On December 12, CNHTC's Light Truck Division 2013 Business Conference was held in Jinan, Shandong. Mr. Ma Chunji, Chairman of the CNHTC Group and Secretary of the Party Committee, Cai Dong, General Manager of the CNHTC Group and Deputy Secretary of the Party Committee attended the conference. This is the first business conference after the establishment of China Light Truck Group's light truck division, attracting distribution, service, accessories, conversion cooperation units, customer representatives, financial and investment institutions from China National Heavy Duty Truck HOWO light truck, Yellow River light truck, and Welfare products. More than 1,000 people. Our wood Force Control System, wood active contact flange, wood Constant Force Actuator have many advantages over other grinders. It can realize flexible grinding, quick repsond to surface changing, and instant adjusting. Traditional mechanic hand lacks flexibility, and it is not easy to adjust, hard to realize mass production. Wood force control system,wood active contact flange,wood constant force actuator DARU Technology (Suzhou) Co., Ltd. , https://www.szconstantforceactuator.com
The impact of the financial crisis has not faded yet. With the country's macroeconomic adjustments, the light truck division of China National Heavy Duty Truck Group (hereinafter referred to as the Light Truck Division) that began to be established in the second half of 2010 will face great operational pressure from its establishment. This year, in light of the weak demand in the light truck market, the light truck division of CNHTC Group was established. It has two bases, Jinan headquarters and Fujian Haixi, and has completed its strategic deployment.
Xu Xiangyang, general manager of China National Heavy Duty Truck Light Truck Division, said that in 2012, the light truck division initially completed product introduction, established brand awareness in the market, and the product had a reputation for achieving heavy trucks, medium (cards), and The commercial vehicle layout covered by light (card), passenger (vehicle), and special (vehicle) vehicles laid the foundation. In the whole year, not only was the 1,000th light truck off the assembly line, but it also achieved a monthly production of over 1,000 vehicles. Based on the TS16949 quality management system, the company improved the management system, improved the qualified rate of one-off products, established a performance management assessment method and a high-quality supply chain security system, and completed the research and development of more than 280 basic models. A full series of models with a total weight of 3.5 to 16 tons, a wheelbase of 2.8 to 5.6 meters, an engine of 56 to 160 horsepower, and a cab width of 1760 to 2080 mm have been formed. Haixi base has developed more than 70 models on the basis of the Foxconn H3.
In the construction of dealers, HOWO light trucks developed 230 first-tier dealers, 220 second-level distributors, and the city's coverage rate reached 80%, including 4 4S stores and 14 flagship stores; the Yellow River dump trucks developed a first-class distribution. There are 92 companies; Haixi Fuxin has 86 first-class dealers, 702 service outlets, and 438 accessories suppliers. In response to the diversified actual needs of users, the Light Truck Division strengthened its product announcements and provided strong support for market sales. Through the Ministry of Industry and Information Technology, 685 announcements, 238 fuel announcements by the Ministry of Industry and Information Technology, and 213 environmental announcements, including Beijing Announcement 171.
While the light truck division stepped up its product and sales network layout, it also noted the structural changes in the domestic light truck market. Xu Xiangyang analyzed that in 2012, China's light trucks are expected to sell 950,000 vehicles (pure light trucks), a year-on-year drop of 25%, a slight decrease from the decline in 2011, in which mid-end light truck sales declined slightly, and low-end light truck sales decreased significantly. The growth of light and medium-sized and medium-wide vehicles is significant, and the competition in the mid- to high-end light truck market has become more intense. In response to this situation, the light truck division made corresponding preparations for the product and continued to implement marketing of the sub-category. The HOWO light trucks were positioned in the mid-end, mid-to-high and high-end markets, and the Fuqi light truck dump trucks were to face Hunan, Hubei and Guangxi. Yungui and other markets.
Regarding the macroeconomic situation that has a great impact on commercial vehicles, Xu Xiangyang believes: “Although the world economy remains unpredictable, sovereign debt crisis and other factors will continue to affect the world economy, but in the first year after the 18th National Congress, the domestic economy The positive trend is certain. In 2013, the light truck market will grow by 5%~10%."
Cai Dong is more optimistic about the environment of the young card market. He said that the report of the 18th National Congress of the CPC put forward the intensification of urbanization, especially the construction of small towns and the urbanization of the southern region. The demand for light truck dump trucks will greatly increase, so the demand for Yellow River dump trucks will increase greatly. "The light truck market is expected to grow by 10% to 15%," said Cai Dong.
On the basis of 2012, Xu Xiangyang proposed to the Light Truck Division “2013 sales of 25,000 vehicles and 30,000 vehicles, including 20,000 Jinan headquarters and 5,000 Haixi units.â€
In order to accomplish this goal, the Light Truck Division continues to leverage the R&D strengths of CNHTC's technology center, and has accumulated experience in heavy-duty truck dump trucks. On the other hand, it has also used its network advantages in the international market to increase exports.
According to Cai Dong, the Light Truck Division will launch light trucks equipped with Cummins 2.8-litre and 3.8-litre engines for the users of the Cummins engine in the Middle East, North Africa and South America. In order to allow users to identify the appearance of high-end products of China National Heavy Duty Truck light truck, the front face of the product has also been changed, and it can be distinguished at a glance. For the huge market of micro-cards, the light truck division will launch micro-cards with a cab width of 1600mm and 1650mm, and the price will be around 30,000 yuan. At the same time, it will enter the pickup industry and timely release 60,000 yuan and 80,000 yuan. The product. In particular, it is worth mentioning that with the localization of MAN engines, the Light Truck Division will launch a large light truck equipped with a 5-liter Man engine. "The domestic engine is limited to the technical level, the maximum power of the 4-cylinder engine can only reach 160 horsepower, while the maximum power of the 4-cylinder engine of Mann can reach 206 horsepower, which can greatly reduce the user's purchase cost. After the listing of heavy trucks and light trucks equipped with MAN engines, , will bring great structural changes to the market." Cai Dong said.
At the exhibition venue of the business conference, the Light Truck Division displayed 31 mid-to-high-end light trucks of different configurations, including the new Yellow River dump trucks and Fuxi products. These products are based on the user's feedback over the past one year, from the appearance to the interior, comfort, handling, bearing capacity, braking performance and other 22 aspects of a comprehensive upgrade. Xu Xiangyang said: "We want to provide users with world-class engines and light trucks."