bigger and stronger, and ensure that sales revenue will reach 30 billion yuan by 2010.
View related topics: independent brands, where to go?


High Frequency Welded Fin Tube

High-frequency fin tube specification

Product;specifications:φ25-219mm

Heat sink thickness:0.8-2.5mm

Fin distance:4-35mm

Fin width:10-25mm

Effective welding length:≤15m

Bending radius of the fin tube:50-300mm

Welding rate of fin tube:More than 95%

Material standards

Radiator material:aluminum 1060,1050,1070,6063,6061,3003

Application:

Heater Parts, Heater, Cooler

Spiral Welded Pipe,Spiral Welded Pipes,Welded Aluminum Pipe,Electric Resistance Welded Pipe

Murphy Thermal Energy Co., Ltd. , https://www.murphyfinnedtube.com