Food Machinery Business: Online Sales Promotion Schemes, Methods, Approaches for Food, Pharmaceutical, and Chemical Machinery Products

Participating in a variety of food and pharmaceutical chemical machinery exhibitions, conferences, and staffing recommendations is a common method used by many companies. However, as the Internet is an important channel for people to find information, the Internet can still provide important information for the sale of corporate products, especially in the unknown and potential. Customer development.

I. Characteristics of Sales of Food, Pharmaceutical, and Chemical Machinery Products

Food, pharmaceutical, and chemical machinery products are not daily consumption materials of enterprises, and purchases have a certain degree of “incidentality”.

The target customers of food pharmaceutical chemical machinery products are the technical personnel of the company. For enterprise technicians, the selection of new food, pharmaceutical, and chemical machinery products represents a risk. Therefore, they are cautious when selecting equipment and purchasing products from the final recommendation procurement department. They must undergo rigorous trials, pilot tests, and even destructive measures. Tests and other links will be selected after the final confirmation.

The procurement of food, pharmaceutical, and chemical machinery products is subject to inspection of customer usage, technical confirmation of technical personnel, confirmation of mechanical performance of the equipment department, and negotiation of contract terms such as price.

Access to food, pharmaceutical, and chemical machinery information channels: 1. Exhibition data collection 2. Meeting data collection 3. Colleague exchange recommendation 4. Self-finding web search (such as professional forums, web search) 5. Corporate home recommendation.

The key to food pharmaceutical chemical machinery is its technical approval. Therefore, it is of primary importance for technical personnel to find products and consult product use through exhibitions and networks.

Second, build a search engine for Baidu Google and other companies with "free search results"

The corporate website has its own domain name and space. It will be displayed by search engines in many information. In particular, the product content of the corporate website is more authoritative and detailed, so the company must have its own independent website.

(a) website content

The content of the website should highlight technicality:

1. The content of the website should include detailed application of the product and test introduction

2. The product introduction should be more professional and in line with the habits of technicians. The general content is unattractive, and it may even cause doubts about the quality of your company's products and the professionalism of the company.

3, related technical articles, such as application articles, papers, national industry standards, etc., so that technical personnel through your website can have a more technical understanding of your product.

4, application customer information

(B), business personnel must have basic e-commerce knowledge

Now there are a lot of peer products. If you want your company’s products to be found first in many peer products, to make the corporate website better play its commercial effects, corporate personnel must have good e-commerce common sense and understand basic search engine promotion knowledge. , not just payment promotion.

The following content you can search for

1. What is a dynamic website? What is a static website? What is the difference between a dynamic website and a static website in search engine ranking and ranking?

2. What is a dynamic web page? What is a static web page? What is the difference between a dynamic web page and a static web page in search engine ranking and ranking?

3, what is the website weight?

Website weight metrics are generally Google's PR value and Sogou's Sogou rating. The higher your weight, the more important it is in search engines. On the contrary, some websites are relatively low at the beginning. Some webmasters increase traffic by increasing the weight, so that the operation is easily handled by search engine sandboxes, downgrades, and even shielding.

4. What is website junk?

There are two types of website spam:

(1) junk files

For example, when you uploaded a picture, you mistakenly sent it to the wrong picture or repeatedly uploaded it. If you change the picture name when uploading the picture, then uploading one picture at the same time will have multiple pictures with the same content on the website, thus forming a website junk. .

This site's picture uploading program does not change the file name. If you repeatedly upload the same picture, the system will not allow you to operate. In addition, if you do not call the uploaded picture or other file, you will be prompted to delete it.

(2) Spam source

Each page is composed of program code, you can view through the "View - Source File" page above. The more source code, the bigger the file you have on this page and the slower it opens.

The program provided by this station uses a similar WORD editing function and can be edited arbitrarily.

5, website security

Website security includes:

(1) Submitting port design flaws

If you have a loophole in the design of your product submission portal, you will be arbitrarily uploading spam, making it difficult to manage.

(2) Program loopholes

If there are loopholes in the program, it will be linked to a horse (virus file) and Google will prompt "The site may contain malicious software that may harm your computer."

6, web technology

Nowadays, web technologies use asp and php technologies. You can see the web suffixes. Each programmer uses different technologies according to preferences, and there is no essential difference.

7, website included, backlinks and other methods

8, the basic method of website promotion

9, search engines include ranking rules and focus on subtle changes in search engine algorithms

Third, the promotion of bidding ranking

(A) PPC block to avoid malicious clicking invalid click method

Many companies use the bid ranking promotion method to promote their own products. However, they often spend a lot of money every day, but they don't even have to call an advisor.

Now the promotion of bidding is very expensive, and some are as high as 10-20 yuan/time or even higher. There are several clicks per day. The cost per month is very high. If there is another malicious click, it is simply a bottomless pit, so this site is even more It advocates improving the free search results of corporate websites by using web technologies such as static website technology.

This site through the experience of experimental methods and the combination of related knowledge, describes the click source of the promotion of the bidding method, analyzes the method of shielding against malicious clicks, invalid clicks, discusses the use of "shielding the IP address and access to sources" is feasible Sexuality, and thus find a way to make the promotion of the promotion of the bidding rank better: Add the identification code of the webpage in the promotion management center of the bidding ranking, and provide a plan to improve the free promotion effect of the enterprise website.

(B) Promotion of the rankings can also be free: brush Baidu related search keyword rankings

Many companies promote the company’s reasons by promoting a certain keyword through “bidding ranking”. When you search for a keyword, many related keywords appear under "Related Search" on the webpage, and these "Related Search Keywords" can appear on each page afterwards.

If you search for "vacuum dryer", in the related search below there is "xx vacuum dryer" words, "xx" is the name of the company, click on "xx vacuum dryer" to enter a lot of information with the company, " "Baidu Snapshot" shows many free search pages.

Click here to find out more: http://

Fourth, mail promotion

1, email

A company's target customers are fixed, that is, it can be thousands, which can be found on the Internet. The company’s publicity materials can be constantly sent through the targeted customer e-mails. The e-mails may not be sent directly to target customers, but can be increased by increasing the company’s website’s click-through rate. Rankings.

Sending objects include:

1) Searchable corporate website email (including all emails)

2) The target company's technical staff, which can be collected from many talent websites and professional forums.

3) E-mails of industry websites, of course, these are mostly sales staff, but after all, that is the industry.

4) Accumulated and customer emails collected from previous exhibitions are cumulative.

The content is best to use the webpage format of the picture and text, the general product introduction may let people set you as the junk file, the content:

1) It is best to provide jokes, stories, etc., and you will not be disgusted with each time you see it.

2) We change contents according to season, festival.

3) Regularly send.

2, printed mail

You can send your potential customers express, flat and other ways to promote corporate products.

Fifth, pay attention to the search engine site's own section

Such as Baidu's "Baidu know, Baidu Encyclopedia", Google, Yahoo, etc. also have their own products, of course, search sites first show their own things.

You can submit as many company product links as possible.

Sixth, industry website

Many industry websites are free to submit, of course, your submission should be as complete as possible, it is best to direct the company's Web site, text copy.

What needs to be reminded is that if you don't submit it, you don't care about it. You have to refresh it regularly.

Seven, we must pay attention to the development of foreign customers

This is also very simple. It is nothing more than the addition of several foreign language versions of the website and the above-mentioned centralized promotion methods. You may inadvertently get unexpected information from the Internet.