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The new global lighting order is coming, Mu Linsen is ready to go
After entering the era of semiconductor lighting, I think China does have the opportunity to change the pattern of the global industry. On June 11th, LEDforum 2016 China International LED Market Trend Summit Forum hosted by Guangzhou International Lighting Exhibition was held in the conference room No. 8 of Pazhou Complex in Guangzhou, China. After Lin Jinliang, executive general manager of Mulinsen, entered the era of semiconductor lighting, I I think China has an opportunity to change the landscape of the global industry. On June 11th, the LEDforum 2016 China International LED Market Trend Summit Forum hosted by Guangzhou International Lighting Exhibition was held in the conference room No. 8 of Pazhou Complex in Guangzhou, China. Lin Jili, Executive General Manager of Mulinsen, said in his speech. With the theme of welcoming the new order of global lighting, Lin Jiliang shared his insights from the global lighting industry overview, China's lighting industry profile, and Mulinsen's strategy. The content of the speech is quite dry, and the online Jun selects some of the content and refines it to the public. Overview of the global lighting industry Big data The overall scale of the global lighting market will reach 122.8 billion US dollars in 2019, and the compound annual growth rate from 2014 to 2019 can reach 4.6% or more. By product, the global lighting market can be divided into general lighting, automotive lighting and backlighting. Among them, general lighting is the main product, accounting for about 80% of the total global lighting market. The global general lighting market can be divided into traditional lighting and LED lighting. Its scale is expected to reach 104.6 billion US dollars by 2019, and the compound annual growth rate is expected to reach 5.3% from 2014 to 2019. According to the terminal market, the global lighting general market can be divided into seven major markets: residential, office, outdoor, store, hotel, industrial and construction. The residential sector is the largest market, accounting for 38.4% of the overall market in 2014. Although the construction sector is The smallest market, but expected to be the fastest growing end market. Viewpoints The global general lighting market will show several major development trends in the future: 1. The market share of LED products has increased. Second, the technology update is rapid. Third, the average selling price of LED products declined. Fourth, the number of market suppliers has increased. Mainly reflected in the downstream field, the middle and upstream are relatively concentrated. 5. The popularity of LED package lighting products in the general lighting market has increased. Overview of China's lighting industry Big data The overall size of China's general lighting market is expected to reach 27.8 billion US dollars by 2019. The compound annual growth rate from 2014 to 2019 is expected to reach 10.8%, much higher than the global growth rate of 5.3%. Therefore, China's share of the global general lighting market is expected to increase steadily from 26.6% in 2014 to 26.6%. Benefiting from consumers' higher-level appearance and functional demand for lighting products, China's general lighting market will grow faster than GDP and population. As far as the technology development of general lighting is concerned, the momentum of LED replacing traditional lighting technology is more obvious in China than in the global market. LED lighting technology with low energy consumption, low environmental impact and more durability will have a compound annual growth rate of 29.8% from 2014 to 2019. It is expected that LED technology will become the main general lighting technology in 2019. According to the terminal market, China's general lighting market can be divided into five major markets: commercial (including hotels, offices and shops), residential, industrial, construction and outdoor. The commercial sector is the largest market segment, accounting for 54.2% of the overall market size in 2014. . Benefiting from the urbanization process and the booming real estate industry, the residential sector is expected to be the fastest growing sector from 2014 to 2019, with a compound growth rate of 16.0%. Viewpoint China is the largest production base in the global lighting industry and the country with the largest population. However, due to the lack of super-strong brands, the nation's chain sales channels, intellectual property rights and industry standards, the right to speak, and the excessive investment in the industry, the quality of products and the lack of supervision and other factors, China's lighting industry has been extremely dispersed for a long time, there is no industry. Absolutely large lighting companies. Chinese lighting companies have problems such as quality and patent rights, and they face threats such as market competition and patent restrictions of foreign-funded enterprises. However, Chinese lighting companies are backed by China's huge market, and they are also suitable for the lighting industry. Mergers and acquisitions to seize market opportunities will help accelerate their development. Mulinsen Strategy 1. Mulinsen is China's number one and the world's top ten LED device manufacturers and distributors. Unlike other general lighting manufacturers, Mulinsen focuses on the production and development of LED products. 2. Since its inception in 1997, Mulinsen has achieved a compound annual growth rate of 63% over the past 18 years, establishing a leading position in the LED industry. At present, the chip consumption in the current month has reached 45 billion. 3. Mulinsen is a professional company with the fastest revenue and profit growth in the fierce competition in the domestic LED photo industry. Currently, it ranks first in China's LED industry according to revenue (2015 annual revenue of 3.88 billion). As of December 31, 2015, the number of core distributors in Mulinsen has reached 1,777, with more than 23,000 distributors and 880 specialty stores and specialty stores (from Mulinsen's 2015 financial report). 4. Mu Linsen will continue to rely on economies of scale, correct sales strategies, and sound financial arrangements to strengthen the brand strategy and achieve rapid development. Mulinsen hopes to become the world's top three lighting brands, and make the lights affordable for everyone to buy.