Commentary Qian Hengrong , director of the FAW Liberation Wuxi Diesel Engine Plant, is definitely a star in the Chinese diesel engine industry. In the era of full-fledged market economy, the term "money director" seems to give people a different feeling, but this alternative money manager, as the main driver of the " Aowei " series of engine projects, dry out A thing that makes transnational power giants not dare to underestimate China. Because " Aowei " has given us the opportunity to compete with multinational corporations; because "Aowei" has enabled our commercial vehicle power to achieve a real leap forward; because "Aowei", we are full of respect for independent innovation. Following the warmth of early spring, the author came to the coast of Taihu Lake and entered the Wuxi Diesel Engine Factory with a history of 70 years. Qian Hengrong saw the first sentence the author said: "I like the title of 'money director'. This is called more cordial and is also a respect and inheritance of Xichai's history." Qian Hengrong, with a strong affinity, What kind of person is it? In his mind, what kind of company is Xichai? Under his leadership, what kind of heights will Xichai bring? In his methodology, how to position his management style? In his thoughts, what kind of thinking does China's power drive in the world? With a series of questions, Qian Hengrong had a frank conversation with the author. With "Aowei" indissoluble In 1983, Qian Hengrong graduated from Jiangsu Institute of Technology as an internal combustion engine professional, only 18 years old. After graduating, he entered the work of the Wuxi Fuel Pump Yuzu Institute and began his career as a technician. Due to his outstanding work performance, he was appointed assistant director of the Wuxi Fuel Pump and Yurt Research Institute in 1993. At the age of 28, he became the youngest leader of the national machinery system. During his time without oil, he cultivated his enthusiasm and dedication to diesel technology. At that time, he harbored a dream in his mind: Make sure you make an engine that belongs to the Chinese themselves. In 1997, Qian Hengrong finally waited for the chance to turn a dream, and was transferred to the deputy director of Wuxi Diesel Engine Factory. As the deputy director of the branch management technology, Qian Hengrong participates in the decision-making process and is specifically responsible for the CA6DL R&D work. Under his leadership, Xichai abandoned the traditional surveying and imitation of peers, but took the road that has never been crossed by domestic counterparts—new research and development. Hard work pays off. On December 20, 2003, China's first four-valve heavy-duty "Aowei" diesel engine with independent intellectual property rights was put on the line at Xichai, shortening the development level of China's diesel engine to the international gap by 20 years. With the launch of Aowei, Xichai harvested not only a product, but more importantly, the concept of independent innovation began to take root in Xichai. Face the challenge and firmly on the road At the end of 2007, Qian Hengrong, who had just spent a decent year, began to take full control of this large-scale state-owned enterprise with a history of over 60 years and more than 3,000 people. Will the Xichai ship ride the wind? Where is he going to steer Xichai? At the time not only in Xichai, but also in the industry painted a big question mark for the next development of Xichai, because after all, his predecessor, director Jiang Binhong, has brought Xican to a height. What does it mean to take in a high position? People in dry companies are aware of the risks involved. When one thinks of the destiny of thousands of people associated with the Marshal, when thinking of the continuation of high-speed development is difficult, when thinking of dry technology and managing a company is totally two concepts, one can imagine when How much pressure does Qian Hengrong carry? In the face of doubt, Qian Hengrong did not have too many words, but gave the answers one by one with actions. The figures are the most powerful proof. In 2007, Xichai achieved sales of 200,000 units, sales revenue of 7.1 billion yuan, profit of 260 million yuan, and total assets of 3.7 billion yuan; in 2010, it achieved sales of 440,000 units, sales revenue of 13 billion yuan, profit of 800 million yuan, and assets. The total value of 4.7 billion yuan; affected by the overall environment, sales of Xichai fell in 2011 and 2012, but the market share increased, the asset size also showed a growth trend, respectively, reached 5 billion yuan and 5.65 billion yuan. Success may depend on luck, but success has always been an absolute strength. [next] Technical origin still manages well If the number is still a representation, it does not suffice to explain the connotative growth of Xichai these years. Then when the writer goes into Xichai and captures every detail, he feels that the tension formed by Xichai’s management has penetrated. Everyone's work habits are hard to imagine. This is actually a dark-painted diesel engine production workshop. “As a director, the most gratifying thing has been the improvement of management level and the enhancement of the competitiveness of enterprises rather than the expansion of scale and the expansion of the site. Prior to focusing on profits and sales volume, quality management has now been placed on various tasks. In the first place, on the first day of each New Year, Xichai must issue the “Quality Work Outline.†Qian Hengrong told the author: “All work must be conducted in a systematic manner, with rules and regulations, and all tasks must be followed. According to the project management, we will implement it and make it clear to the people. The author once took a number of diesel engine companies. The management level of Xichai left the most profound impression. The establishment of small placards, coordination of production workshops, project investments of up to several billion yuan, and product planning for the next 10 years are all traceable. "In the past, corporate management relied on individual heroism. However, for companies to develop in the long term and to achieve sustainable development, I believe that we must rely on teams, rely on procedures, and rely on institutional development. The company must rely on individual heroism to ensure that companies do not go long." Qian Hengrong said. The improvement of management brings about the enhancement of the competitiveness of the enterprise. Xichai’s large R&D, large-scale production, and large-scale marketing have basically taken shape. Last year, a third-party survey showed that the brand loyalty of the “Aowei†series engines reached 92%. Even in the automotive industry, it is difficult for big brands to achieve such a level. "Aowei" series has developed 8 liters, 9 liters, 11 liters, and 13 liters of engines to cover all heavy vehicles. In China's diesel engine industry, Xichai's 4-valve engine has become a leading business card and it is in an absolute leading position. The performance indicators are basically the same as those of multinational companies. “Before I retired, I hope to see the four major transformations of Xichai: the shift from learning to innovation, from technology to lead, from product marketing to brand marketing, and from intrinsic management to lean management.†Qian Hengrong said "If the four changes are made, the Xican engine will have a place in the European and American markets, and my dream will be round." “Let China drive the world†has always been the lingering dream of Qian Hengrong. In the year of Qian Hengrong, who has recently known the destiny, he has tied his fate with Xican tightly. "We don't seek promotion and make a fortune. We only want to be strong in xichai." Qian Hengrong said. 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