·A-class car in March: Autonomous car sales fell, and the record was set

In March of this year, the A-class car market achieved rapid recovery from the previous quarter, and the chain growth rate exceeded the SUV segment. Among them, the new Sylphy, which was launched at the beginning of March, grew by nearly 27,300 units, which undoubtedly became a hot spot in the A-class. In recent months, Sylphy's sales have experienced dramatic fluctuations. Some analysts believe that in recent months, the sales fluctuations of tens of thousands of vehicles are due to the sylphy of the new and old models, and the attractiveness of the old sylphy is gradually declining.

Sylphy

In addition, it is worth noting that Beijing Hyundai Langfang's market performance in recent months was not as good as expected. In the case of the overall poor market in February, its sales volume fell out of the top ten. Compared with the same period of last year, Langfang's sales in March fell 10.6%, and the market performance was inferior to other competing models. Beijing Hyundai has also taken a series of measures to deal with the gradual decline in the car market share. In the past month, Beijing Hyundai launched a leader who is extremely valued and extremely optimistic. Beijing Hyundai has also said that the sales volume next year should be able to surpass Langfang and strive for monthly sales of 20,000 units.

The “overlord” of the A-class car market is still leading the same class with a larger advantage. In March, LaVida sold more than 50,000 units a month, refreshing the best monthly sales in the Chinese sedan market. It further consolidated the detached position of LaVida in the A-class car and sedan market. In the overall year-on-year decline in the overall car market, LaVida's year-on-year growth reached 38.6%. Some netizens believe that this car is in line with the Chinese market and understands the needs of consumers, so it can be invincible in the competitively motivated car market.

Lavender

According to data from the Automobile Industry Association, in the first quarter, self-owned brands sold a total of 560,000 cars, down 21.2% year-on-year. From the sales data, only the Geely Emgrand EC7 and Changan Yixiang, which are able to compete with the joint venture mainstream models in their own models. For autonomous car companies that are in the SUV market segment, the car market, which is difficult to achieve breakthroughs, has always been a “heart disease”. After reviewing the new cars that have been listed this year, the reporter found that the strategic implementation of independent brands is still concentrated in the SUV market segment, while the investment in the car market is still thin.

A-class cars have always been the position of various car companies to attack and defend, and the overall ups and downs of the car market can reflect the trend of the entire A-class car market to a certain extent. From the overall perspective of the sedan market, in March, the car achieved a growth of 55.77% from the previous month, down 3.26% year-on-year; in the first quarter, the car sales were 2,71.7 million, down 9.27% ​​year-on-year. Cui Dongshu, secretary-general of the Association, believes that due to the continued heat of the SUV model, the car market has also been affected to some extent, and the growth point of the automobile market is gradually shifting to the SUV market.

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