China's construction machinery market future development

"The new four trillion" investment will not go past the old <br> <br> under the National Development and Reform Commission Xu Shaoshi Shijie Shao, future investment mainly want limited government investment, to invest in key areas of economic and social development and weak links Mainly include: the key construction tasks in the “Twelfth Five-Year Plan”, transformation of shantytowns and supporting infrastructure for municipalities, transportation infrastructure, urban infrastructure and public service facilities, upgrading and upgrading of rural power grids, energy projects with construction conditions, Lushan Post-earthquake recovery and reconstruction.

Therefore, as Xu Hongcai, Minister of Information of the China International Economic Exchange Center stated, this round of investment is through incremental capital investment, which drives the adjustment of the stock structure and economic structure of capital, and the government is no longer taking care of it. Its funds only play a guiding role. It is more about giving investment opportunities to the people and the market.

The old version of RMB 4 trillion is focused on “stimulating the economy” as a tornado is overwhelming, while the “new RMB 4 trillion” focuses on making the right investment. It is aimed at the government’s investment in adjusting the industrial structure and bringing about social capital. It is even more important than the old version. It's like rain is calling spring back to the earth.

Therefore, in the face of the new situation, China’s “four trillion” Chinese construction machinery cannot be blindly pleased. Instead, it should think more about how to adjust the strategy and seize opportunities.

Shift the focus of market trends, service needs to be adjusted <br> <br> well-known after-sales service is an integral part of construction machinery ring, quality of service not only to promote the sales of new machines, but also an important means to enhance the profitability of the market, With the gradual clearness of the “profile” of the new round of investment plans, it is foreseeable that most of the investment in the future will shift from first-tier cities to second-tier and third-tier cities and counties, townships, and townships that are in urgent need of rebuilding, but these regions and traditional markets ( First-tier cities have very different characteristics such as relatively weak transportation and logistics, small and scattered equipment divisions, and large spans of equipment work locations.

With this change in market focus, construction machinery companies should pay more attention to product after-sales services to increase the recognition of brand new products in the “new markets” and strengthen users’ confidence in purchasing new machines, such as this year’s China Unicom. Leading companies such as Keke, Xugong, Sany, and other leading Chinese construction machinery companies have launched a variety of delivery services and care activities that are mainly targeted at “new market” users to strengthen communication with users.

Develop personalized products, to seize the market "special" needs <br> <br> in recent years with the rapid development of China's construction market (such as the project is growing, time is getting shorter, more and more higher height) The demand for construction machinery products in the domestic market is also getting higher and higher. Compared to comradely products, the products that are personalized to meet special requirements and operations are more favored by the market. For example, 101 meters of concrete recently launched by Zoomlion. The pump truck not only refreshes the Guinness record of the length of the concrete pump truck boom, but also has a superior performance in actual use due to the carbon fiber composite material (the carbon fiber proportion is less than 1/4 of the steel, but the tensile strength is 7~ 9 times).

And the role of such personalized products in the construction site is often irreplaceable. Like on the construction site of the Wuhan Central Tower, the tallest building in Central China, on July 28, the Zoomlion 101 concrete pump truck has completed its “first show”. (In the eyes of all the people, the 101 concrete pump truck has completed 80 The task of pouring concrete on the buildings of Migao) This special operation can be described as a piece of cake for a concrete pump truck with a boom over 100 meters, but it may be a difficult task for ordinary concrete pump trucks. According to Chen Xiaofei, vice president of Zoomlion and general manager of Concrete Machinery Co., Ltd., if the 101-meter concrete pump truck is used, the pouring can be completed for only 30 floors and below. This will greatly increase the construction speed and the construction quality. It is also very secure.

Therefore, it can be said that the development of personalized products not only can prove the strength of a company, but also can better serve the market and meet the needs of the market.

Market "slow" recovery, although required to treat voice <br> <br> from the central issue of whether the transport sector, local governments cautious point of view, the gradual increase in future investment to become a trend, but now in the foreseeable period The Central Government will not implement a large-scale stimulus investment plan, and the general debt ratio of local governments is high. Therefore, it is unlikely that the construction projects in all parts of the country will have the same climax as the old four trillion yuan period. In addition, different regions and periods will occur. Different characteristics will also appear.

For Chinese construction machinery, it is difficult to see a rapid and full recovery. Relatively, there may be a slow long-term recovery or a stratified recovery. (As early this year, the sales of mini-excavators were extremely hot, sales of other types of products are still sluggish.) Therefore, construction machinery companies should always "steer" the market, be cautious of all changes in the market, and should make every effort to avoid repeating the old road.