Analysis of Status and Problems of Truck-mounted Crane Market in China

Domestic truck cranes started from the late 1970s. In recent years, the total production and sales volume has shown rapid growth. With the rapid development of China's economic construction and the increase in labor costs, the demand for truck-mounted cranes will increase. From the data in recent years, it is not difficult to see that the truck-mounted crane market has a lot of potential to explore.

From the figure above, it is easy to see that since 2006, the sales volume of China's truck crane market has started to increase substantially. The economic crisis in 2008 caused the slowdown of the crane market in 2008 and 2009, with the economic recovery and positive economic pull. Policies make the truck crane market regain high growth. On the one hand, the traditional market development of truck-mounted cranes has remained relatively stable. On the other hand, with the start of large-scale projects, the lifting and transport of materials has provided a broader market for truck cranes, thus making the truck crane market Demand can continue to grow.

From the data of January-November 2011, the sales volume of truck-mounted cranes was 7568 units (except Hunan Feitao and Changchun Shenjun. Since Changchun Shenjun started statistics in June, Hunan Feitao began statistics in July. The number of cranes in the three categories increased the most during the year-on-year period, which was a year-on-year increase of 29.39%. The truck-mounted cranes are still dominated by Xugong’s trucks, stone coal machinery, and Mudanjiang Gas. The sales of the cranes were 4,481, 1,569, and 791, respectively. Among them, the XCMG-owned trucks saw a large increase, reaching 59.18%. It rose to 51.36%. The XCMG truck, stone coal machine and Mudanjiang special automobile account for about 80% of the market share, among which XCMG has the absolute advantage of occupying half of the Chinese truck-mounted crane market. Because of the strength of the three companies in terms of production scale, technology, etc. The difference is not significant, so the competition among these three manufacturers is extremely fierce, and the market share is further tilted toward leading enterprises.

The market for truck-mounted cranes appears to be placid and strong, and the top three companies have not changed much in recent years. However, due to the fact that the entry threshold of this product is not too high, and in recent years, the market for truck-mounted cranes has been continuously hot, Many companies have taken a fancy to this market. In addition to Changlin shares just entering the truck crane market, there are several manufacturers who also want to enter this market. They want to develop independently, and they also want to use foreign technology joint ventures, among which there are many leading companies in the industry. Since 98% of the truck cranes are sold to self-employed individuals, the strength of funds and the adequacy of sales staff are the main factors of competition in addition to products. Therefore, the analyst of China Construction Machinery Business Network believes that there may be certain variables in the future truck crane market. When will Xugong's market share of the trucks rise to the ceiling? How long is the stone coal machine and Mudanjiang special gas in the top three? Did the excellent performance of Hunan Feitao and Changchun Shenjun this year be a flash in the pan? These issues have yet to be further observed by us.

Although from the existing data, the domestic brands of truck crane sales are considerable, but the China Construction Machinery Business Network analysts believe that: the current homogenization of domestic products is a serious shortcomings in the development of the domestic car crane industry, the existence of monotonous shape , single function, inconvenient operation, low safety performance and other issues.

The truck-mounted cranes in China are mainly based on straight arm winches. Due to the limitations of the domestic automobile chassis, the lifting torque is small, and other performance indicators are also lower than foreign advanced products. In particular, the technical level of the hydraulic system and control system is low, the safety device is not complete, and the operation is inconvenient. Generally, only ordinary safety devices such as hoisting height limit and balancing valve and national flow valve are installed, and all of them are manual operations. And foreign countries have already widely applied electronic technology to truck-mounted cranes, such as torque limiters and anti-rollover protectors with microcomputers, and some have implemented wired or wireless remote control.

Domestic products are mainly used for lifting operations and transport functions, while foreign products have a variety of additional functions, such as work buckets, various grabs, aerial work platforms, fixtures, baskets, auger, plate forks, tire mounted robots, pull Piles, etc., make the crane with a multi-purpose machine functions.

This has led to the lack of our own high value-added products. The experience of foreign companies tells us that only by satisfying the various needs of users can we win the initiative of the market. At present, the most competitive domestic manufacturers are small-tonnage products with a capacity of 3 to 5 tons. Due to the limited ability of domestic users to accept prices, and the market capacity of high-quality products is still relatively small, market competition is mainly reflected in price competition, and product profit margins are already narrow.

In addition, the profitability of medium and large-tonnage products far exceeds that of small-tonnage products. At present, the profit of one 10-ton product is equal to the profit of five 3-ton products. Therefore, China Construction Machinery Business Network analysts believe that the medium and large tonnage truck crane products should be increasingly concerned by domestic enterprises. Now, some domestic 8 to 12 tons of truck cranes have been gradually replaced by truck-mounted cranes. Like some of the world's leading manufacturers of on-board cranes - HIAB (Sweden), FASSI (Italy), FERRARI (Italy), PALFINGER (Austria), TIRRE (Germany), HEILA (Italy), Kato (Japan), Tadano (Japan), Furukawa UNIC (Japan), etc. Each company has formed a product system with diversified functions, serialization of varieties, and integration of electromechanical and hydraulic controls. Some of them have been able to produce maximum lifting weights exceeding 60 tons, and the boom length has exceeded. 30m, on-board crane with a maximum lifting torque of more than 1000kNm.

Therefore, the analyst of China Construction Machinery Business Network believes that: The main manufacturers of domestic lorry cranes should further increase technical research and development, strengthen the development of products with high technological content and high added value, and improve product quality, service awareness and service intensity. To cultivate their own competitiveness, expand the visibility and recognition of domestic brands and narrow the gap with international brands.