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·China has become the fastest single market for Infiniti
Dongfeng Infiniti's sales volume reached a record high in 2017, helping the Chinese market to become the world's fastest growing single market for Infiniti. The cumulative sales volume from January to December was 48,408 units, up 16.4% year-on-year; the domestic sales of Q50L and QX50 were 29,134 units. It grew by 9% year-on-year, and sales accounted for more than 60%. In 2018, Dongfeng Infiniti will continue to expand the record by launching six heavy-duty models.
6 new cars boost sales in 2018
According to reports, this year, Dongfeng Infiniti launched six new models, including two heavy domestic models, the new Q50L and the new generation QX50, of which the new generation QX50 will be put into production at the Dalian plant. As the second local production base of Infiniti in China, the Dalian plant will complement the advantages of the Fuyang plant to form a synergy.
Lu Yi, general manager of Dongfeng Infiniti, said: "In 2018, Dongfeng Infiniti will go forward and surpass the self's 'year of endeavor'. We will build on the product focus of the company, challenger brand 2.0 strategic landing, network structure improvement and distribution. Business profitability is improved, and users are working together to 'explore their potential and achieve better self.'"
Lei Xin, executive deputy general manager of Dongfeng Infiniti, said: "This year, Dongfeng Infiniti's localization process will develop in depth, with the launch of heavy strategic models as a new breakthrough opportunity, from the user's perspective, in marketing, products, network three The dimension continues to focus on user experience and user value, and adheres to the company's 'high quality' development path."
Variable compression ratio turbine technology is a new power
As the strategic model of Infiniti's challenge to the most promising luxury SUV market, the new generation QX50 is based on Infiniti's new SUV platform, equipped with the world's first mass-produced variable compression ratio turbocharged engine VC-Turbo, adhering to the comprehensive upgrade of "breakthrough aesthetics" The design concept renews the traditional perception of luxury SUVs.
In addition, the upcoming new Q50L will lead the Infiniti sedan family in 2018. With luxurious and sporty styles, leapfrog configuration and luxurious texture, it will bring users a superior driving experience and redefine the value model of luxury brand mid-level cars.
At the recent 2018 North American International Auto Show, Infiniti launched the new Q Inspiration concept car, through the innovative variable compression ratio turbocharged engine VC-Turbo, the next stage of autonomous driving technology and unique humanized interior design. The improvement in the future driving experience in the luxury midsize sedan sector points the way. The Q Inspiration concept car has a higher reference value for the future design language and design trends of Infiniti's new products; it also indicates that the VC-Turbo engine will become the most important power system of the Infiniti brand in the next period.
Brand reshaping and system into two major goals
Last year, Infiniti officially released the “Challenger†brand strategy, practicing the challenge spirit in important links of the whole value chain, intensively working from brands, products, networks, services, teams, etc., and completed the two goals of brand reshaping and system improvement. . This year, the “Challenger†brand strategy will enter the 2.0 stage, and Dongfeng Infiniti will focus on user contacts to enhance product experience, service experience and value experience.
In the "challenger" 2.0 stage, Dongfeng Infiniti will launch a new brand marketing offensive with user-centered focus on creativity, content and experience marketing. At the same time, relying on two new strategic new cars, the user's participation is enhanced with more precise target user positioning and more accurate experience platform selection. Through the "2018 Infiniti Spartan Warriors" and "Second Season of SUV Challenge Road" and other challenging and active energy marketing activities, we will continue to strengthen the "temperature" and "resonance" between the Infiniti brand and users. "Intimate partnership, work together with users to "explore their potential and achieve better self."
In addition, Infiniti announced that it will launch a new model with an electric drive system starting in 2021. In the future, Infiniti will provide a product matrix including pure electric vehicles and e-POWER hybrid vehicles. It is estimated that by 2025, 50% of Infiniti's global sales will come from electric vehicles.