Cixi City Determines Three Major Demonstration Groups of Yokogawa Bearings

Faced with the constant challenges of upgrading and restructuring, how should the regional economy respond? A few days ago, according to the principle of obvious industrial features, large scale, wide space for promotion, strong driving ability, and good demonstration, the city determined Zhou Xiangzhen’s home appliance industry cluster, Yokogawa Town bearing industrial cluster, and Baishalu Street Light Textile Knitting Industrial Cluster as The first block of economic transformation and upgrading of the demonstration area in the city, through the "training block" to strengthen, enhance the degree of industrial concentration and promote sustainable development of the regional economy.

In recent years, the city has relied on industrial parks to continuously extend the industrial chain, raise the level of industrial agglomeration, and accelerate the pace of industrial transformation and upgrading.

In-depth implementation of "brand, standards, intellectual property rights," the three major strategies to enhance the overall strength of home appliance industry cluster. According to the “Implementation Plan for Transformation and Upgrading of Home Appliance Industry Clusters in the City (2009-2012)”, by 2012, the total output value of household appliances and their supporting industries will reach 100 billion yuan, an average annual increase of more than 10%, and an added value of 20 billion yuan. About 15% increase, profits and taxes reached 7 billion yuan, and the supporting role of the household appliance industry in Cixi industry has further increased, becoming one of the demonstration industries for cluster development in the province. As the city's industrial key town, Zhou Xiang, the home appliance manufacturing industry exports electric appliances such as electric irons, sandwiches, and drinking fountains to household appliances. In 2009, there were 49 household appliances enterprises above designated size, with a total output value of 6.94 billion yuan, accounting for about 6 of the town’s total output value. As a result, the export delivery value was 5.4 billion yuan and the total profit was 220 million yuan. It has 7 well-known Chinese trademarks and 1 Chinese famous brand. In order to foster the development of dragon skull enterprises in the cluster area, the company focuses on promoting a sound marketing system and building a strong regional brand group. It is an important support to promote industrial integration, optimize the spatial layout, and vigorously develop the productive service industry. Implementing the three strategies of “Brand, Standards, and Intellectual Property Rights” and focusing on “external promotion and internal promotion”, and finally achieving the integration of low-cost competitive advantages of home appliances industry clusters in the city to features such as strong brands, innovative technologies, excellent services, and intensive production. The strategic shift in competitive advantage will enhance the industrial discourse power of the international and domestic markets of industrial clusters.

Give full play to the role of the bearing association and continuously improve the core competitiveness of the "Cixi made" bearing. The bearing manufacturing industry is one of the three pillar industries in the city. Since the birth of the first bearing factory Cixi miniature bearing factory in 1985, the bearing manufacturing enterprises in the city have become a region-style expansion. The town of Xiangshi in the river town has brought together more than 200 various types of bearing manufacturing companies and has been known as the “hometown of miniature bearings in China”. In 2009, there were 49 companies in the Yokogawa Bearing Industry Regulations, with a total output value of 2.34 billion yuan, accounting for 37% of the total industrial output value of township regulations, an export delivery value of 1.09 billion yuan and a total profit of 107.45 million yuan. With the increasing relevance and dependence of regional economies, cooperation among enterprises has become an inevitable choice and an important strategy for the transformation and development of regional economies. The Yokogawa Xiangshi Bearing Association regards joint procurement and joint marketing as the direction of cooperation and invites experts from the Chinese bearing industry to inspect and formulate implementation plans for “joint management and development in a group”. At present, the joint procurement model is maturing. The joint procurement scope extends from the original bearing steel to the bearing production equipment. By employing professional talents to operate, the strategy of “unified prices, centralized rebates” stabilizes prices and avoids market risks. At the same time, the association organizes bearing companies to "go out." In September last year, members of the association, such as Donghuang, Jinpeng, and Shenli, jointly went to Shanghai to participate in the International Bearing Expo. They set up booths to display products and corporate image, explore domestic and foreign markets, and started bearing regional brands.

Leading companies achieve the driving effect and based on the creation of "an important manufacturing base for the textile industry in East China." The textile spinning and knitting industry on Baisha Road has formed an industrial chain of spinning, texturing, weaving, and clothing. In 2009, there were 20 companies in the street textile industry, with a total output value of 950 million yuan, accounting for 82% of the total industrial output value of the streets, and an export delivery value of 280 million yuan. In order to accelerate the transition from the traditional block economy to the modern industrial cluster, East China Textile City Knitting City plays a role in industrial agglomeration, information interaction, complete functions, and radiation. The leading companies such as Santai Chemical Fiber, Yingguang Garment, Credit Plush, Condor Knit, and Shuntian Dyeing, which have played a leading role in the formation of the blocky economy in Baishalu Street, continue to write new innovations to lead the transformation and development. Chapter. Last year, the financial investment for technical reform completed in the streets exceeded the annual plan by more than 1.5 times, and most of the 11 technological transformation projects implemented were leading companies in the textile and knitting industry.