Sales data for the first half shows that the SUV market may enter the slow lane

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Judging from the rapid growth of the domestic auto market in the past two years, the luxury SUV market in the first half of the year has shown two major characteristics: First, the price increase is still prevalent, and the second is the acceleration of the localization process.

As a personalized vehicle, the SUV has been favored by more and more consumers because of its outstanding vision, safety and passability. The market capacity has been continuously expanded. However, after the first half of the past, the domestic SUV market was slightly weaker. Throughout the first half of the year, SUV market production and sales were 717,900 units and 679,600 units, an increase of 22.9% and 30.3% year-on-year. Although this figure was much higher than the overall auto market, it was 117.99% and 85.26% growth rate in 2010. However, it has dropped sharply by 95 and 55 percentage points. From this we not only suspect that the SUV market is entering the “driving lane”?

Imported SUV market first appeared "sunspots"

Judging from the rapid growth of the domestic auto market in the past two years, the luxury SUV market in the first half of the year has shown two major characteristics: First, the price increase is still prevalent, and the second is the acceleration of the localization process. According to statistical data, sales of luxury SUVs accounted for 65% to 70% of the entire imported car market in the first half of 2011. The market performance is that the range of SUV fare increase models has been further expanded and its market dominance has been consolidated.

Although the luxury SUV market has always been "insulated" from the market trend, but in the impact of the slowdown in the auto market, Linyi region's import SUV market has also appeared "loose mouth", including Mercedes-Benz, BMW, Audi, including SUV models have been tense sources of supply in It has eased now. According to a survey conducted by the reporter, at present, Mercedes-Benz M-class L and GLK series have not increased their prices, and only the GLK series supply is a bit nervous; Volvo XC60 and XC90 are scheduled to wait for a month or so; when consulting Audi 4S store sales personnel, if Without specifying the color, "Shen car" Q5 can actually mention the car!

Many people in the industry believe that the current slowdown in the growth of autos is mainly due to the withdrawal of policies and the pressure of rising oil prices and urban congestion to allow consumers to take a wait-and-see attitude, but the luxury SUV market does not have much volatility. “At present, the growth rate of the luxury SUV market is still very good. I think the luxury SUV should still increase in the second half of the year,” said Wei Yuan, manager of the Yuantong Group's Mercedes-Benz 4S Store Market.

The joint-venture SUV brand has been quietly overshadowed in 2011. The national SUV production and sales data released by the CLUCC showed that the national SUV market in June ended the year-on-year negative growth in two consecutive months, achieving a year-on-year growth. The number of hot-selling models, SUV competition is not intensifying, and the SUV's profit is very impressive, regardless of the sale of hot-selling car models, only the ordinary SUV models frequently have thousands of profits.

According to a survey conducted by the reporter, the queuing and increase of prices for some imported SUV models and joint venture SUV brands are also common. "Tiguan is now full of orders, it is estimated that orders have been placed after years," said Yuantong Group Fenghua Shanghai Volkswagen 4S store personnel.

Dongfeng Honda Motors Xiangyu 4S shop marketing manager also said that the current CR-V need to book a month to mention the car, in addition to the need to install some of the decoration. At the same time, sales of Beijing Hyundai, Dongfeng Yueda Kia, Dongfeng Nissan and other brands of SUVs have also allowed dealers to “substantially satisfy”.

Some of the imported automobile brands that are tit for tasted with the joint-venture SUV are also unable to withstand the irresistible, can not help but rely on price advantage to earn market share.

Self-owned brands are poised to look for breakthroughs In recent years, as domestic SUV sales continue to heat up, BYD, GAC, Lifan, Huatai, JAC and other self-owned brands have launched SUVs in succession, making the SUV consumer market more competitive. According to statistics from the survey, 21 new car brands entered the segment of SUVs last year, compared with 14 in 2004.



Reporter observation: In the mature automobile market abroad, the share of SUV is probably 15%. The share of China's SUV is only 10%, there is still room for greater demand for development. At present, the SUV market is relatively small and the profit is very high. In this market segment, car companies still have a lot of room for development.

At the same time, in the second half of the year, ten Dongfeng Nissan Loulan, SAIC Roewe W5, Great Wall Haval H6, Emgrand EX7, Na Zhijie SUV, Brilliance China SUV, Brilliance Jinbei S30, Beiqi B40 and other ten SUVs will be listed, taking advantage of the “golden nine silver ten” This will usher in a new wave of car buying.