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“In 2012, SAIC Iveco Hongyan Automobile exports reached 1,850 units, a year-on-year increase of 551%. In 2013, our export target was increased by 165% to reach 4,900 units.†SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. Zhang Hongsheng, manager of the International Business Department of Yihong, told reporters with an export performance plan. 
Not only is Shang Yihong, after the adjustment of domestic economic structure, and the sales volume of heavy trucks has slowed down, Foton Motors, CNHTC and other companies have placed more emphasis on overseas markets. According to the Foton Motor Project, the goal of the 2013 heavy truck export of Futian is to maintain a growth rate of 80%. How to go against the market? Zhang Yasheng believes that the huge advantages of China's heavy trucks in terms of cost performance will support the sustainable development of heavy truck exports in the coming years. However, what is more important is that on the one hand, companies should broaden channels for diversified sales, and on the other hand, they should raise the level of products to a higher level.
Since September 2012, Hongyan has signed an export agreement with Italian Iveco, hoping to sell through Iveco's global network. Since the second half of last year, many “Hong Kong-made†Hongyan heavy-duty cards with the IVECO trademark have been borrowed and sold overseas. “This is an important strategic shift for Shang Yihong. Before 2011, the export of the Siyuehong heavy truck mainly relied on self-operation. At that time, our exports had only 284 vehicles.†Zhang Yasheng said that this means that we started From a single self-export in the past to a self-operated, shareholder-based Iveco acting export "two legs" walk model.