Chinanews.com April 21st, the 2015 Shanghai Auto Show opened yesterday, blowing into the "Internet +" style, Ali, Jingdong and other car e-commerce platforms have borrowed from the auto show to force the market, the smell of gunpowder. With the improvement of grain varieties, the increase in yield and the increase in national investment in grain drying equipment, more and more large, medium and small grain drying facilities are being built. It is very important to choose a dryer with high quality, long service life, economical and practical, good reliability and high degree of automation. Mixed Grain Dryer,Grain Wheat Dryer,Grain Rice Dryer,Grain Dryer Machine JINFENG DRYING EQUIPMENT CO.,LTD , https://www.jf-graindry.com
In this regard, some insiders said that with the support of policies and the development of e-commerce, the future of automotive e-commerce is very broad, and it will benefit many vertical areas such as vehicle after-sales and auto finance. In this environment, there will be more and more The more Internet companies join the competition of car e-commerce, the money burning war will be staged.
Automobile e-commerce into "Xiangxiang"
At the same time that the 2015 Shanghai Auto Show kicked off, the battle for the domestic auto e-commerce platform was officially launched, and they all took advantage of the auto show. Ali Motors said that during the auto show, Tmall will cooperate with Land Rover, MINI, Ford and other brands to synchronize the exhibition online; Jingdong will launch the "Jingdong Vehicle Channel" before the opening of the car, and the parallel hand-car will be on the opening day of the Shanghai car. Initiated the "Spring Car Carnival" campaign; in addition, there are some O2O car e-commerce platforms to take advantage of the opportunity to land at the Shanghai Auto Show and release the service brand.
In fact, the competition of auto e-commerce is not limited to these, especially Internet companies such as BAT. At the beginning of this year, it is more frequent: Ali established the automotive division; Tencent, Jingdong invested in the layout of auto e-commerce; Baidu revealed that it is promoting Plan. Even the easy-to-use car has recently said that it will not rule out that it will get involved in car e-commerce in the future. For a time, the auto industry, especially the car e-commerce has become a "sweet", and many Internet companies want to come in and share a piece of it.
As for the reason, iResearch analyst Cao Meichen accepted an interview with Zhongxin.com’s IT channel, saying that the current penetration rate of auto e-commerce in the entire auto industry is less than 10%. With the support of government policies and the rapid development of the e-commerce industry, the car The penetration rate of e-commerce will continue to increase, and the market prospects will be very broad, and will benefit the vertical areas such as vehicle maintenance and auto finance.
Huang Yuanpu, the founder of E-Net and O2O analyst, told the IT channel of Chinanews.com that with the warming of the Internet+ concept, the automotive industry is also undergoing transformation, and the combination with the Internet has become an industry trend. Analyst Qian Wenying of Analysys International believes that car e-commerce is an important part of the entire industrial chain of the car. The e-commerce platform will use this entrance to further penetrate into all aspects of car users.
Car e-commerce or set off a big battle with the Internet companies such as BAT, what changes will the car e-commerce ushered in? Qian Wenying believes that as part of the vertical field e-commerce, auto e-commerce will be the focus of competition from Ali and JD. The future will be more direct and intense.
Cao Meichen believes that in the future, more and more Internet companies will cooperate with traditional auto companies, market competition will intensify, and with the continuous improvement of car owners' demand and requirements, personalized services in the automotive aftermarket will become the future development trend. "Connected driving, aftermarket O2O one-stop service will be the direction of future development." Cao Meichen said.
Regarding the fierce competition of auto e-commerce, Huang Yuanpu said that it is certain to set off a certain price war, but the node of China's auto e-commerce has not yet arrived, and more price wars will focus on auto after-sales services. "At present, Chinese cars are still not fully regarded as commodities and tools. It has a certain symbolic significance. From this perspective, car e-commerce is relatively immature and has not reached the point of explosion."
Cao Meichen believes that because the automotive industry is different from other App applications, the characteristics of heavy assets, high consumption, and low frequency of consumption determine that the simple burning of money cannot achieve the purpose of gathering customers and retaining guests. Therefore, even Internet companies such as BAT use burning money. The way, it must be different from the way of burning money before the drip. "However, in the post-service market, such as car wash, maintenance and other relatively high-frequency and low-cost links, the possibility of burning money is very high." Cao Meichen said.
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