·China's engine export market is expected to rebound

According to the statistics of China Association of Automobile Manufacturers, from January to August 2015, China's automobile engine products exported a total of 2,309,300 units, a decrease of 6.46% over the same period of last year. Although the export volume decreased, the cumulative export value of engine products from January to August was 1.158 billion US dollars, an increase of 1.36% over the same period of last year; the cumulative export value of engine parts and components was 4.859 billion US dollars, an increase of 6.03% over the same period of last year.

Recently, Xing Min, vice president and secretary general of China Internal Combustion Engine Industry Association, said in an interview with this reporter: "From the statistical data, as of August, the engine export market has rebounded slightly, which is a favorable signal." He said that engine-related companies must have confidence in the export market and strive to improve the quality of engine products.

　　 Engine exports fell in the first eight months

From the month of view, in August 2015, the export of engine products was 293,400 units, a decrease of 10.60% over the same period of last year; the export value was 147 million US dollars, a decrease of 1.90% over the same period of last year. In the first eight months, February, April and June performed better. The engine products were exported to 248,300 units, 353,300 units and 341,100 units, which achieved different degrees of growth compared with the same period of last year. Among them, the biggest increase was in April, a year-on-year increase of 17.18%; the biggest decline was in July, down 25.89%. In terms of categories, from January to August 2015, the cumulative export of gasoline engines for vehicles was 2.248 million units, and the cumulative output of diesel engines for vehicles was 61,000 units.

From the perspective of exporting countries, China's export of engine products is still dominated by Pakistan, Russia, Iran, Japan, Vietnam, Argentina, Turkey, Peru, Iraq, and Thailand. In view of the fact that the export of vehicle engines is mainly in emerging countries, the exporting countries and regions are relatively concentrated and dependent, and the multi-regional export model has not yet been formed. Therefore, the impact of local export policy adjustment is relatively large.

　　 Multiple factors reduce the overall export volume of the engine

"Analysis of export data shows that in fact, the decline in the export volume of some medium and high-end engine manufacturers is not obvious or has not declined, and some enterprises have increased. The decline in export volume is more serious in the low-end production enterprises, which shows that we still It is necessary to find more reasons from within the company.” Xing Min explained, “Technology is the basis for competing overseas markets. Some manufacturers’ products have no advantages in terms of technology. After adjusting for emission standards such as export areas, they cannot follow up in time. Products, which are also important factors in the decline in exports."

It is understood that China's own brand engines are relatively simple in terms of export types, and are relatively weak in high-end products and personalized products. Compared with other countries' competition, especially when the market demand for these products is increasing, the independent brands are not special. Competitiveness to seize market share.

At the same time, China's main brand engine has not yet formed an export system. It is not familiar with the characteristics of foreign market demand, laws and regulations, after-sales service, etc. Localized production is relatively lagging behind, failing to make product updates and upgrades for the market. The deviation has led to a lack of stamina for exports, and there has been a significant decline in exports in some regions.

In some popular exporting countries and regions, China's engine companies have flooded in, and in order to increase sales, they have adopted price competition. They have not improved from quality and after-sales service. The result is vicious competition in the market. Most enterprises have to withdraw from the market.

　　 Future engine export market is expected to rebound

With China's efforts to strengthen the implementation of export tax rebate policy, and various ways to promote domestic engine companies to invest and build factories overseas, and to promote the construction of overseas regional markets and other favorable factors, China's engine export situation is expected to improve in the future. Engine companies must actively respond to national policies and adjust product layout and export strategies. "In the next stage, the engine export volume should pick up." Xing Min said, "We must have confidence in the industry, not only to look at the export volume, but also to pursue quality. In the big environment, the industrial structure needs to be adjusted. A slight decline is a phased inevitable phenomenon."

Criminal Min believes that the engine export situation needs to be promoted jointly by the government and enterprises. Relevant departments should strengthen the quality supervision of export engines, actively implement policy implementation, and create a favorable environment for engine exports. At the same time, engine manufacturers should be encouraged and supported to establish specialty stores and after-sales service networks in export areas. In addition, in China's automobile engine export bidding, foreign exhibitions, foreign trade development funds and the use of small and medium-sized enterprises in the development of international markets, encourage them to actively explore international markets and sales channels, and win overseas consumers by providing high-quality products and satisfactory after-sales service. Trust.

For enterprises, it is necessary to raise brand awareness, increase the brand's external propaganda, rely on favorable policies to make the brand bigger and stronger, expand the export area, and reduce excessive dependence on the export area. At the same time, it should also increase investment in independent research and development of products, in-depth study of export regional policies and markets, and adjust and upgrade products according to demand. It is necessary to further improve product layout, improve product quality, and increase the export share of high value-added products. Gradually shift from a single product export to capacity output.

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