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[Zhongguancun Online LED Channel] On October 1 this year, mainland China began to ban the sale of incandescent lamps exceeding 100W. Only one month away from this historic moment, but whether the market space vacated by incandescent lamps can surprise LED bulbs, industry insiders expressed rational concerns.
The industry believes that Japan, South Korea and other Southeast Asian markets and the North American market have become the focus of LED bulbs. The European market, under the continuous influence of the European debt crisis, has made LED companies dare not expect too much.
Earlier, Osram, GE Lighting, Philips and other international manufacturers have launched LED bulb series, and have a good market performance in Japan, South Korea and North America. This year, many LED companies in China have also launched LED bulb series. Not only have they not performed well in Japan, South Korea and North America, but even the performance of China's domestic market is not satisfactory.
The main axis of China's LED bulb market is the rural market. However, due to the high price and market awareness of LED bulbs, rural areas are not open at all, and high prices are also one of the main factors hindering market awareness. In addition, LED bulbs can not replace incandescent lamps and raise questions in the industry.
Consumers are concerned about the specific performance as follows:
1. Incandescent lamps can be used in the kitchen, and if LED bulbs are used in the kitchen, it will be difficult to escape the dirt such as soot and dust;
Second, the Chinese rural market has a large area of ​​incandescent lamps using B22 lamp holders, while the LED bulbs on the market in China are basically E27 or E26 lamp holders;
Third, the application of LED bulbs to replace incandescent lamps is a relatively low-end venue, but the high price of LED bulbs consumers can not accept.
In view of the above points, it can be speculated that if the incandescent lamp exits the market, in some cases, the LED bulb still can not meet the demand of the application well; at the same time, the Chinese mainland exits the market is more than 100W incandescent lamp, so this incandescent The delisting of the lights gave LED lighting opportunities, but not too much.
Experts say that LED bulbs (light sources) are substitute applications, and it is difficult to differentiate them. LED bulbs are rarely needed in high-end applications where design is considered. Many manufacturers said that the replacement LED lighting products are taking the civil lighting market route, the requirements are not as high as professional lighting products, and the price should be placed in a reasonable position.
Mulinsen pointed out that the LED bulb price is lower than the demand of the Chinese lighting market, to meet the rationalization requirements of products, reducing cost and waste is one of the foundations for reducing LED prices. In the sales channel, the use of batch and zero methods, the business of supermarkets, hardware stores to reduce sales costs, is also one of the conditions to reduce the performance price of the LED bulb market.
The use of incandescent lamps in China is 1.3 billion. If incandescent lamps are fully delisted, LED bulbs are worth looking forward to in the Chinese market. Many LED manufacturers need to meet the actual needs and develop products with reasonable performance performance, which can not only reduce cost waste, but also help to put the price into a reasonable position and further open the market.