Chi Mei LED table lamp expands the Japanese market and wins


The Chimei LED table lamp E1 series launched by the new vision company of Chi Mei Group is newly launched. It is expected that LED table lamps can be sold more than 40,000 units this year. The market share in Taiwan is 30%, and it is the largest in the world. Chi Mei LED table lamp expands the Japanese market and joins large-scale channels, and has already achieved popularity. It is expected to sell 15,000 units in the first year.
Yu Meile, the chief operating officer of Chi Mei brand business, said on the 12th that LED desk lamps have already seized 30% of the market share and sold nearly 20,000 units in Taiwan in the first half of the year. This year, we are actively expanding overseas markets. We are rushing to attack the Japanese market. We sell in BicCamera, Amazon's e-commerce website, and other large-scale retail stores in Japan. It is estimated that the total sales volume of LED desk lamps will reach 60,000 units at home and abroad.
Chi Mei entered the LED lighting market in 2010, and the products adopted a segmentation marketing strategy to launch different types of LED table lamps to meet the needs of different ethnic groups. He said that this product is energy-saving and stylish, and is stationed in chain stores such as Tellus House, HOLA, Tsann Kuen's large flagship store, and traditional lighting passages.
Chi Mei brand last year revenue of 3.8 billion Taiwan dollars, this year's target growth to NT$ 4.2 billion, LCD TV, LED table lamp is the main sales force of 2, the goal must be the first in the Taiwan market sales; LCD TV challenge sales 18 Wantai.

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