Bosch "Bo Chai Xing Tianxia" road show tour Beijing officially opened

The Bosch Group aims to further consolidate its leading position in the diesel rear market and to allow more end users to understand the features and advantages of Bosch original parts. In 2016, Bosch launched a special roadshow titled "BoChai Travelling in the World", intended to allow users to continue selecting Bosch's original parts during the vehicle maintenance process through a multimedia presentation to ensure efficient operation of the vehicle.
Bosch "Bo Chai Xing Tian Xia" Beijing Railway Station Site Bosch "Bo Chai Xing Tian Xia" Beijing Railway Station Site

On June 22, 2016, the "Bo Chai Xingxiaxia" road show came to Beijing. As Bosch China's first special maintenance service center, and an outstanding representative of Bosch special dealers, Beijing Xinzhong Agricultural Oil Pump & Grease Maintenance Co., Ltd. has no obligation to undertake all the work of the Beijing Railway Station Roadshow.

In order to make this roadshow a very good result and play its due role, Xinzhong Agriculture will place the event directly in the logistics park that is closest to the truck driver. According to Ms. Wang Huijing, general manager of Beijing Xinzhong Agricultural Oil Pump & Grease Maintenance Co., Ltd., only by getting close to users and understanding users can we master the needs of users and provide users with the best products and services. It is in line with this philosophy that Xinzhong Nong has almost traveled all over the southeast and northwest of Beijing in the selection of locations and is extremely hard. In this regard, Ms. Wang Huijing said: As long as the user can understand Bosch products and understand the technical strength of Xinzhong farmers, even more hard work is worthwhile.

The road show arranged a number of links such as the latest Bosch diesel technology display, Bosch diesel parts display and authenticity identification, Bosch diesel maintenance inspection tool display, and Bosch diesel training courses. In addition, Xinzhong Nong has also organized gongs, drums, and opera performances, which has greatly stimulated the atmosphere of the site. At the same time, the live interactive lucky draw session not only provided users with rich gifts, but also kept in mind the technical features and advantages of Bosch diesel products.

Bosch paid great attention to this event. Jan Hollmann, director of the automotive aftermarket marketing department, brought several colleagues to the scene and took the opportunity to communicate with the users. According to Wang Jiajie, strategic and development manager of the Bosch Automotive Aftermarket's diesel network (Greater China), this year's "Bocha Chongxingtianxia" roadshow will cover more than 40,000km, with a total of more than 30 stations, aiming to partner with Bosch in the country. Together to bring local customers a Bosch diesel feast.

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