This year China's SUV and MPV sales soar 40%

According to the data released by the China Association of Automobile Manufacturers, from January to November 2014, China's automobile production and sales were respectively 21,430,500 and 2,109,100. The year-on-year increase was 7.21% and 6.14% respectively. In November, the monthly sales volume was 2.0909 million units, a year-on-year increase of 2.30%. Among them, SUV sales jumped by 38% to 414,600 units, while MPV jumped by 43% to 200,800 units.

In terms of segmentation, from January to November this year, China's domestic market MPV sold 1.6969 million, an increase of 48.70%; SUV sold 3.5864 million, an increase of 34.13%. The sedan is close to stable. Although the sales volume is the largest, it is only 2.59% year-on-year. Due to strong sales of SUVs and MPVs, sales of passenger vehicle vehicles in November rose 5% year-on-year to 1,775,300 units.

In November, a total of 1,775,300 passenger vehicles were sold in China, an increase of 3.89% from the previous quarter and a year-on-year increase of 4.66%. Among them, the sales of cars were 1,074,300, a month-on-month increase of 2.08%, a year-on-year decrease of 4.73%; MPV sales were 200,800 units, an increase of 8.92% compared with the previous period, a year-on-year increase of 42.88%; SUV sales were 414,600 units, a month-on-month increase of 7.06% and a year-on-year increase of 37.64%. The sales volume of minivans was 856,000, a sharp drop of 32%. SUV and MPV growth rate is still the highest.

According to statistics from the China Association of Automobile Manufacturers, sales of SUVs and MPVs have drastically increased sales of the four-door sedan and minivan segment. With rising revenue support, Chinese consumers are gradually shifting from miniature cars and minivans to larger vehicles such as SUVs and MPVs.

A person in charge of the Wuling 4S shop introduced to the reporter of the China-Singapore Automobile Channel that due to the fact that home MPVs such as “Wuling Hongguang” have come to the market at a low price in recent years, they have had a great impact on the minivan market. For the single Wuling brand, the price difference between minivans and MPVs sold in the store is not very large, and the performance and practicality of MPVs are better than that of minivans. Therefore, the MPV “Wuling Hongguang” that is under the store’s brand name is far higher than that of the minivans. The brand's micro-surface models, and this gap is growing. The responsible person also pointed out that this phenomenon not only appears in the Wuling brand, such as Chang'an, Beiqi and other competing brands also have this phenomenon.

According to the data, entry-level MPVs have become the mainstay to boost the growth of the entire MPV. In November, the top six MPV sales were all entry-level MPVs, and sales of single models exceeded 10,000 units.

The SUV is the single-model sales champion is still the Great Wall H6, with the steady growth of SUV in recent years, a number of independent brands have gradually entered the "first echelon", such as JAC refine S3, Beijing Automotive Magic S3 and Chery Tiggo 3 are entered in November SUV sales in the top 10. In terms of overall sales rankings, smaller SUVs, which are relatively inexpensive, are increasingly favored by consumers. Recently, regardless of independent brands or joint venture brands, small SUVs have become the focus of competition. Dongfeng Peugeot 2008, Guangzhou Automobile Honda Binzhi, Shanghai GM Buick Angklatra, Beijing Hyundai IX25, Changan Ford Wing Bo and so on have entered the war.

Industry sources pointed out that the growth of MPV and SUV benefits from the consumption habits of Chinese consumers at this stage. Most consumers buy cars are first-time car buyers, pay more attention to practicality and functionality, compared to the same price of ordinary cars, SUV and MPV's internal space and functionality must be dominant, so these two types of models as long as the general consumer price range introduced , it must be welcomed. For example, "the sedan is more popular in China than the hatchback sedan" is also due to this consumption habit.