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Recently, the reporter learned from the relevant person in charge of Foshan Lighting that Foshan Lighting LED bulbs once again set a remarkable performance, sales volume of up to 12 million / month, once again become a hot topic in the industry.
It is understood that Foshan Lighting's LED bulbs as a member of indoor application lighting products, repeatedly refreshed sales records. In this regard, the relevant person in charge of Foshan Lighting admitted to the reporter: There are two reasons: First, the quality is superior, the price is affordable, Foshan Lighting since the large-scale investment and development of LED in 2012, focus on optimizing products, increase research and development efforts, improve product cost performance, Rapidly expand the network and continuously accumulate consumer confidence and reputation. LED products are superior to traditional light source products in high efficiency, energy saving and environmental protection. Among them, Foshan Lighting Crystal series bulbs shock the national market with high quality and low price; Second, brand promotion, channel deepening, Foshan Lighting with its sound Channels and mature marketing networks, all in the distribution channels, specialty store channels, engineering channels, and the use of a large number of conference marketing, intensive community promotion, large dealer order purchasing group and rich market promotion and other forms To seize the LED market and boost the development of LED lighting.
It is reported that Foshan Lighting will continue to deepen and promote the channel network by strengthening and deepening the wholesale channels, increasing efforts to build exclusive store channels, creating professional engineering channels and hidden channels, and at the same time, with brand promotion, marketing and centralized operations. , conference marketing, etc., ultimately make Foshan lighting LED products fully cover the terminal market, in order to achieve a win-win development of manufacturers and businesses in the LED lighting era.