If you ask the number one competitor of pickup trucks in China, it must be light trucks and micro-cards. It is also a "light truck", focusing on pulling goods, economical light and micro-cards in the third- and fourth-tier cities and the vast rural market. The general status is also an important part of the structure of urban and rural freight vehicles. In contrast, pickups are subject to discriminatory policies, and prices are slightly more expensive than light and micro-cards, so they have not been activated to the maximum extent in the rural market. A plastic Jerry Can is a container made of plastic that is used for
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To this end, Yang Zaiyu, a senior expert in the pickup truck industry in China, pointed out more than once that under the premise that the comprehensive lifting of the ban is still indefinite, the way out of domestic pickup trucks is in the third- and fourth-tier cities and the wider rural market. He appealed to the major pickup truck enterprises to pay attention to light, The micro-card trend, sinking the sales network, because pickup trucks have a very obvious alternative advantage for light trucks and micro-cards.
Since 2003, China has implemented large-scale rural road construction, forming a road passenger and freight network that criss-crosses and connects urban and rural areas, opening a new path for rural wealth and modernization. In other words, the completion of the highway passenger and freight network has stimulated the huge transportation demand in the third and fourth-tier markets, which is also an important reason for the popularity of light trucks and micro-cards.
However, light trucks and micro-cards are real means of transportation and cannot be used as family scooters. Therefore, many families choose to purchase a car after they have saved their savings, and the production tools they rely on and the means of subsistence travel. The difference is that this increases the burden on the family to a certain extent, which is far less cost-effective than buying a pickup truck. As we all know, the most outstanding feature of pickup trucks is the versatility of carrying people and cargo. The power is outstanding, the interior is high-end, the price is within the acceptable range of users, and the wide bucket is able to meet the transportation needs of users. It is a "dual-use car" that combines production materials and living materials.
At the same time, with the development of society, the post-80s and post-90s became the main groups of the third- and fourth-tier cities and the vast rural areas. The most direct change brought about by this situation is the improvement of purchasing power and the change of the concept of car purchase.
In the past, rural marriages paid attention to three major items, namely, “refrigerators, televisions, and washing machines.†Today, the three major items have been upgraded to “houses, cars, and tickets.†It is obvious that the living conditions of rural residents have improved significantly, and the car is already a family. The necessities of life, rural purchasing power can not be underestimated. At this time, people's car buying concept has also changed. Rural car buyers began to pay attention to comfort and household attributes. Although light trucks and micro-cards are more advantageous in terms of container size, they are inferior in comfort. It is even more that it loses face and is gradually not loved by rural consumers.
In contrast, pickup trucks do not have such concerns. At present, domestic pickups are gradually becoming more and more suitable for passenger cars. A 100,000-year-old pickup truck can fully serve as a mid-to-high-end sedan. More than 150,000 pickups are smart, safe and comfortable. The cargo box also plays a role of icing on the cake. It usually carries items, and can also put gifts when visiting friends during the festival. There is no need to worry about the lack of space and it is very suitable for rural life.
It can be seen that compared with light trucks and micro-cards, the versatility of the pickup truck and the obvious passenger car characteristics make it a very obvious alternative advantage in the third- and fourth-tier cities and the vast rural market. In 2020, China will achieve the goal of building a well-off society in an all-round way. At that time, the consumption of rural residents will be further upgraded. Xiaobian boldly speculates that the future pickup truck is likely to become a new trend in the third- and fourth-tier markets, and become a wealthy family. Cars and scooters have even become one of the new "three big pieces" for marriage. To achieve this, pickup truck companies must give full play to their strengths and firmly grasp the new blue ocean of the third- and fourth-tier cities and the vast rural market.