Service customer marketing model transformation Hande Axle has continuously exerted its strengths in innovative enterprise management, focusing on customer needs, deepening product quality, and building product advantages. It has achieved remarkable results. The company's product platform is more complete, and the medium and light trucks and electric axles are fully integrated. The market has developed a number of bright spots, and achieved good performance in sales in Russia and South Asia. In order to establish a matching process for providing solutions for customers, Hande Axle promotes the transformation of marketing ideas of business personnel by carrying out series of trainings such as customer analysis and product highlights, and realizes the transformation from a service-oriented marketing model that provides products to users to users. Value marketing model, through market visits, marketing, terminal customer training, etc., to enable customers to better understand the company's products, while actively collecting customer needs, according to the original product resources to integrate, complete customer personalized product development, and continue to improve Customer value and experience, transforming the marketing model. Innovation management, quality improvement, promotion and development In order to build the core competitiveness of the enterprise and realize the transformation from traditional manufacturing to high-end manufacturing, Hande Axle has strengthened management innovation and greatly improved operational efficiency. First, the product transformation and upgrading, the implementation of traditional product quality upgrades, to the high-end, marching in the development of a full range of light trucks, new energy products to meet the diversified needs of customers. The second is to implement the reform of R&D institutions and establish a product development department. On the one hand, it promotes forward R&D based on demand traction, on the other hand, it promotes R&D personnel to conduct in-depth technical research, improve work quality and efficiency, develop products that meet customer needs, and establish intelligent manufacturing promotion office. We will launch a three-step strategy of “automation, digitization, and intelligentization†of intelligent manufacturing, and fully promote the implementation of Hande's intelligent manufacturing strategy. The third is to innovate a strategic cooperation model, relying on product advantages and scale to establish strategic partnerships with a number of OEMs to achieve sales breakthroughs. The fourth is to establish the overall goal of the five-year intelligent manufacturing application from 2018 to 2022, in which the first three years complete the conditional production line automation transformation and the company's digital factory construction. At present, the intelligent manufacturing project has been awarded “Shaanxi Intelligent Manufacturing Pilot Demonstration Project†and “National Intelligent Manufacturing New Model Application Projectâ€. In 2018, 34 automated production lines were put into operation, and the production efficiency increased by more than 10%, achieving a cost reduction of 24 million. yuan. "2035" strategy leads Hande to re-energize In 2018, Hande Axle seized the opportunity of industry development. Under the guidance of Shaanxi Automobile Holdings' “2035†strategy, it launched the “New Era 2035†strategy of Hande and proposed a new goal of “Towards the High End and Challenge the World Firstâ€. . In order to fully promote the strategic goal, Hande invested 1.5 billion yuan in Baoji and Zhuzhou to start construction of “new energy axle base†and “smart parts intelligent manufacturing base†to lay out the future development of the company. In the next step, Hande will continue to enhance the strength of the company and the competitiveness of its products through innovation management, increase the resources of the strategic sector, build star products, meet customer needs, lead the industry development, and help enterprises achieve their production and sales targets in 2019.
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Hande axle production line 
Working staff 
Hande Axle
Sales in the first two months increased by 56%. Hande Axle 2019 maintained strong growth momentum.
Since 2019, under the guidance of the principle of “Strengthening Advantages, Compensating Shortcomings, and Grasping Keys â€, Hande Axle has been producing and selling bridges and sales at home and abroad in 2018 under the guidance of the principle of “strategic leading deep cultivation and innovation drive to high-endâ€. The three major indicators of overseas export production and sales all achieved a record high on the basis of a record high. By the end of February 2019, sales volume increased by 56% year-on-year, and the output of the bridge assembly doubled.