Car dealers scramble to change the car market


The upcoming taxi replacement in Beijing will undoubtedly bring huge business opportunities to automakers. In order to compete for a glass, manufacturers have already started fighting. According to industry sources, more than a dozen automobile manufacturers, including Shanghai Volkswagen, Dongfeng Citroen, FAW-Volkswagen, Beijing Hyundai, Shenyang Brilliance, Anhui Chery, Changan Ford, FAW Toyota, Southeast Optimus, Antelope and Alto, have stated it explicitly or implicitly. Will join in the new taxi competition in Beijing. The huge profit tempted a car dealer to calculate such an account: Beijing will change taxis in the short term, at least 35,000, and as many as 50,000. According to a conservative calculation of 110,000 yuan for a car, 35,000 vehicles are worth 3.85 billion yuan. Although sales of taxis are thin, they can be surprisingly large, and they sit at the door without having to take advantage of customers. The 35,000 taxis, calculated on the basis of a minimum of 1,000 yuan per vehicle, have a total profit of more than 35 million yuan. If it is doubled, it is 70 million yuan. Unlike ordinary private cars, according to industry regulations, the service life of taxis is 6-8 years. After the number of years expires, it will force "retirement", which means that after a few years there will be a large number of taxis waiting for renewal. Therefore, once it enters this market, it can be said that it is "drought-free and secure." In addition, the consumption rate of the taxi industry is very high. Therefore, vehicle maintenance and repair costs are quite large each year. Manufacturers can not only earn a certain profit on car sales, but also can obtain long-term and stable benefits in follow-up service and spare parts supply. . The most exciting thing for automakers is not just the profit of selling cars, but also the huge advertising effect. As an important means of transportation in Beijing, the function of taxi advertising for automakers’ brands will be unprecedented. Competition publicity means that the taxi replacement, the most likely approach is the introduction of relevant standards by the government, the taxi company to finalize the purchase of models. As a result, the owner of dozens of large taxi companies in Beijing has become a target for public companies to focus on public relations. A staff member of the Beijing Taxi Association said that manufacturers have resorted to a lot of means to obtain this huge order: there are invited test rides, there are invited seminars and comments, and there are invitations to visit the production line of. As early as last year, Shanghai Volkswagen had invited the leaders of more than 20 taxi companies in Beijing to visit the production line in Shanghai. In March of this year, Chery invited more than 50 taxi drivers to test drive in Beijing and invited more than 70 taxis in batches. The person in charge of the company visited the production base in Anhui. The old car's new car darkly competed before the government's transfer of the standard has not yet formally introduced, all manufacturers are trying to figure out, scrutinize the government's intentions. A rental industry veteran said that such a large quantity, no one manufacturer can not come up with so many cars that meet the standards, many manufacturers are developing taxi-specific models. At present, Dongfeng Citroën’s official in Beijing, which has one-third of the market share in Beijing, introduced that before the government standards were not announced, Citroen has been working hard to do a good job in the service of more than 20,000 rental customers. It has paid a return visit and focused training. At the same time, it is also dedicated to the development of special requirements for taxis such as built-in metering devices and GPS positioning systems that the government may require. Jinghua Times

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